內容提要
商務英語綜合教程學生用書《商務英語綜合教程》共分四冊，每冊12個單元，內容包括經濟、管理、國際法和跨文化四大模組，每單元均由TextA、TextB、Text C及相關練習組成。Text A側重商務辭彙、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。TextC主要是提高學生的聽力技能和人文底蘊。本套教材主要適用於全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生，也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。
目錄
Unit One Franchise Business Text A Making Your Franchise theNextMcDonald's Text B Case Study: 25 Years of Franchising in Ireland Text C Franchising -- A Safe Haven in Tough TimesUnit Two The Real Estate Business Text A Finding Good Deals in Real Estate Text B Getting Started Right in Real Estate Investing Text C World's Priciest Cities to Own a HomeUnit Three Security in E-commerce era Text A OECD: Providing Consumer Protection in Electronic Commerce Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy Text C A New Era of AttacksUnit Four Credit Card Text A How Credit Cards Work Text B The New Rules of Credit Cards Text C OECD Warns protectionism will Worsen Financial Crisis Unit Five Creation of Corporate Culture Text A From Factory to Family: The Creation of a Corporate Culture Text B Case Study: IBM Finds Profit in Diversity Text C Become a Company That Invents New Ideas Unit Six Cultural Difference in Business Text A Advice on Cross-cultural Business Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera Text C The Impact of Culture on BrandingUnit Seven Mergers & Acquisitions Text A Want to Orow? Think Merger Text B M & A Execution -- A Case Study on Deals That Went Wrong Text C 2009: A Busy Year for Mergers and Acquisitions in China Unit Eight Telecommuting Text A Telework Text B Case Study: Making Telecommuting Work Text C Potential Drawbacks of TeleworkUnit Nine Business and Customer-centeredness Text A Daily Life, Not Markets: Customer-centered Design Text B Reebok and Its Customization Strategy Text C Secrets of Silk Production Unit Ten Business Ethics Text A Business Ethics Text B Corporate Ethics: Right Makes Might Text C Can I Ask for More Money? Unit Eleven Corporate Social Responsibility Text A Competitive Advantage and Corporate Social Responsibility Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition Text C The New BusinessUnit Twelve piracy Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China Text C Piracy Issue at APEC
