圖書信息
出版社: 武漢理工大學出版社; 第1版 (2008年9月1日)
叢書名: 高等學校商務英語專業系列教材
平裝: 277頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 756292693X, 9787562926931
條形碼: 9787562926931
尺寸: 25.6 x 18.4 x 1.6 cm
重量: 499 g
內容簡介
《商務英語函電教程》的讀者對象主要為經貿類專業學生和英語專業經貿方向的學生以及從事國際貿易工作的商務工作人員。為了適應教學，滿足教學和學生的不同需求，提高教學效果，本著“改革教學須先改革教材”的精神，《商務英語函電教程》力求擯棄陳舊古板的商業套語和過時的表達方式，使商務函電的寫作更適合現代高效、簡潔的要求。書中內容以英文為主，以中文為輔，突出重點難點，分若干單元對相關知識點用英文介紹，並提供精練的信函或E-mail實例，以中文加以注釋，方便學生理解並掌握。在內容安排上，一個單元一個主題，緊扣相關國際貿易實務的知識點。寫作指南、範文、注釋以及常用語句完美體現現代商務英語函電格式、專業詞語、行文方法及文體特點，以期幫助學生融會貫通。課後練習形式多樣，旨在鞏固訓練，拓展辭彙與表達，熟練掌握寫作技巧，提高商務英語函電寫作水平。
目錄
Unit One Basic Knowledge of Business Letter Writing(商務函電寫作基礎知識)
General View
specimen letters
Guidelines for Writing
Vocabulary
Useful Expressions
Exercises
Unit Two Establishing Business Relations(建立貿易關係)
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Three Enquiries and Replies(詢價及回復)
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercises
Unit Four Offers and Counteroffers(報盤與還盤)
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercisest
Unit Five Sales Promotion(促銷)
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Six Orders and Acknowledgements(訂單與接受)
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exereises
Unit Seven Sales Confirmations(銷售確認書)
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Unit Eight Terms of Payment(支付)
General View
Specimens
Guidelines for Writing
Useful Expressionst
Exercises
Unit Nine Packing(包裝)
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercises
Unit Ten Transportation(運輸)
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exereises
Unit Eleven Insurance(保險)
General View
Guidelines for Writingt
Specimen Letters
Useful Expressions
Exercises
Unit Twelve Complaints，Claims and Adjustments(申訴、索賠、理賠)
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Thirteen Agency(代理)
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Unit Fourteen Bidding(投標)
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Selective Reading
Unit Fifteen Electronic Correspondence(電子函電郵件)
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Key to the Exercises(單元練習答案)
Reference Books(參考文獻)
