圖書信息
出版社: 同濟大學出版社; 第1版 (2010年9月1日)
叢書名: 高級英語系列教程
平裝: 286頁
正文語種: 簡體中文
開本: 16
ISBN: 9787560844121, 756084412X
條形碼: 9787560844121
尺寸: 25.6 x 18.6 x 1.2 cm
重量: 481 g
內容簡介
《高級商務英語教程》全面、詳細介紹了各種重要商務場合下的英語運用，涵蓋商務交流、商務職場、企業管理、市場行銷、人力資源和商業文化等方面。全書共16個單元，每個單元均有豐富的實務材料，並提供了較完備的各種練習模式，特彆強調增強學生的互動交流能力。
《高級商務英語教程》供各類高校非英語專業作公共英語課教材，也可供其他對商務英語感興趣的所有讀者使用。
目錄
Part One Business Communication
Unit 1 Job Interviews
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 2 Business Presentations
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 3 Business Negotiations
Text
Objective Case
Oral Practice
Supplementary Reading
Part Two Business Career
Unit 4 Office Politics
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 5 Office etiquette
Text
Objective Case
Oral Practice
Supplementary Reading
Part Three Management
Unit 6 Effective and Efficient Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 7 Leadership
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 8 Entrepreneurship
Text
Objective Case
Oral Practice
Supplementary Reading
Part Four Marketing
Unit 9 Marketing Overview
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 10 Advertisement
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 11 Brands and Trademarks
Text
Objective Case
Oral Practice
Supplementary Reading
Part Five Human Resources
Unit 12 Human Resources Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 13 Human Needs and Motivation
Text
Objective Case
Oral Practice
Supplementary Reading
Part Six Business and Culture
Unit 14 Corporate Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 15 International Business Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 16 Business Ethics and Social Responsibility
Text
Objective Case
Oral Practice
Supplementary Reading
Appendix: Guide and Samples of Business English Writing
Part 1 : Principles of Business Writing
Part 2: Writing for Employment
1. Job Application Letters
2. Resumes
Part 3: Case Study Report
Part 4. Business Letters
Part 5: E-mai
Part 6: Memos
Part 7: Agendas & Minutes
1. Agendas
2. Minutes
Part 8: Business Proposals
References
