內容簡介
《管理實務英語》內容簡介：伴隨21世紀經濟全球化和國際商貿流通領域的加速發展，國際化經營成為每箇中國企業面臨的挑戰。當代大學生在進行專業知識學習的同時，運用國際上的通用語言——英語進行思考、工作、交流的能力也越來越受到重視。《管理實務英語》幫助讀者在英語學習的過程中，理解企業管理的實際業務操作中物流與供應鏈、市場行銷以及金融財務等方面的常用概念和操作實務，有效地達到專業外語的學習目的。《管理實務英語》可以作為行銷管理、供應鏈物流管理以及財務管理等相關本科教學的專業英語教材，也可以為相關專業技術人員閱讀參考。
目錄
Unit 1 Introduction to Supply Chain Management
Unit 2 Information Systems and Supply Chain Management
Unit 3 Inventory Management across the Supply Chain
Unit 4 Supply Chain Relationships
Unit 5 Challenges Facing Supply Chain Managers
Unit 6 The Role of Information Systems and Technology in Supply ChainManagement
Unit 7 The Importance of Information in Supply Chain
Unit 8 Inter-organizational Information Systems
Unit 9 Information Requirements Determination for a Supply Chain IOIS
Unit 10 Translation to an Information Systems Prototype
Unit 11 Information and Technology Applications for Supply ChainManagement
Unit 12 Future Challenges in Supply Chain Management
Unit 13 Sharing Risks in Inter-Organizational Relationships
Unit 14 Managing the Global Supply Chain
Unit 15 The "Greening" of the Supply Chain
Unit 16 International Marketing Defined
Unit 17 International Marketing Involvement
Unit 18 The Orientation of International Marketing
Unit 19 Marketing Research
Unit 20 Planning for Global Markets
Unit 21 Market Distribution in the Supply Chain
Unit 22 Channel Separation in Market Distribution
Unit 23 Designing the Sales Force
Unit 24 Recruiting Marketing and Sales Personnel
Unit 25 Selecting Sales and Marketing Personnel
Unit 26 Training for International Marketing
Unit 27 Language Skills in International Business
Unit 28 Introduction to Financial Management
Unit 29 Accounting Fundamentals （1）： Basic Concepts and Terms
Unit 30 Accounting Fundamentals （2）：Accounting Cycle
Unit 31 Analysis of Financial Statements
Unit 32 Time Value of Money, Risk, Return and Valuation
Unit 33 Long-Term Financing
Unit 34 Distributions to Shareholders: Dividends and Repurchases
Unit 35 Working Capital Management
Unit 36 Financial Distress
Unit 37 Mergers and Acquisitions
附錄一 會計與財務常見辭彙
附錄二 行銷與財務常見辭彙
附錄三 供應鏈管理術語
