現代商務英語綜合教程（第1冊）

內容介紹

《現代商務英語綜合教程:第1冊》從培養目標上看，商務英語課程的教學目的不僅僅是了解有關領域的基本知識，更重要的是能夠靈活運用英語進行有效的商務溝通，處理國際商務中的實際問題。這種變化和概念的更新給商務英語教學在內容和質量上都提出了更高的要求，這是傳統的大學英語教學所不能達到的。教育部《關於外語專業面向21世紀本科教育改革的若干意見》中也明確指出：“從根本上來講，外語是一種技能，一種載體；只有當外語與某一被載體相結合，才能形成專業。過去常見的是外語與文學、外語與語言學的結合。應該看到，即使在社會主義市場經濟的條件下，我國高校仍肩負著為國家培養外國語言文學學科領域的研究人員的任務。

作品目錄

Chapter 1Introduction to Business Background Case: Donald Trump Is Back Listening Reading: The Miracle of IKEA Translation Speaking Writing Additional Reading: Stay Hungry. Stay Foolish.Chapter 2Business Recruitment Background Case: Southwest Airlines Recruitment Listening Reading: Nike's E-recruitment Strategy Translation Speaking Writing Additional Reading: Qualities Employers SeekChapter 3Business Communication Background Case: Whose Fault? Listening Reading: Effective Business Communication Translation Speaking Writing Additional Reading: The Great CommunicatorsChapter 4Teamwork Background Case: Peter Smith Builds Up a Company with a Teamwork Culture Listening Reading: Teamwork and Team Building Translation Speaking Writing Additional Reading: The Race Between the Tortoise and the HareChapter 5Business Travel Background Case: As Business Travel Increases, So Do Costs and Headaches Listening Reading: What Does My Business Benefit from Business Travel? Translation Speaking Writing Additional Reading: Facing Business Challenges at Holiday Inn WorldwideChapter 6Business Etiquette Background Case: What's Wrong? Listening Reading: Good Etiquette Is Good Business Translation Speaking Writing Additional Reading: Business Etiquette Is About PeopleChapter 7Health and Safety Background Case: Investing in Health and Well-Being Leads to Business Success Listening Reading: Meeting Business Challenges at Johnson & Johnsor Translation Speaking Writing Additional Reading: Health and Safety Makes Good Business SenseChapter 8Setting Up a Business Background Case: Bill Gates' Mysterious New Company Listening Reading: Building Your Business... Is Just Like Building a House Translation Speaking Writing Additional Reading: Dreaming Your Way to SuccessChapter 9Products Background Case: Pampers to Expand Product Range, Services in China Listening Reading: P&G's Quest for "Wow" Design Translation Speaking Writing Additional Reading: McDonald's: We're Lovin' It！