圖書信息
出版社: 大連理工大學出版社; 第1版 (2011年6月1日)
外文書名: Business Spoken English
平裝: 338頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 7561161727, 9787561161722
條形碼: 9787561161722
尺寸: 23.2 x 16.6 x 2.2 cm
重量: 440 g
內容簡介
商務英語相對於一般的生活英語來說有一定的難度，需要英語語言與商務知識的結合。《贏在職場?商務英語口語簡單學》的特點是用儘量簡單的語言來編寫各個商務場景，全書共分為11個Unit，分別為談判技巧、談判細節、代理洽談、其他談判、商務接待、市場行銷、客戶服務、商務會議、商務電話、企業經營、日常工作。書中的每一個隋景、每一單句、每段對話、每處注釋都經過精挑細選，力求精益求精，尤其注重商務專業術語和行話的運用與解釋。《贏在職場?商務英語口語簡單學》由盧欣主編。
目錄
Unit 1 談判技巧 2
1.寒暄小敘 Small Talk 2
2.言歸正傳 Getting Down to Business 3
3.明確問題 Clarifying 4
4.暫且到此 Breaking Off 4
5.恢復談判 Renewing Negotiation 5
6.完成談判 Concluding Negotiation 6
7.意見一致 In Agreement 7
8.意見相左 Difference of Opinion 8
9.暫無定論 Not Final Decision 9
10.談判建議 Giving Suggestion 10
11.雙方妥協 Meeting Half-way 11
12.單方讓步 unilateral Concession 12
13.球踢對方The Ball’s in Their Court 13
14.威脅施壓 Exerting Pressure 14
15.強硬路線 Hard Line 15
16.無能為力 Helplessness 16
17.商定仲裁 Negotiating Arbitration 16
18.簽訂契約 Signing Contract 17
19.合作回顧 Business Review 19
20.合作展望 Business Prospect 19
Unit 2 談判細節 3
21.建立貿易聯繫Establishing Trade Relations 3
22.公司介紹 Company Profile 4
23.業務範圍 Line of Business 5
24.感興趣與否 Interested or not 6
25.詢盤 Making Inquiries 7
26.報價方式 Way of Quoting 8
27.商品品質 Quality of Goods 9
28.商品數量 Quantity of Goods 11
29.發盤 Making An Offer 12
30.發盤有效期Validity of Offer 13
31.認為價格過高Price on the High End 14
32.要求減價 Asking for Price Reduction 15
33.拒絕降價No Room for Bargaining 16
34.同意降價 Making a Reduction 18
35.賣方調高價格 Adjusting Selling Price 20
36.洽談佣金 Negotiating Commission 21
37.洽談折扣 Negotiating Discount 22
38.接受 Acceptance 24
39.拒絕 Declining an Offer 25
40.付款條件Terms of Payment 27
41.信用證付款 Payment by L/C 29
42.信用證效期 Expiry Date of L/C 31
43.托收付款 Collection 32
44.要求更優惠的付款方式Asking for More Favorable Terms 34
45.結算貨幣 Currency for Settlement 36
46.包裝 Packing 38
47.運輸標誌/嘜頭 Marking 40
48.運輸方式 Mode of Transportation 42
49.貨櫃運輸Containerization 44
50.多式聯運Multi-modal Combined Transportation 46
51.商定交貨日期 Setting Date of Delivery 48
52.即裝 Prompt Shipment 51
53.分批裝運 Partial Shipment 53
54.裝貨港 Loading Port 55
55.卸貨港 Unloading Port 57
56.租船訂艙 Chartering & Booking Shipping Space 59
57.轉船 Transshipment 61
58.裝運須知 Shipping Instructions 63
59.裝運通知 Shipping Advice 65
60.船公司 Shipping Company 67
61.運輸費用 Freight 68
62.保險 Arranging Insurance 70
63.訂貨 Placing an Order 72
64.無貨可供 Out of Stock 74
65.商品檢驗 Commodity Inspection 76
66.開立信用證 Opening L/C 78
67.催開信用證Expediting L/C 80
68.修改信用證 Amending L/C 81
69.提前裝運 Making Earilier Delivery 84
70.催促裝運Expediting Shipment 85
71.繕制單據 Making out Documents 86
72.索款與付款 Making Payment 88
73.包裝不當 Improper Packing 90
74.貨物有損毀 Damage to Goods 91
75.貨物錯發 Wrong Delivery 93
76.質量低劣 Inferior Quality 94
77.短交與超重 Short Delivery 96
78.遲交/遲裝 Late Shipment 98
79. 要求索賠 lodging a Claim 100
80.處理索賠——同意賠償 Accepting Claim 102
81.處理索賠——拒絕賠償 Turning Down Claim 104
82.處理索賠——查後再定 Dealing after Check 105
83.處理索賠——責任在保險方/船方 Insurance/Shipping Company at Fault 106
