How I Work（我如何工作）
I start with a free consultation to identify your wants, needs, resources and goals. (Some of the typical questions we'll cover are listed below.)
我總是從一次免費的諮詢開始，一邊確定客戶的願望、需求、資源和目標。後面將會列出我一般會提出的一些典型的問題。
At the end of the consultation, if we would like to work together, I will prepare a proposal based on your goals and budget. The proposal could be for a single project or for long-term PR and communications assistance.
在諮詢的最後，如果我們覺得很可能會一起工作，我就會根據客戶的目標和預算準備一份計畫書。這份計畫書可能是針對某個單獨項目，也可能是針對長期的PR和傳播輔助工作。
If we decide to work together for the long term, I'll prepare a PR plan, which will guide our activities and form the basis for evaluating the program.
You will hear from me regularly to report on progress, gather information and discuss new ideas.
I will monitor your budget as if it were my own money. I will not go over budget unless we agree in advance (in view of unforeseen circumstances or an increased scope of work).
I require a deposit as authorization to begin work. I bill either on a project basis or on an hourly rate against an overall budget. I provide a detailed report of activities once or twice a month.
When needed I bring in other consultants to supplement my work. No one will work on your account without your knowledge and consent.
Typical Questions
In our initial consultation, we'll discuss questions such as the following:
The Company
What is your business?
What is your greatest competition?
What makes you different from your competition?
How do those differentiators help your customers?
What is your biggest challenge?
What is your greatest strength? Greatest weakness?
If people know only one thing about you, what do you want that to be?
How long have you been in business?
How many employees do you have?
How many customers?
How do you market your products?
How do you sell them?
How are you financed?
How is business?
Are you profitable?
Are you growing?
What is working well?
What can be improved?
The Products or Services
What do your products do?
What are their main features and benefits?
What are their strengths and weaknesses?
How are they different from others on the marketplace?
If people remember only one thing about your product or service, what do you want that to be?
If they remember two or three things, what should they be?
The Marketplace
How big is your marketplace? Is it growing?
Who is the leader in the market?
Who are the major players?
What is your market share?
Future Plans
Are you planning to expand?
Will you announce new products or services this year? What will they be?
Where do you expect the company to be in five years?
Public Relations
What is your goal for your PR efforts?
Why do you think PR can help you?
Have you had PR support before?
What has been done?
What results did you get?
