圖書信息
出版社: 對外經濟貿易大學出版社; 第1版 (2009年9月1日)
叢書名: 新基點全國高等院校商務英語專業，本科系列規劃教材·語言技能子系列
平裝: 194頁
正文語種: 簡體中文
開本: 16
ISBN: 7811345072, 9787811345070
條形碼: 9787811345070
尺寸: 22.4 x 18.4 x 1 cm
重量: 358 g
內容簡介
《商務英語綜合教程學生用書2》內容簡介：《商務英語綜合教程》共分四冊，每冊12個單元，內容包括經濟、管理、國際法和跨文化四大模組，涉及全球經貿、國際行銷、企業管理、金融理財、品牌策略、公共關係、人力資源、危機管理、企業家、房地產、電子商務、企業社會責任、商業道德、跨文化交流、職業選擇、領導藝術、商業團隊建設、網上購物、客戶服務、商業間諜和能源危機等多個方面。每單元均由Text A、Text B、Text C及相關練習組成。Text A側重商務辭彙、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。Text C主要是提高學生的聽力技能和人文底蘊。本套教材主要適用於全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生，也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。
目錄
Unit One Money
Text A Money and Banking
Text B Background to the Euro
Text C Manners in Different Countries
Unit Two Public Relations
Text A Public Relations Specialists
Text B The Facts Are There in Black and White
Text C Building Business Relations
Unit Three Personal Finance
Text A Home Schooled
Text B Borrowing Money: Understanding How the Numbers Work
Text C Personal Financial Planning
Unit Four Business Etiquette
Text A Office Manners of a Secretary
Text B Phone Manners
Text C Bill Gates Steps Aside at Microsoft
Unit Five Building Brand ,
Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar
Text B Ben & Jerry's Homemade Inc.
Text C China Revealed
Unit Six Concept of Management
Text A Fergie Balfour An Energetic Leader
Text B An International Project Manager's Day(A Case)
Text C The History of Olympic Games
Unit Seven Globalization
Text A China Remains strongly Appealing to Foreign Capital
Text B Globalization Splits Rich and Poor
Text C Voices from China's Past: Cai Yuanpei on Globalizatio
Unit Eight E-Marketing
Text A ABCs of Internet Selling
Text B Computers Can't Smile
Text C Dumbest Generation
Unit Nine Communication
Text A A Targeted Media Campaign
Text B I Can't Afford a Public Relations Campaign, Can I?
Text C The Art of Action
Unit Ten Employee Management
Text A The HUMAN TOUCH
Text B Ritz-carlton : Taking Care of Those Who Take Care of Customers
Text C Employee Communication at FedEx
Unit Eleven Career Guidance
Text A Opening One's Own Business
Text B What Are International Managers Looking For?
Text C I Think I Will Be a CEO One Day —— Yang Songjun
Unit 12 Expert Economist
Text A Alan Greenspan: the Most Powerful Guy
Text B Cautious of Creating Too Much Complexity
Text C China's Entry into WTO
