圖書信息
出版社: 復旦大學出版社; 第1版 (2010年10月1日)
平裝: 345頁
正文語種: 英語
開本: 16
ISBN: 9787309075748
條形碼: 9787309075748
尺寸: 22.8 x 16.8 x 2 cm
重量: 481 g
內容簡介
《21世紀大學商務英語綜合教程教師參考書(第4冊)》內容簡介：商務英語教學和研究發軔於20世紀50年代初，其發展始終與國家的經濟社會發展，特別與改革開放的進程緊密相關。商務英語教學和研究人員始終關注經濟社會發展的實際需求，不斷提升商務英語教學和研究水平，多年來為我國融入經濟全球化，為經濟發展和改革開放事業培養了一大批既熟練掌握英語語言技能又通曉商務知識，能在國際商務舞台上開展跨語言、跨文化和跨學科交際活動的複合型英語人才。
目錄
Unit 1 Establishing Brand Strategy
Part One Lead-in ACTIVITIES
Part Two knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 2 Management by Objectives
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 3 The Decision-making Process
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 4 Knowledge Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 5 Supply Chain and Logistics
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 6 Risk Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 7 Global Strategies
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 8 Global Warming
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 9 Financial Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
Unit 10 Entrepreneurship
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning
