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2006版圖書
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電子商務英語[於衛紅主編書籍]作者：於衛紅 編著
ISBN：10位[7118047422] 13位[9787118047424]
出版社：國防工業出版社
出版日期：2006-9-1
定價：￥25.00 元
內容提要
本書包括閱讀、寫作和聽力三部分。
全書以閱讀為基礎，對電子商務基礎知識做了系統的介紹，主要包括EDI發展簡史、電子商務概述、網上支付、PKI基礎等。寫作部分介紹了電子商務信函寫作、網路廣告的創作及電子商務計畫書的編寫。聽力部分蒐集了最新的電子商務發展實事。
本書內容豐富、通俗易懂、並配有習題、電子教案和聽力原文。可作為高等院校電子商務及相關專業的本、專科教材，也可供自學者使用。
編輯推薦
本書從結構上分為閱讀、寫作、聽力三部分。聽、說、讀、寫全方位的訓練不僅在基礎英語教學中可行，也應深入到專業英語教學實踐中。本書的寫作部分介紹了常用的電子商務信函寫作，提供了多篇有代表性的例文和大量寫作中常用的句子。聽力部分包括多篇在電子商務領域內有影響力的事件。本書將是你打開對外商務的金鑰匙！
目錄
Reading Materials
Lesson One The History of EDI
Lesson Two What is Electronic Commerce?
Lesson Three Understanding the World Wide Web
Lesson Four What Are Communication Networks?
Lesson Five PKI Public Key Encryption and Digital Signture.
Lesson Six Payments on Internet
Lesson seven E-commerce Web Site Design:Strategies and Models
Lesson Eight How to Build a Website
Writing
Unit One Eatablishing Business
Unit Two Enquiries
Unit Three Offer
Unit Four Counteroffer
Unit Five Acceptance
Unit Six Web Advertisement Writing
Unit Seven E-commmerce Business Plan Writing
Listening
Listening One Big day for baidu com
Listening Two China Profiles:Jack Ma,Internet CEO
Listening Three Alibaba Acquires Yahoo China
Listening Four Google's New Message Service Includes Voice
Listening Five Transition Seen from Hacker Posturing to Criminaligy
Listening Six Computer Viruses
Listeing Seven ebay Buys Net Phone Provider Skype
Listeing Eight Internet Bus
Listeing Nine Bloggers Creating Networks
Listeing Ten Reviewing New Windows Operating System
AppendixⅠ 參考譯文
AppendixⅡ 參考答案
2007年版圖書
電子商務英語書名:電子商務英語
作者:鄧之宇
定價:￥17.00
ISBN:9787307053465
出版社:武漢大學出版社
出版日期:2007年3月1日
內容簡介
本書共有十個章節，系統而又全面地介紹了電子商務的基礎知識，對其中關鍵的電子商務術語均給出了注釋。其中網上時文閱讀文章針對性、時效性很強。本書注重理論與實際套用相結合。對引導學生和讀者積極參加實踐活動，將書本的知識轉化為一種謀生的手段有極大的幫助和參考價值。為了更好的配合教學，本書還配有課件供師生參考使用。本書結合電子商務專業教學的實際需要，以其教學大綱為參考，通過國際權威機構、知名媒體和專業網站等途徑採集出難度適中，涉及電子商務的歷史、發展和理論；電子商務企業對客戶、企業對企業的運作流程，網上支付網路安全，電子政務和電子商務的發展前景。內容豐富，具有新穎性、實用性和前瞻性，將電子商務知識與英語學習有機地結合起來，適合高等院校電子商務專業、外貿專業及商務英語專業的學生使用，也可供網路、商貿人員參考。
圖書目錄
Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Busi
2010版圖書
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電子商務英語[於衛紅主編書籍]出版社: 人民郵電出版社; 第2版 (2010年10月1日)
叢書名: 21世紀高等職業教育信息技術類規劃教材
平裝: 262頁
正文語種: 英語, 中文
開本: 16開（188×265）mm
ISBN: 9787115227881, 7115227888
條形碼: 9787115227881
產品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g
ASIN: B0042VQ9K8
內容簡介
《電子商務英語》(第2版) 在編寫的過程中突出強調讀者對於專業文獻的各方面的套用能力，安排時文閱讀技巧、時文翻譯技巧、商務電郵寫作和工作場景用語等內容。《電子商務英語(第2版)》分10個單元，共20篇課文和10篇閱讀材料，內容涉及電子商務概述、電子商務的交易模式、電子商務安全技術、電子商務網上支付、電子商務物流管理、電子商務的系統實施、網路行銷和電子商務的行業套用等10個方面，力求在向讀者提供豐富的電子商務英語辭彙及閱讀資料的同時，向讀者介紹目前電子商務運營的各個環節、內容以及未來的發展動向。
《電子商務英語(第2版)》可作為高職高專院校電子商務、物流專業和金融管理等專業的教材，也可作為從事電子商務人員及其他自學者的學習用書。
目錄
Unit One Electronic Commerce Summary 1
Text A Electronic Commerce(EC) Theory 1
Text B Technological Platform of E-commerce 8
Skills of Understanding找出主題句，確定中心思想 13
Skills of Translation根據上下文/邏輯關係確定詞義 15
Skills of Business E-mail Writing回復工作邀請信 15
Skills of Oral Language in Working Condition第一天上班報到 16
Self-study Projecting the Economic Impact of the Internet 16
