該書實際上是兩門實務性較強的專業英語課程的有機結合。其中一門是“金融英語函電”,它不僅包括信函、傳真、電傳和電子郵件等現代商業聯繫方式的基本要求和規範(如格式、結構、規則、方法等),還有近百封不同類別(如銀行業務、保險、投資等)的函電範例。第二門是“金融英語對話”,它所涉及的內容既有一般外事活動(如訂機票、訂旅館房間、寫感謝信等),也有銀行業務活動、行銷學、企業管理、公司金融、財會、東南亞金融危機、商業組織以及電子商務等。
CONTENTS
Part I Business Letter-Writing
Theory about Business Letter-Writing
Definition of a Letter
Concept of a Banking Business Letter
Classifications of Letters
Composition of a Business Letter
Structure of a Business Letter
Fomat or Style of Business Letters
Examples of Specimen of Business Letters
key Factors in GoodBusiness Letter-Writting
Some Writing Rules of Good Writing
Addressomg Envelopes
1.Definition of a Letter
2.Concept of a Banking Business Letter
3.Classifications of Letters
4.Composition of a Business Letter
5.Structure of a Business Letter
6.Fomat or Style of Business Letters
7.Examples of Specimen of Business Letters
8.key Factors in GoodBusiness Letter-Writting
9.Some Writing Rules of Good Writing
10.Addressomg Envelopes
Model Banking Business Letters
Letters of Thanks
A letter of Reminder
Letters of Requests
Letters of Complaint Concerning Bank Charges
Letters about Account Overdrawn
Letters Concerning Loans
Letters Concerning International Settlement
Letters about Insurance
1.Letters of Thanks
2.A letter of Reminder
3.Letters of Requests
4.Letters of Complaint Concerning Bank Charges
5.Letters about Account Overdrawn
6.Letters Concerning Loans
7.Letters Concerning International Settlement
8.Letters about Insurance
Part II E-commercial Communication
Telegram
E - mail
Telex
Fax
1.Telegram
2.E - mail
3.Telex
4.Fax
Part III Dialogues
Sending a Telegram
Booking Passenger Tickets and a Hotel Room
A Sole Proprietorship
Partenerships
Corporations
What Does an Executive Do ?
Line and Staff Positions
Wholesaling
Retailing
Product Development and Planning
Pricing
What Is Marketing about ?
Computers
Negotiating a Contract
Accounting
Banks and Business
Talking about Insurance
International Business
Corporate Finance
Talking about Capital
Making Exports Pay
At a Conference
Talking about Agents
Talking about Inmporting
Please Turn to Our Bank
Focus on Banking
Interview with Stefan Ingves —— an Officer from IMF
Taling about Electnic Commerce
1.Sending a Telegram
2.Booking Passenger Tickets and a Hotel Room
3.A Sole Proprietorship
4.Partenerships
5.Corporations
6.What Does an Executive Do ?
7.Line and Staff Positions
8.Wholesaling
9.Retailing
10.Product Development and Planning
11.Pricing
12.What Is Marketing about ?
13.Computers
14.Negotiating a Contract
15.Accounting
16.Banks and Business
17.Talking about Insurance
18.International Business
19.Corporate Finance
20.Talking about Capital
21.Making Exports Pay
22.At a Conference
23.Talking about Agents
24.Talking about Inmporting
25.Please Turn to Our Bank
26.Focus on Banking
27.Interview with Stefan Ingves —— an Officer from IMF
28.Taling about Electnic Commerce
附錄:部分對話的參考譯文