2007版權資訊
電子商務英語教程書 名: 電子商務英語教程
作 者：張海波
出版社： 中國水利水電
出版時間： 2007
開本： 16
定價: 25.00 元
內容簡介
本書是一本為高等院校、高職高專電了商務專業英語教學而編寫的教材。重點介紹電了商務的概念和分類、網路行銷、電子支付、線上物流和電子政府等基礎知識，此外還介紹了電子商務英語寫作技巧等相關知識。
本書具有選材新穎、原文風格、循序漸進、通俗易懂、圖文並茂、線上操作等特點。
本書既適合電子商務專業的讀者，也適合相關專業的讀者，還可作為從事商務工作人員的工具書。
目錄
Chapter 1 Overview of E-Commerce
Unit 1
l.l Passage A What is Electronic Commerce?
1.2 Notesto Passage A
1.3 Activities
1.4 Passage B The Evolution of Electronic Commerce
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E-commerce English Writing
1.8 Related Reading The Basic Technology of E-Commerce--The Internet
1.9 Work Online
Unit 2
2.1 Passage A The Social Effect Caused by Electronic Commerce
2.2 Notesto Passage A
2.3 Activities
2.4 Passage B Distinguishing Features of E-Commerce
2.5 Notesto Passage B
2.6 Activities
2.7 Basic E-Commerce English Writing
2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
2.9 Work Online
Unit 3
3.1 Passage A The Application Flow of Electronic Commerce
3.2 Notes to Passage A
3.3 Activities
3.4 Passage B Benefits and Problems Caused by Electronic Commerce
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E-Commerce English Writing
3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express
3.9 Work Online
Word Bank 1 （章辭彙表1）
Chapter2 Types of E-Commerce
Unit 4
4.1 PassageA What isB2B?
4.2 Notesto Passage A
4.3 Activities
4.4 Passage B What is B2C ?
4.5 Notes to Passage B
4.6 Activities
4.7 Basic E-Commerce English Writing
4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail
4.9 Work Online
Unit 5
5.1 Passage A How B2B Differs from B2C
5.2 Notesto Passage A
5.3 Activities
5.4 Passage B B2C and Its Customers
5.5 Notesto Passage B
5.6 Activities
5.7 Basic E-Commerce English Writing
5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name
5.9 Work Online
Word Bank 2 （章辭彙表2）
Chapter 3 Network Marketing
Unit 6
6.1 Passage A The Development of Network Marketing
6.2 Notes to Passage A
6.3 Activities
6.4 Passage B Main Strategies of Network Marketing
6.5 Notesto Passage B
6.6 Activities
6.7 Basic E-Commerce English Writing
……
Unit 7
Unit 8
Unit 9
Chapter 4 E-Payment
Unit 10
Unit 11
Unit 12
Unit 13
Chapter 5 E-Shopping & Logistics
Unit 14
Unit 15
Unit 16
Chapter 6 E-Government
Unit 17
Unit 18
Appendix
參考文獻
參考網站
2010版圖書
電子商務英語教程書名:電子商務英語教程
作者:中國人民大學
定價:￥39.80
出版社:西安交通大學出版社
出版日期:2010年5月1日
內容簡介
《電子商務英語教程》主要從基本理論、流行商業模式和管理運營三個層面討論了電子商務的理論知識和實務操作。《電子商務英語教程》參考了國外最新的資料，在很多概念和網站運營模式方面，選取了最新、最有代表性的成功或失敗案例，指出了中國和其他國家在電子商務方面的淵源，並對本土化中電子商務公司待解決問題和突破的方向等提出了建議。此外，《電子商務英語教程》注重基礎知識的套用，除了必要的語言基本能力培養外，還強調讓學習者根據基礎知識和技巧進行實際操作，解決實際問題，而不是簡單的知識傳授。
編輯推薦
《電子商務英語教程》是新世紀專業英語系列教材之一
圖書目錄
Unit 1 An Overview E-commerce
Additional Reading: E-commerce Advantages and Disadvantages
Unit 2 E-commerce Platform
Additional Reading: Internet Services that Support E-commerce
Unit 3 Classifying E-commerce Business Models
Additional Reading: One World; Diverse Models
Unit 4 The B2B Bussiness Model
Additional Reading: B2B Reverse Auction: Benefits and pitfalls for Small businesses
Unit 5 The B2C Business Model
Additional Reading: Building an Online Customer Experience Competency
Unit6 The C2C Business Model
Additional Reading: EBay VS. Taobao
Unit 7 Virtual Communities
Additional Reading: Facebook and Its Chinese Followers
Unit 8 The Mobile Commerce
Additional Reading: Sho
