Unit 6 1-8
Today I read the article is related to advertisement in unit 6. As economy and society develops, Internet and TV facilitate people’s life. But whether does advertisement facilitate people’s life? It has become the focus of popular concerns. How does the author describe and analyze advertisement?
When I read this article, its title attracts me, and meanwhile it confuses me. What is the meaning of “claims”? Obviously, it is a noun in this situation. Does it mean assertion? Language? Or notice? I look over quickly the essay, and then I find the meaning in paragraph 4. It says that the “claim” is the verbal or point part of an ad that makes some assertion of superiority for product being advertised. It is no doubt that the author’s explanation is formal or correct. But I think it has simple meaning, which is slogan in some degree.
In paragraph 1, I agree with them when I read the first sentence. I also think I am believer in my own immunity to advertising. When it comes to second sentence, “consumerland” interests me. I guess it means place where people buy something or consumption concept of people. I resort to the reference. The word is an amusing term used to describe the consumer society. My surmise is closed to it. In last sentence, the meaning of “minor” is similar to that of “supporting”. Why does the author use these words in one sentence? Does it emphasize or other purpose? I do not know how to understand, so I begin to read the next paragraph. I feel I find the answer. It plays an important role of first summary, then introduction. It argues against the opinions of many people and introduces why many people’s views are wrong.
In paragraph 3, I cannot understand first sentence, because two words puzzles me. I look up its meanings in the dictionary. “Vulnerable” means able to be easily physically, emotionally, or mentally hurt, influenced or attacked, and “attack” means when you play a sport in a determined way and try hard to score points. What is the adman’s attack? It is a vigorous attempt to persuade consumers to buy their products. In my view, second sentence describes the phenomenon to explain “attack” further.
In paragraph 4, I know the meaning of “downright lies” which means “complete nonsense”, and the last sentence catches my attention. It is my understanding that if admen carelessly choose wrong or stupid advertising claims, consumers would give up purchase their products; even it can influence company’s image and loss a mass of marketing. Afterwards, I find the reference. Its explanation is advertisers choose words so carefully that the claims do not sound lies but in fact they create an illusion of superiority. I think I should agree the explanation of reference, because my understanding is skin deep and I do not analyze the purpose of admen.
Between paragraph 6 and 7, the author mentions two principles of advertisement. The first rule involves the Alice-in-WONDERLAND use of the words “better” and “best”. It is named parity claims. “Alice-in-Wonderland” comes from children’s stories of Alice in Wonderland by Lewis Carroll. It describes beautiful and unrealistic things. In other words, it is absurd such as advertisers use frequently the words “better” and “best”.
In sixth line of paragraph 6, a phrase “could not have been” indicates to guess for past situation. Whole sentence wants to explain we cannot sure minute maid is better than any other orange juice; Bing’s word is a claim to superiority of product. Last but two one sentence in this paragraph, “something other than competing brands” means “something that is not in that product category”. I think it compares with “other products in its category”. In fact, I do not know whether my understanding is right or not.
Turning to paragraph 7, “competition” is an activity done by a number of people or organization, each of which is trying to do better than all of the others. Evidently, it is not accurate meaning in the paragraph. The more correct expression “the competition” is the goods that a rival company is selling. In this paragraph, there is a claim which is impossible to watch for gasoline. admittedly, gasoline is a parity product. In today’s world, there is no advanced technology to improve efficiency of gas. Even if the advertising claim publishes in TV or Internet, people do not believe it and they feel it is falsehood.
I am glad you can write so long a passage to record your reading process. And you understanding is quite interesting. But you seem to have little idea of how to use the articles, namely, "a","an" and "the", so please take some time to read over your writing to make some amendments in the respect.
Unit 6 1-8
Today I read the article is related to advertisement in unit 6. As economy and society develops, Internet and TV facilitate people’s life. But whether does advertisement facilitate people’s life? It has become the focus of popular concerns. How does the author describe and analyze advertisement?
When I read this article, its title attracts me, and meanwhile it confuses me. What is the meaning of “claims”? Obviously, it is a noun in this situation. Does it mean assertion? Language? Or notice? I look over quickly the essay, and then I find the meaning in paragraph 4. It says that the “claim” is the verbal or point part of an ad that makes some assertion of superiority for product being advertised. It is no doubt that the author’s explanation is formal or correct. But I think it has simple meaning, which is slogan in some degree.
In paragraph 1, I agree with them when I read the first sentence. I also think I am believer in my own immunity to advertising. When it comes to second sentence, “consumerland” interests me. I guess it means place where people buy something or consumption concept of people. I resort to the reference. The word is an amusing term used to describe the consumer society. My surmise is closed to it. In last sentence, the meaning of “minor” is similar to that of “supporting”. Why does the author use these words in one sentence? Does it emphasize or other purpose? I do not know how to understand, so I begin to read the next paragraph. I feel I find the answer. It plays an important role of first summary, then introduction. It argues against the opinions of many people and introduces why many people’s views are wrong.
In paragraph 3, I cannot understand first sentence, because two words puzzles me. I look up its meanings in the dictionary. “Vulnerable” means able to be easily physically, emotionally, or mentally hurt, influenced or attacked, and “attack” means when you play a sport in a determined way and try hard to score points. What is the adman’s attack? It is a vigorous attempt to persuade consumers to buy their products. In my view, second sentence describes the phenomenon to explain “attack” further.
In paragraph 4, I know the meaning of “downright lies” which means “complete nonsense”, and the last sentence catches my attention. It is my understanding that if admen carelessly choose wrong or stupid advertising claims, consumers would give up purchase their products; even it can influence company’s image and loss a mass of marketing. Afterwards, I find the reference. Its explanation is advertisers choose words so carefully that the claims do not sound lies but in fact they create an illusion of superiority. I think I should agree the explanation of reference, because my understanding is skin deep and I do not analyze the purpose of admen.
Between paragraph 6 and 7, the author mentions two principles of advertisement. The first rule involves the Alice-in-Wonderland use of the words “better” and “best”. It is named parity claims. “Alice-in-Wonderland” comes from children’s stories of Alice in Wonderland by Lewis Carroll. It describes beautiful and unrealistic things. In other words, it is absurd such as advertisers use frequently the words “better” and “best”.
In sixth line of paragraph 6, a phrase “could not have been” indicates to guess for past situation. Whole sentence wants to explain we cannot sure Minute maid is better than any other orange juice; Bing’s word is a claim to superiority of product. Last but two one sentence in this paragraph, “something other than competing brands” means “something that is not in that product category”. I think it compares with “other products in its category”. In fact, I do not know whether my understanding is right or not.
Turning to paragraph 7, “competition” is an activity done by a number of people or organization, each of which is trying to do better than all of the others. Evidently, it is not accurate meaning in the paragraph. The more correct expression “the competition” is the goods that a rival company is selling. In this paragraph, there is a claim which is impossible to watch for gasoline. Admittedly, gasoline is a parity product. In today’s world, there is no advanced technology to improve efficiency of gas. Even if the advertising claim publishes in TV or Internet, people do not believe it and they feel it is falsehood.
