圖書信息
正文語種: 簡體中文
開本: 16
ISBN: 9787811340082, 7811340089
條形碼: 9787811340082
尺寸: 22.4 x 18 x 0.8 cm
重量: 181 g
作者簡介
作者：(澳)馬士
內容簡介
《跨文化商務交流(英文版)》把跨文化交流理論運用於跨國商務語境下的具體案例分析中，把國際商務文化與中國本土文化結合起來，把案例分析與案例教學結合起來，《跨文化商務交流(英文版)》案例覆蓋中外跨國商務活動的主要方面，涉及多個國家，從經典案例到當今案例。《跨文化商務交流(英文版)》既收集了大量的失敗案例又有成功的典型案例，具體分析處理文化衝突失敗的原因或成功的經驗；既有理論依據，又有分析步驟方法、啟發性思考討論題，便於在案例教學的實踐中使用。
目錄
INTRODUCTION
SESSION 1 Beginning to Talk about Communication
SESSION 2 The Search for CI —— Cultural Intelligence
SESSION 3 Know Culture through the W Curve of Adaptation
SESSION 4 Key Elements of Business Communication
SESSION 5 Meeting Management and Skills
SESSION 6 The Development of Cross-Cultural Business Relationships
SESSION 7 Commercial Diplomacy
SESSION 8 Manners and Etiquette
SESSION 9 Building Trust in Cross-Cultural Business Relationships
SESSION 10 The 5 Bad M's of Cross-Cultural Communication
SESSION 11 Mid-Term Exam
SESSION 12 Introduction to Cross-Cultural Communication Training
SESSION 13 Designing CCBC Training Courses
SESSION 14 Designing One-day Training Programs
SESSION 15 Training Design Demonstrations
SESSION 16 Final Course Activities
BIBLIOGRAPHY
