內容介紹
《圓碩教育·商務英語熱點專題閱讀100篇》100篇文章，無論題材、長度，還是難度，都參照劍橋商務英語中級閱讀。《圓碩教育·商務英語熱點專題閱讀100篇》涉及國際商務的各個領域，涵蓋了管理、行銷、貿易、財會、人力資源、法律等20個主題，每個主題下有四五篇文章，體現了各個主題較有代表性的表達法。文章的寫作符合國際商務寫作的文理思路，能夠幫助學習者熟悉並掌握商務文章嚴謹的邏輯結構。目錄
1當一個品牌過於強大 When a Brand‘s Reputation Is Too Strong2Shock可樂在競爭中保護自己的品牌形象 Shock Cola Protects Its Brand Image from the Competition
3產品植入與品牌聯合 Product Placement and Co-Branding
4品牌社區的力量 The Power of Brand Communities
UNIT 2 商業環境Business Environment MP3 005-009
5什麼能造就良好的商業環境？ What Makes a Good Business Environment？
6城市發展中的商業空間 Urban Development of Commercial Space
7國家級的商業環境 The National-Level Business Environment
8國際組織與商業環境規定 International Organizations and Business Enviornment Regulation
9為小企業尋找合適的空間 Finding the Right Space for a Small Business
UNIT 3 商業倫理Business Ethics MP3 010-015
10法律與商業倫理 Law and Business Ethics
11工作場所中的安全 Safety in the Workplace
12國際貿易中的道德準則 Ethics in International Business
13當行銷人員做法過分 When Marketers Go Too Far
14工作場所中的歧視現象 Discrimination in the Workplace
15金融犯罪 Financial Crime
UNIT 4 公司簡介Company Profiles MP3 016-021
16Tigertronic向新方向進軍 Tigertronic Branches out
17Goldie健身房在競爭中遙遙領先 Goldie’s Gym Gives the Industry a Run for Its Money
18Cormack‘s的品牌重塑 Revamping the Cormack’s Brand
19在Charlie‘s享受歡樂時光 Have a Ball at Charlie’s
20四公司簡介 Four Brief Company Profiles
21撰寫公司簡介 Writing a Company Profile
UNIT 5 公司戰略Company Strategy MP3 022-027
22Matterware改變策略在印度提高銷售額 Matterware Shifting Gears to Boost Sales in India
23Classebooks Com宣布新戰略，公司重組 Classebooks Com Announces New Strategy， Company Restructuring
24Bulldog汽車在經濟低迷中發展壯大 Bulldog Motors Beefs up During Economic Downturn
25Aerowest改進外包業務 Aerowest Revamps Outsourced Operations
26企業結構中的冗餘 Redundancies in Corporate Structure
27直接行銷的喜與悲 Triumph and Tragedy in Direct Marketing
UNIT 6 客戶服務Customer Care MP3 028-032
28外包的利與弊 The Benefits and Drawbacks of Outsourcing
29世界各地的客戶服務 Customer Service around the World
30保持業務關係 Maintaining a Business Relationship
31售後服務與客戶滿意度 Post-Sale Service and Customer Satisfaction
32客戶服務中的問題跟蹤系統 Issue Tracking Systems in Customer Service
UNIT 7 財務管理Financial Management MP3 033-036
33管理個人開銷 Managing Individual Expenses
34管理賬簿 Balancing the Books
35做預算的好處 The Benefits of Budgeting
36記賬員、會計和註冊會計師 Bookkeepers， Accountants， and Cpas
UNIT 8 人力資源Human Resources MP3 037-040
37人力資源信息系統 Human Resources Information Systems
38人力資源部門的重要性 The Importance of the Human Resources Department
39招聘方法可成可敗 Hiring Practices Can Be Make or Break
40感謝人事員工 Thanking Human Resources Staff
UNIT 9 Industry Analysis 行業分析 MP3 041-045
41誰會使用行業分析？ Who Uses Industry Analysis？
42關於天然食品行業的行業分析 Analyzing the Natural Foods Subsector
43中國奢侈品市場概覽 Market Overview for Luxury Accessories in China
44美國國內的汽車競爭格局 The Competitive Landscape for Automobiles in the United States