Unit 3 代理洽談 2
84.物色代理 Looking Out For An Agent 2
85.接受代理聘請 Accepting Agency Offer 3
86.申請為代理 Applying For Being An Agent 4
87.同意代理申請 Approving Agency Application 6
88.拒絕代理申請 Declining Agency Application 8
89.有條件同意代理申請 Conditionally Approving Agency Application 10
90.代理的優勢 Advantages of Being An Agent 12
91.代理的年銷售額/量 Annual Turnover 13
92.代理的促銷計畫 Marketing plan 15
93.代理的佣金 Commission of An Agent 17
94.對代理的要求 Requirements for An Agent 19
95.簽訂代理協定 Signing Agency Agreement 21
96.續簽代理協定 Renewing Agency Agreement 23
97.代理協定的履行情況 Performance of Agency Agreement 24
Unit 4 其他談判 2
招標投標 Bid Invitation & Tendering 2
合併收購 Merger & Acquisition 5
投資環境介紹 Investment Environment 6
合資企業 Joint Venture 8
技術轉讓Technology Transfer 10
補償貿易 Compensation Trade 12
加工裝配貿易 Processing & Assembling Trade 14
寄售 16
Unit 5 商務接待 3
105.辦公室赴約 Keeping An Appointment 3
106.無約造訪 Calling Without An Appointment 5
107.辦公室接待 Office Reception 7
108.宴請 Invitation to Dinner 9
109.宴會致詞 Feast Address 11
110.喝酒 Drinking 13
111.飲食喜好 Food Preference 15
112.點菜 Ordering 16
113.就餐服務 Services in Restaurant 18
114.付賬 Paying Bill 19
115.娛樂活動 Entertainments 21
116.不講客套 No Ceremony 22
117.品評食物 Taste Comments 23
118.道謝告辭 Taking Leave 24
119.邀請觀光旅遊 Invitation to Sightseeing 26
120.旅遊建議 Tour Suggestion 27
121.購物 Shopping 28
122.禮品贈送 Present Giving 29
Unit 6 市場行銷 2
123.行銷哲學 Marketing Philosophy 2
124.產品暢銷 Ready Market 3
125.產品滯銷 Poor Market 4
126.正值旺季 In Season 4
127.正值淡季 Off Season 5
128.行情看漲 Market Advancing 6
129.行情看跌 Market Falling 7
130.供不應求 Short Supply 8
131.供過於求 Excess of Supply over Demand 9
132.市場調研 Market Survey 10
133.市場份額 Market Share 11
134.市場開發New Market Presence 12
135.市場定位 Market Positioning 14
136.行銷目標 Marketing Target 15
137.銷售實績 Marketing Performance 16
138.產品策略 Product Strategy 17
139.廣告策略 Advertisement Strategy 18
140.價格策略Price Strategy 20
141.促銷策略Promotion Strategy 21
142.包裝策略 Packing Strategy 22
143.零售 Retail 23
144.批發 Wholesale 24
Unit 7 客戶服務 2
145.客服的重要性 Importance of Customer Service 2
146.客服原則 Principle of Customer Service 4
147.客戶的抱怨 Customer Complaints 6
148.尋找負責人 Person In Charge 8
149.誠摯道歉 Sincere Appology 9
150.提出保證 Advancing Promise 10
151.處理辦法 Solving the Problem 11
152.客戶滿意 Customer Satisfaction 12
153.提供服務 Service Provision 14
154.培育忠實客戶 Cultivating Loyal Customer Base 15
Unit 8 商務會議 2
155.安排會議 Arranging A Meeting 2
156.會前用品準備 Preparing Articles for Meeting 3
157.會前其他準備 Other Preparations for Meeting 4
158.開會人數 Number of Attendees 5
159.開會要求 Meeting Requirements 6
160.通知開會 Notifying a Meeting 7
161.宣布開會 Declaring A Meeting Open 8
162.開場白 Opening Remarks 9
163.宣布會議目的Announcing Purpose of A Meeting 10
164.布置任務 Task Assignment 11
165.會議紀要 Minutes 12
166.議程安排 Meeting Agenda 13
167.控制會議時間 Keeping the Meeting on Time 14
168.控制不偏離主題 Keeping to the Point 15
169.繼續討論 Moving On 16
170.打斷 Interrupting 17
171.邀請發言 Invitation to Address 18
172.發言 Taking the Floor 19
173.結束髮言 Concluding Remarks 20
