圖書信息
出版社: 清華大學出版社; 第1版 (2010年3月1日)
平裝: 253頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 9787302219019
條形碼: 9787302219019
尺寸: 25.8 x 18.2 x 1.2 cm
重量: 481 g
內容簡介
《商務英語口語》素材以商務材料為主，內容涵蓋商務工作所涉及的日常交際、涉外活動和涉外業務等常見場景，以功能用途劃分。全書共設有16個單元，內容主要涉及辦公、商務旅行、商務接待、商務會談、商務會議、展覽展會、求職面試、公司與產品、商標與專利、商品的詢價、報盤、討價還價、支付、包裝與運輸、保險、市場行銷、銷售談判、簽訂契約、投訴索賠等方面。
本教材可以滿足高職高專院校商務英語、國際貿易、國際商務等相關專業的大學生、從事國際商務工作的外經貿從業人員、外事人員以及廣大英語愛好者的需要。
目錄
Unit 1 Office Work
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended ACTIVITIES
related Information
Supplements for Reflections
Unit 2 Business Travel
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 3 Client Reception
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 4 Companies and Products
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 5 Marketing
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 6 Meetings
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 7 Recruitment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 8 Trade Fairs
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 9 Enquiries and Offers
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 10 Counter Offers and Orders
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 11 Packing and Shipment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 12 Payment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 13 Insurance
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 14 Conclusion of Business
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 15 Trademark, Patent, and Intellectual Property Rights
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 16 Complaints, Claims and Settlement
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
參考文獻
