朱睿[長江商學院校友事務及亞洲市場副院長]

朱睿，女，現為長江商學院校友事務及亞洲市場副院長、市場行銷學教授、品牌研究中心主任。加入長江商學院之前，曾任加拿大英屬哥倫比亞大學尚德商學院（Sauder School of Business，University of British Columbia）市場行銷系副教授、系主任，及加拿大國家研究教授（Canada Research Chair in Consumer Behavior）。2003年於美國明尼蘇達大學獲得商業管理博士並輔修心理學專業。

基本信息

• 中文名：朱睿
• 性別：女
• 國籍：中國
• 職業：市場行銷學教授
  

人物簡介

朱睿

朱睿教授對消費者行為學與行銷策略等領域有很深的造詣。朱睿教授於2015年獲得長江商學院研究成果獎，於2010年獲得尚德商學院研究成果獎。她是美國行銷科學學會Sheth基金會2002年度博士聯合會會員，並獲得美國行銷科學學會2007年度青年學者獎（MSI2009YoungScholar）。朱睿教授的研究成果被發表在世界頂尖級學術期刊上，其中包括，科學(Science)、消費者研究雜誌(JournalofConsumerResearch)、市場研究雜誌(JournalofMarketingResearch)和消費者心理雜誌(JournalofConsumerPsychology)。她現在擔任消費者心理雜誌(JournalofConsumerPsychology)的副主編,以及消費者研究雜誌(JournalofConsumerResearch)和市場研究雜誌(JournalofMarketingResearch)的編委會成員。朱睿教授的學術成果曾被多家權威媒體報導，其中包括紐約時報、華爾街日報、金融時報等。
朱睿教授對國內外市場行銷的理論與實踐頗為熟悉，並擁有豐富的教學與諮詢經驗。她主要講授MBA、研究生和博士生課程，包括“行銷戰略”及“消費者行為學”，以及EMBA和企業培訓等課程。

研究領域

消費者信息處理與心理學、物理環境的設計與結構效果、公益創新。

學術成就

•CKGSBResearchExcellenceAward,2015,
•SauderResearchExcellenceAward,2010,UniversityofBritishColumbia
•CanadaResearchChairinConsumerBehavior,2009
•MarketingScienceInstitute’s2007YoungScholar
•SocietyforConsumerPsychology(SCP)ShethDissertationCompetitionRunner-up,2002.
•CarlsonSchoolofManagementDissertationAward,UniversityofMinnesota,2002-2003.
•AMA-ShethFoundationDoctoralConsortiumFellow,2002.
•RobertLiebermanMemorialAwardforTeachingExcellence,CarlsonSchoolofManagement,UniversityofMinnesota,2001.
•"ExcellenceinTeaching"Award,Carlso
主要學術成果
REFEREEDJOURNALPUBLICATIONS
•Mehta,Ravi,Rui(Juliet)Zhu,andDarrenDahl,“MoneyorSocial-Recognition?ExploringtheEffectsofCreativityContingentExternalRewardsonCreativity,”conditionallyaccepted,JournalofMarketingResearch.
•WangChen,Rui(Juliet)Zhu,ToddHandy(2015)“ExperiencingHapticRoughnessEnhancesEmpathy,”forthcomingatJournalofConsumerPsychology,26(3),350-362.
•Mehta,Ravi,Rui(Juliet)Zhu,andJoanMeyers-Levy(2014),“WhenDoesaHigherConstrualLevelIncreaseorDecreaseIndulgence?ResolvingtheMyopiaversusHyperopiaPuzzle?”JournalofConsumerResearch,41(2):475-488.
•Chae,Boyoun(Grace)andRui(Juliet)Zhu(2014),“EnvironmentalDisorderLeadstoSelf-RegulatoryFailure,”JournalofConsumerResearch,40(6):1203-1218
•Zhu,Rui(Juliet),andJenniferArgo(2013),"ExploringtheImpactofVariousShapedSeatingArrangementsonPersuasion,"JournalofConsumerResearch,Forthcoming.
•Chae,Boyoun(Grace),XiupingLi,andRui(Juliet)Zhu(2013),"JudgingProductEffectivenessfromPerceivedSpatialProximity,"JournalofConsumerResearch,Forthcoming.
•Mehta,Ravi,Rui(Juliet)Zhu,AmarCheema(2012),"IsNoiseAlwaysBad?ExploringtheEffectsofAmbientNoiseonCreativeCognition,"JournalofConsumerResearch,(December)
•Zhu,Rui(Juliet),UtpalDholakia,Xinlei(Jack)Chen,andRenéAlgesheimer(2012)"DoesOnlineCommunityParticipationFosterRiskyFinancialBehavior?"JournalofMarketingResearch,49(June)
•Wang,Jing,Rui(Juliet)Zhu,BabaShiv(2012),"TheLonelyConsumer:LonerorConformer?"forthcoming,JournalofConsumerResearch,38(April),1116-1128.
•Meyers-Levy,Joan,andRui(Juliet)Zhu(2010),"GenderDifferencesintheMeaningsConsumersInferfromMusicandOtherAestheticStimuli,"JournalofConsumerPsychology,20,495-507.
•Meyers-Levy,Joan,Rui(Juliet)Zhu,andJiangLan(2010),"ContextEffectsfromBodilySensations:ExaminingBodilySensationsInducedbyFlooringandtheModeratingRoleofProductViewingDistance,"JournalofConsumerResearch,37(June).
•Mehta,RaviandRui(Juliet)Zhu(2009),"BlueorRed?ExploringtheEffectofColoronCognitiveTaskPerformances,"Science,PublishedOnlineFebruary5,2009,Inprint,28February,Vol.323,no.5918,pp.1226-1229.
•Levav,JonathanandRui(Juliet)Zhu(2009),"SeekingFreedomthroughVariety,"JournalofConsumerResearch,36(December),600-610.
•Zhu,Rui(Juliet)andJoanMeyers-Levy(2009),"TheInfluenceofSelf-ViewonContextEffects:HowDisplayFixturesCanAffectProductEvaluations,"JournalofMarketingResearch,46(February),37-45.
•Zhu,Rui(Juliet),Xinlei(Jack)Chen,andSrabanaDasgupta(2008),"Trade-inornot?Exploringtheeffectoftrade-invalueonconsumers'willingnesstopayforthenewproduct,"JournalofMarketingResearch,XLV(April),159-170.
•Argo,Jennifer,Rui(Juliet)Zhu,andDarrenDahl(2008),"FactorFiction:AnInvestigationofEmpathyDifferencesinResponsetoEmotionalMelodramaticEntertainment,"JournalofConsumerResearch,34(February),614-623.
•Kirmani,AmnaandRui(Juliet)Zhu(2007),"VigilantAgainstManipulation:TheEffectofRegulatoryFocusontheUseofPersuasionKnowledge,"JournalofMarketingResearch,XLIV(November),688-701.
•Meyers-Levy,JoanandRui(Juliet)Zhu(2007),"TheInfluenceofCeilingHeight:TheEffectofPrimingontheTypeofProcessingPeopleUse,"JournalofConsumerResearch,34(August),174–186.
•Zhu,Rui(Juliet)andJoanMeyers-Levy(2007),"ExploringtheCognitiveMechanismthatUnderliesRegulatoryFocusEffects,"JournalofConsumerResearch,34(June),89-96.
•Zhu,Rui(Juliet)andJoanMeyers-Levy(2005),"DistinguishingBetweentheMeaningsofMusic:WhenBackgroundMusicAffectsProductPerceptions,"JournalofMarketingResearch,43(August),333-345.
•Monga,AshwaniandRui(Juliet)Zhu(2005),"BuyersversusSellers:HowTheyDifferinTheirResponsestoFramedOutcomes,"JournalofConsumerPsychology,15(Fall),325-333.BOOKCHAPTERS
Meyers-Levy,JoanandRui(Juliet)Zhu(2007),"PerhapstheStoreMadeYouPurchaseIt:TowardanUnderstandingofStructuralAspectsofIndoorShoppingEnvironments,"in"VisualMarketing:FromAttentiontoAction,"(eds.)MichelWedelandRikPieters,LawrenceErlbaumAssociates,Mahwah,NewJersey,pp.193-224.
SELECTEDRESEARCHINPROGRESS
•"WhenDoesaHigherConstrualLevelIncreaseorDecreaseIndulgence?ResolvingtheMyopiaversusHyperopiaPuzzle?"withRaviMehtaandJoanMeyers-Levy,Beingrevisedfor3rdroundreviewatJournalofConsumerResearch.
•"ExploringtheEffectofAmbientTemperatureonCognitiveTaskPerformance,"withLuqiongTong,YuhuangZheng,andPingZhao,Beingrevisedfor2ndroundreviewattheJournalofConsumerResearch
•"EnvironmentalClutterleadstoSelf-regulationFailure,"withBoyoun(Grace)Chae,Beingrevisedfor2ndroundreviewattheJournalofConsumerResearch.
•"Warmorcool?ExploringtheEffectsofcoloronPro-Socialbehavior,"withRaviMehta,GraceChae,andDilipSoman,underreviewatthePsychologicalScience.
•"Exploringtheeffectsofrewardsoncreativecognition,"withRaviMehtaandDarrenDahl,UnderreviewatJournalofMarketingResearch
•"HapticSensationandHelpingBehavior"withChenWangandToddHandy.
•"Who'sTalkingabouttheBrandFailure:SocialIdentityThreatandForeignProductDerogation",withGraceChaeandDarrenDahl