圖書信息
出版社: 復旦大學出版社; 第1版 (2010年10月1日)
叢書名: 21世紀大學商務英語系列
平裝: 253頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 9787309075717
條形碼: 9787309075717
尺寸: 22.6 x 16.6 x 1.4 cm
重量: 422 g
內容簡介
《21世紀大學商務英語綜合教程(第4冊)》為了滿足有關高等院校對商務英語綜合性基礎教材的急切需求，復旦大學出版社精心策劃，適時組織編寫了《21世紀大學商務英語綜合教程》。商務英語教學和研究發軔於20世紀50年代初，其發展始終與國家的經濟社會發展，特別與改革開放的進程緊密相關。商務英語教學和研究人員始終關注經濟社會發展的實際需求，不斷提升商務英語教學和研究水平，多年來為我國融人經濟全球化，為經濟發展和改革開放事業培養了一大批既熟練掌握英語語言技能又通曉商務知識，能在國際商務舞台上開展跨語言、跨文化和跨學科交際活動的複合型英語人才。
目錄
Unit 1 Establishing Brand Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Building a Strong Brand
Part Three Task-based Learning
Text B Nokia Building a Powerful Technology Brand
Part Four General Learning
Unit 2 Management by Objectives
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Management by Objectives
Part Three Task-based Learning
Text B Use S. M. A. R.T. Goals to Launch Management by Objectives Plan
Part Four General Learning
Unit 3 The decision-making Process
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A managerial Decision-making Under Risk
Part Three Task-based Learning
Text B A Manager's Challenge —— Decision-making Troubles at Nike
Part Four General Learning
Unit 4 Knowledge Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Strategic Knowledge Management Technology
Part Three Task-based Learning
Text B Practical Aspects of Knowledge Management
Part Four General Learning
Unit 5 Supply Chain and Logistics
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Introducing Logistics Systems
Part Three Task-based Learning
Text B Inventory Decisions of Dell's Supply Chain
Part Four General Learning
Unit 6 Risk Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is Enterprise Risk Management？
Part Three Task-based Learning
Text B Project Risk Management
Part Four General Learning
Unit 7 Global Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Marketing Strategy in the Global Information Age
Part Three Task-based Learning
Text B Global Business Strategy —— Expanding Your Busine
Internationally
Part Four General Learning
Unit 8 Global Warming
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Race Against Climate Change
Part Three Task-based Learning
Text B Why Is Global Warming Good for Business
Part Four General Learning
Unit 9 Financial Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A vital Signs to Show Your Company's Financial Health
Part Three Task-based Learning
Text B How's Your Company's Financial Health？
Part Four General Learning
Unit 10 Entrepreneurship
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Entrepreneurship MindSet —— Do You Have What It Takes？
Part Three Task-based Learning
Text B Sowing the Seeds —— John Scharffenberger Grows His
Businesses from the Ground Up
Part Four General Learning
