內容簡介
選擇一個商務項目，對該項目的可行性進行調查研究與分析，直至確定實施該項目並撰寫項目計畫，是工商組織經常進行的商務活動。本課程旨在使學生初步了解選擇與設計商務項目的全部過程，綜合運用所學的知識與技能，獨立完成項目計畫書。
目錄
Outline of the course
Introduction
Part Ⅰ What is a project?
Unit1 Concepts
Part Ⅱ What is the problem?
Unit2 Current business analysis
Unit3 Customer needs and wants analysis
Unit4 SWOT analysis
Part Ⅲ What is the solution?
Unit5 Deciding the proJect obJective(s)
Part Ⅳ How will you carry it out?
Unit6 Planning the activities
Unit7 Costing
Unit8 Riskanalysls
Unit9 Management and control
