圖書信息
出版社: 清華大學出版社; 第1版 (2009年8月1日)
叢書名: 普通高等教育“十一五”國家級規劃教材
平裝: 173頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787302198628
條形碼: 9787302198628
尺寸: 25.6 x 18 x 0.8 cm
重量: 299 g
內容簡介
《大學商務英語綜合教程:教師用書(2)》為普通高等教育“十一五”國家級規劃教材，選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高，語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業擴展”四部分組成。各部分內容的設計和編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色。
目錄
Unit One Business Leadership
Brief on Business Leadership
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Two Communication20
Brief on Business Communication
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Three Teamwork38
Brief on Teamwork
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Four Customer Service54
Brief on Customer Service
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit FiveInnovations69
Brief on Innovation
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Six Human Resources89
Brief on Human Resources
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Seven Business Crisis109
Brief on Business Crisis
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Seven Business Ethics126
Brief on Business Ethics
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Nine International Trade140
Brief on International Trade
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Ten Globalization154
Brief on Globalization
Reading?related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
