•書名英語廣告的人際意義研究
•書號978-7-118-08604-1
•作者余樟亞
•出版時間2014年10月
•譯者
•版次1版1次
•開本32
•裝幀平裝
•出版基金
•頁數190
•字數208
•中圖分類H31
•叢書名
•定價48.00
本書共五章，主要以韓禮德的系統功能語言學為理論框架，結合話語分析的相關理論，對廣告語篇在情態系統中體現的人際意義進行系統分析，分別從語氣、情態、現在時、祈使句結構、人稱代詞等五個語法層面及語言特徵入手， 探討了它們如何在英語商業廣告中實現其人際意義，論證了實現人際意義的渠道的多樣性、豐富性與複雜性。本研究緊密結合英語教學實際，有助於提高學生的英語閱讀與寫作能力。本書適合高等院校英語專業教師、研究生及從事商務英語、廣告設計等相關專業的人士閱讀參考。
目錄
Contents
Chapter1Introduction
1.1Abriefintroductiontosystemicfunctional
linguistics
1.2Themethodanddata
1.3Briefstructureandarrangementofthebook
Chapter2EnglishAdvertising
2.1Definitionofadvertisingandadvertising
language
2.2Elementsofanadvertisement
2.3Classificationandfunctionsofadvertising
2.4Previousstudiesinadvertisinglanguage
2.4.1Thestylisticapproach
2.4.2Thesociolinguisticapproach
2.4.3Thepragmaticapproach
2.4.4Thesemioticapproach
2.4.5Thecommunicativeapproach
2.4.6Thesystemicfunctionalapproach
2.5Thesignificanceofstudyinginterpersonal
(IP)2meaninginads
Chapter3LiteratureReviewandTheoretical
Foundation
3.1AbriefintroductiononthestudyofIP
meaning
3.2MainaspectsinIPmeaning
3.2.1Thefourbasicspeechroles(rolesofaddressersandtheaddressees)
3.2.2TheMood
3.2.3Modality
3.3MultiplemeanstorealizeIPmeaning
3.4IPmeaningatthediscourselevel
3.5Thecontexttheory
3.5.1Thebeginningofthestudyofcontext
3.5.2Contextofcultureandcontextofsituation
3.5.3Hallidaysviewpointsofcontext
3.6Hallidaystheoryofregister
3.6.1Thedevelopmentofregistertheory
3.6.2Featuresofregistertheory
3.7Therelationshipbetweenmeaningsand
contextualvariables
3.8Tenorinadvertisements
Chapter4TheRealizationofIPMeaningin
AdvertisingDiscourse
4.1Interpersonalmeaningofmoodadjuncts
4.1.1Interpersonalfunctionsofmoodadjuncts
usuallyusedinads
4.1.2Summary
4.2Interpersonalmeaningofmodalauxiliaries
4.2.1IPfunctionsofmodalauxiliariesusually
usedinads
4.2.2Summary
4.3InterpersonalmeaningofEnglishtense
4.3.1Tenseandlinguisticmodality
4.3.2Tenseasinterpersonalrelationshipmarker
4.3.3Summary
4.4IPmeaningofimperativestructuresinads
4.4.1Imperativemeaningexpressedthrough
imperativesentences
4.4.2Imperativemeaningexpressedthrough
modals
4.4.3Imperativemeaningconveyedthroughthe
structure“Letme/us/you...”
4.4.4Imperativemeaningrealizedthrough“if”
structure
4.4.5Imperativemeaningthroughinterrogative
sentences
4.4.6Ellipticalsentencesinadvertisements
4.4.7Summary
4.5Interpersonalmeaningofpersonalpronouns
4.5.1Interpersonalfunctionsofvariouspronouns
usedinads
4.5.2Summary
Chapter5ConclusionandSuggestionfor
FurtherResearch
5.1Conclusion
5.2Implications
5.3Suggestionsforfurtherresearch
AppendixCorpusofAdvertisements
Bibliographies"
