圖書信息
出版社: 清華大學出版社; 第1版 (2009年8月1日)
叢書名: 普通高等教育“十一五”國家級規劃教材
平裝: 260頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787302198635
條形碼: 9787302198635
尺寸: 25.6 x 18.2 x 1 cm
重量: 399 g
內容簡介
《大學商務英語綜合教程:學生用書(2)》為普通高等教育“十一五”國家級規劃教材，選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高，語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業擴展”四部分組成。各部分內容的設計和編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是《大學商務英語綜合教程:學生用書(2)》的一大特色。《大學商務英語綜合教程:學生用書(2)》適合大學商務英語專業的學生及BEC（Business English Certificates）等商務英語考試的備考人員使用。
目錄
Unit One Business Leadership 1
Lead in
Reading: When It?s Time to Think Again
Business communication
relevant Extension
Unit Two Communication23
Lead in
Reading: Employees Want to Hear It “Straight” from the Boss?s Mouth
Business Communication
Relevant Extension
Unit Three Teamwork47
Lead in
Reading: Executives Must Pull Together like Rowers in the Boat Race
Business Communication
Relevant Extension
Unit Four Customer Service71
Lead in
Reading: Customer Service Champs
Business Communication
Relevant Extension
Unit Five Innovations97
Lead in
Reading: Businesses Must Learn to Let Go
Business Communication
Relevant Extension
Unit Six Human Resources123
Lead in
Reading: The Search for Talent
Business Communication
Relevant Extension
Unit Seven Business Crisis151
Lead in
Reading: Why Good Times Are the Most Dangerous
Business Communication
Relevant Extension
Unit Eight Business Ethics175
Lead in
Reading: Integrating Ethics at the Core
Business Communication
Relevant Extension
Unit Nine International Trade199
Lead in
Reading: Exports Are Giving the Economy a Surprise Lift
Business Communication
Relevant Extension
Unit Ten Globalization221
Lead in
Reading: Emerging Giants
Business Communication
Relevant Extension
附錄1 Glossary247
附錄1 Phrases & Expressions257
