圖書信息
出版社: Wiley; 第1版 (2006年4月1日)
外文書名: MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS
平裝: 250頁
正文語種: 英語
ISBN: 0471780340
條形碼: 9780471780342
尺寸: 14 x 1.8 x 22.3 cm
重量: 281 g
作者簡介
Derrick Kinney (Arlington, TX) has been recognized as the "most visible" financial advisor at the national investment firm he·iquest;s affiliated with, having appeared in the media more often than any of the company·iquest;s other 10,000 advisors. In addition to his own planning practice, Kinney runs Palladium Media Consulting, Inc., which advises financial professionals across the country on how better to position themselves as experts available to the media.
內容簡介
《MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS》內容簡介："This book is a marketing masterpiece. It should be required reading for all financial professionals."-Janine Wertheim, Chief Marketing Officer Securities America, Inc.
"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management
"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future
"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling
"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
目錄
Chapter ONE Exploit Your Strengths
Chapter TWO Breaking into the Media
Chapter THREE Learn the Ropes
Chapter FOUR Be the Expert
Chapter FIVE Create the Brand
Chapter SIX Getting the Business
Index