45男士鐘錶的市場進入 Market Entry for Men‘s Timepieces
UNIT 10 Jobs and Career工作與事業 MP3 046-051
46網際網路上的求職者 Job Seekers on the Internet
47簡歷與求職信 Resumes and Cover Letters
48自定義你的申請材料 Customizing Your Application
49Mixed傳媒正在招聘 Mixed Media Is Hiring
50如何與職業中介公司合作 How to Work with a Recruitment Firm
51別忘了你的人際關係網 Don’t Forget Your Networks
UNIT 11 Leadership領導力 MP3 052-055
52領導力培訓有效嗎？Is Leadership Training Effective？
53慈善領袖 Philanthropic Leaders
54企業領導簡介 Profiles in Business Leadership
55皇后區酒店之王 The Queen of Queens Hotels
UNIT 12 Management管理 MP3 056-060
56委派職責 Delegating Responsibilities
57團隊合作 Teamwork
58如何進行員工考評 How to Conduct Staff Appraisals
59提拔公司人才 Promoting Company Talent
60管理創造力 Managing Creativity
UNIT 13 Marketing市場行銷 MP3 061-066
61Queen清潔用品公司失去往日輝煌 Queen Clean Losing Its Sheen
62使產品具有生命力 Bringing a Product to Life
63電子行銷 E-Marketing
64針對兒童的市場行銷 Marketing to Children
65國際市場中的Friendo‘s Friendo’s in the International Market
66直銷模式 The Direct Sales Model
UNIT 14 Mergers and Acquisitions 兼併與收購 MP3 067-071
67作為商業策略的兼併與收購 Mergers and Acquisitions as Business Strategy
68反托拉斯法與壟斷 Antitrust Laws and Monopolies
69聯邦貿易委員會批准Quikstop與Snack Barn的兼併 Quikstop-Snack Barn Merger Approved by FTC
70Transx 科技放棄與CCT的兼併交易，接受Concom的出價 Transx Technologies Calls off Merger Deal with CCT， Accepts Concom‘s Offer
71顧客起訴試圖阻止Club Buy與Costmart的兼併 Customers Sue to Block Club Buy-Costmart Merger
UNIT 15 Networking 人際關係網 MP3 072-076
72建立商業網路 Business Networking
73銷售你的個人品牌 Selling Your Personal Brand
74快速建立人脈網路 Speed Networking
75跟進的藝術 The Art of the Follow up
76找出你的人際關係網 Identifying Your Networks
UNIT 16 Product Pricing產品定價 MP3 077-081
77自定義你的訂單 Customizing Your Order
78產品定價心理學 The Psychology of Product Pricing
79產品如何定價？ How Are Products Priced？
80為你的產品確定合適的價格 Determining the Right Price for Your Product
81價格戰 Price War
UNIT 17 Reporting Results 報告結果 MP3 082-085
82盈利報告 An Earnings Report
83Sterling煉油廠的新聞報導 Newspaper Reports on Sterling Refineries
84晶片行業的負面新聞 Negative News for the Chip Sector
85Talger設備公司的法律糾紛 Legal Trouble for Talger Equipment
UNIT 18 Starting a Business創辦公司 MP3 086-090
86撰寫商業計畫書 Writing a Business Plan
87你的企業規模 The Scale of Your Business Venture
88政府如何幫助你？ How Can the Government Help You？
89選擇商業夥伴 Choosing a Business Partner
90特許經營模式 The Franchise Model
UNIT 19 Trade貿易 MP3 091-095
91新舊市場模式 Marketplaces New and Old
92貿易與勞動分工 Trade and the Specialization of Labor
93什麼是商人？ What Is a Trader？
94零售與消費市場 Retail and the Consumer Marketplace95電子商務革命 The E-Commerce Revolution
UNIT 20 Ways of Working工作方式 MP3 096-100
96安排你的時間 Scheduling Your Time
97工作中的人體工程學與保健 Ergonomics and Health at Work
98組織心理學家對個人工作方式的研究 Organizational Psychologists Study Individual Work Styles
99工作環境中的通訊技術 Communications Technologies in the Workplace
100那么你打算成為一名自由職業者…… So You Want to Be a Freelancer...
