商務英語閱讀教程4

《商務英語閱讀教程4》是2011年上海外語教育出版社出版的圖書，作者是葉興國。本書主要是以現代外語教育理念和教材設計理論為指導，結合商務英語語言和教學。

基本信息

• 名稱：商務英語閱讀教程4
• 作者：葉興國
• 價格：30
• 語種：簡體中文
• ISBN：9787544622202
• 出版社：上海外語教育出版社
• 開本：16開

內容簡介

商務英語閱讀教程4

這是“新世紀商務英語專業本科系列教材”之一，叢書是國內首套按照《高等學校商務英語專業本科教學要求》（試行）編寫的商務英語專業教材。融合多年商務英語教學實踐，由國內知名外語教學專家和長期從事商務英語教學的教授共同參與，聯袂打造。體現《教學要求》的培養目標，強調打好紮實的語言基本功，兼顧商務專業素質與人文素養的同步提升。編排和選材注重學生正確世界觀和道德觀的形成，注重思維能力、創新能力和跨文化交際能力的培養。語言、文化與商務有機融合，注重商務英語技能和商務專業課程的合理銜接。學習任務設計豐富多樣，有助於訓練學生交際能力、自主學習能力和合作學習能力。單元緊扣社會熱點話題，難度合理遞增，選文思想內涵深刻，可讀性強，充分反映經濟全球化時代的特點。為教學提供多媒體資源，豐富的視頻材料可增加語言學習的趣味性和輸入的有效性，調動學生課堂參與的積極性；主幹教程配套電子教案，方便實用，充分滿足個性化教學需要。

圖書目錄

nit 1

Part I Pre-reading Questions

Part II Extenslve Reading

Text A Sri Lanka Trade

Text B Principles of the Trading System

Part III Reading Skills

Part IV Supplementary Reading: Selected Part of the Doha Agenda

Part V Test Yourself

Unit 2

Part I Pre-reading Questions

Part II Extensive Reading

Text A A General Introduction to the World Trade Organization

Text B The Uruguay Round

Part III Reading Skills

Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System

Part V Test Yourself

Unit 3

Part I Pre-reading Questions

Part II Extensive Reading

Text A Overview of Economic Integration

Text B China and Regional Economic Integration

Part III Reading Skills

Part IV Supplementary Reading: Regional Economic Integration In China Today

Part V Test Yourself

Unit 4

Part I Pre-reading Questions

Part II Extensive Reading

Text A Introduction to International Economic Law

Text B International Trade Regulation

Part III Reading Skills

Part IV Supplementary Reading: Internatonal Commercial Terms

Part V Test Yourself

Unit 5

Part I Pre-reading Questions

Part II Extensive Reading

Text A International Marketing and Its Growing Importance

Text B Market

Part III Reading Skills

Part IV Supplementary Reading: One of the Entry StrateOles —— Joint Venture

Part V Test Yourself

Unit 6

Part I Pre-reading Questions

Part II Extensive Reading

Text A The Birth of a European Currency: the Euro

Text B International Capital Market

Part III Reading Skills

Part IV Supplementary Reading: Balance of Payments （BOP）

Part V Test Yourself

Unit 7

Part I Pre-reading Questions

Part II Extensive Reading

Text A Introduction toInternationa Payments

Text B Factoring

Part III Reading Skills

Part IV Supplementary Reading: O/berpayments

Part V Test Yourself

Unit 8

Part I Pre-reading！Questlons

Part II Extensive Reading

Text A Accounting and Double-entry System

Text B About International AccounUng

Part III Reading Skills

Part IV Supplementary Reading: The Most Fundamental Accounting Principle

Part V Test Yourself

Unit 9

Part I Pre-reading Questions

Part II Extensive Reading

Text A Advantages of International Lo~jlstlcs

Text B About LoglsUcs .

Part III Reading Skills

Part IV Supplementary Reading: DHL

Part V Test Yourself

Unit 10

Part I Pre-reading Questions

Part II Extensive Reading

Text A International Investment

Text B Foreign Direct Investment

Part III Reading Skills

Part IV Supplementary Reading FDI Behavior of MNCS

Part V Test Yourself

Unit 11

Part I Pre-reading Questions

Part II Extenslve Reading

Text A To Bow or to Shake Hands？ —— Cultural Differences and Networking Etiquette

Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture

In Global Business

Part III Reading Skills

Part IV Supplementary Reading: Doing Business In China

Part V Test Yourself

Unit 12

Part I Pre-reading Questions

Part II Extensive Reading

Text A MICE Industry and Its Players

Text B Key Factors for Successful Events

Part III Reading Skills

Part IV Supplementary Reading: Essential Elements of the MICE Market

……