174.提問 Asking Questions 21
175.回答提問Answering Questions 22
176.整頓會場秩序Keeping In Order 23
177.評論發言 Commenting on Remarks 24
178.動議和附議 Motion & Second 25
179.投票表決Taking A Vote 26
180.投票結果 Result of Voting 27
181.總結性發言 Recapping the Meeting 28
182.會間休息Taking A Break 29
183.結束會議Coming to a Conclusion 31
184.電話會議 Teleconferencing 32
185.討論職務任免 Discussion for Appointment and Remove 33
186.項目進展狀況 Project Status 34
Unit 9 商務電話 2
187.致電找人 Getting Someone over the Phone 2
188.被致電人本人接聽 Speaking to the Person Intended to Reach 3
189.是否方便接聽 A Good Time to Call? 4
190.暫時不便接聽 Not A Good Time to Call 5
191.致電時間不妥時Improper Calling Time 6
192.請接線員轉接 Speaking to Operator 7
193.接線員或他人轉接 Transferring A Call 8
194.被致電人無法接聽 Unable to Reach 10
195.應對被致電人無法接聽Responding to Above Situation 11
196.電話留言 Leaving or Taking A Message 12
197.說明打電話原因Explaining the Reason for Calling 14
198.聽不清 Bad Connection 16
199.打錯電話 Dialing the Wrong Number 18
200.電話要求約見 Proposing An Appointment over the Phone 19
201.電話商討約見時間 Making An Appointment over the Phone 21
202.電話更改約定Rescheduling over the Phone 23
203.電話取消約見 Cancelling An Appointment over the Phone 24
204.電話報喜 Good News over the Phone 26
205.電話報憂Bad News over the Phone 27
206.結束電話 Concluding A Call 28
Unit 10 企業經營 2
207.經營方略 Management Strategy 2
208.敢冒風險 Taking Risks 4
209.成功經驗 Successful Experience 5
210.失敗教訓 Learning from Lessons 6
211.高瞻遠矚 Looking Far And Aiming High 7
212.應對記者 Answering the Reporter 9
213.經營狀況——盈利 In the Black 11
214.經營狀況——虧損 In the Red 12
215.分析經濟形勢 Economic Situation 13
216.知己知彼 Analyzing Competitive Situation 15
217.面對問題 Facing Problems 17
218.決策 Making A Decision 18
219.制定計畫 Framing A Plan 20
220.付諸行動 Taking Actions 21
221.合併與收購 Mergers & Acquisitions 23
222.開設分支機構 Branching Out 25
223.尋求支持 Sourcing Support 27
224.戰略合作 Strategic Cooperation 29
225.籌措資金 Raising Money 30
226.縮減開支 Cutting expense 31
227.股票與投資 Stocks & Investment 33
228.智慧財產權 Intellectual Property Right 34
229.激勵機制 Motivation Spur 36
230.企業文化 Corporate Culture 37
231.人性化管理 Humanized Management 38
232.人才流失 Brain Drain 40
233.庫存管理 Inventory Management 42
234.物流管理 Logistics Management 43
235.資產管理 Capital Management 44
236.財務管理 Finance Management 46
237.人力資源管理 Human Resource Management 47
238.供應商管理 Supplier Management 48
239.時間管理 Time Management 49
240.項目管理 Project Management 50
241.尋租寫字間 Renting Offices 51
Unit 11 日常工作 3
242.打卡考勤 Punching Time Card 3
243.加班 Working overtime 4
244.請假 Request for Absence 5
245.通勤 Commuting 7
246.出差Business Trip 8
247.報銷 Report Expenses / Reimbursement 9
248.閒話生活 Chatting on Life 10
249.八卦新聞 Gossip 11
250.談論同事 Talking about colleague 12
251.談論上司 Talking about Boss 14
252.談論工作 Talking about Work 15
253.工作如山 Work & Stress 16
254.職場著裝 Business Attire 17
255.薪酬待遇 Compensation Package 18
256.要求加薪 Negotiating A Raise 20
257.獲得加薪和獎金 Getting A Salary Raise / Bonus 21
258.要求提升 Negotiating A Promotion 22
259.獲得提拔 Getting A Promotion 23
260.人事調動 Position Transfer 24