Unit Two Trading Modes of E-commerce 19
Text A Understanding B2C E-commerce 19
Text B What is B2B? 26
Skills of Understanding尋找重要事實和論據 31
Skills of Translation詞類轉換譯法 34
Skills of Business E-mail Writing求助信 35
Skills of Oral Language in Working Condition同事之間 36
Self-study Know Something About B2C E-commerce 36
Unit Three Security Technologies of E-commerce(Part One) 39
Text A Secure Electronic Transaction 39
Text B Security Techniques 45
Skills of Understanding猜測詞義 50
Skills of Translation詞的增減 52
Skills of Business E-mail Writing邀請信 52
Skills of Oral Language in Working Condition愉快地工作 53
Self-study Internet and EB Security 54
Unit Four Security Technologies of E-commerce(Part Two) 56
Text A Firewall 56
Text B Computing System Security Measures 61
Skills of Understanding推理和判斷 66
Skills of Translation正反譯與反正譯 68
Skills of Business E-mail Writing電話記錄 69
Skills of Oral Language in Working Condition工作中的解決之道 70
Self-study Achieving Electronic Privacy 70
Unit Five Payment of E-commerce on Net(Part One) 74
Text A Electronic Systems of Payments 74
Text B Electronic Payment & Taxation 80
Skills of Understanding確定作者的觀點和態度 86
Skills of Translation分譯與合譯 87
Skills of Business E-mail Writing給顧客寫郵件 88
Skills of Oral Language in Working Condition顧客就是上帝 89
Self-study Why isn't E-cash a common currency? 90
Unit Six Payment of E-commerce on Net(Part Two) 92
Text A The SET Protocol 92
Text B E-money 97
Skills of Understanding閱讀理解考查的重點 102
Skills of Translation被動句型的翻譯 103
Skills of Business E-mail Writing用郵件進行預訂 104
Skills of Oral Language in Working Condition預訂 106
Self-study Some Issues About E-commerce Payments 106
Unit Seven Logistics Management of E-commerce 109
Text A Logistics in Electronic Commerce 109
Text B Green Logistics 114
Skills of Understanding提高閱讀理解的幾個注意點 118
Skills of Translation定語從句的翻譯 120
Skills of Business E-mail Writing用郵件發起邀約 121
Skills of Oral Language in Working Condition Get It Running順利運行 122
Self-study Logistics automation 122
Unit Eight Implementation of the E-commerce System 125
Text A The ABCs of ERP 125
Text B What is CRM? 132
Skills of Understanding英語閱讀技巧(著名新東方英語培訓中心) 137
Skills of Translation倍數的譯法 140
Skills of Business E-mail Writing用郵件邀約共進晚餐 141
Skills of Oral Language in Working Condition At A Restaurant餐宴用語 143
Self-study Evaluating the Performances of E-commerce Systems 143
Unit Nine Network Marketing 146
Text A Web Marketing Strategies 146
Text B Overview of Electronic Marketing Structure 153
Skills of Understanding閱讀理解題型介紹 157
Skills of Translation長句的翻譯 158
Skills of Business E-mail Writing顧客意見反饋信 160
Skills of Oral Language in Working Condition下班之後 161
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162
Unit Ten Industry Applications of E-commerce 164
Text A The Impact of EC on the Travel Industry 164
Text B Advertising of E-commerce 171
Skills of Understanding影響閱讀速度的幾個障礙點 175
Skills of Translation常見的計算機英語及縮寫 177
Skills of Business E-mail Writing書寫簡單的通知 179
Skills of Oral Language in Working Condition技術會議 180
Self-study Electronic Publishing: Assessing Opportunities and Risks 180
附錄1 譯文 183
附錄2 總辭彙表 215
附錄3 常用電子商務辭彙表 229
附錄4 螢幕英語 248
附錄5 考試樣卷 254
附錄6 電子商務網站集錦 258
Bibliography 262
