圖書信息
出版社: 華東師範大學出版社; 第1版 (2008年9月1日)
外文書名: Contemporaty Business English an Integrated Course
平裝: 229頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787561761717
條形碼: 9787561761717
尺寸: 25.6 x 18.6 x 1.8 cm
重量: 454 g
內容簡介
《當代商務英語:綜合教程3(學生用書)》是專門為高職高專商務英語專業學生精心編寫的。由著名英語專家主編，高職高專商務英語教學一線骨幹教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫，由外籍商務英語專家審定把關。特點：起點、難度適當，符合高職學生的實際特點；注重語言基本功，強化聽說讀寫譯技能訓練；富有時代特色，商務與語言有機的銜接；重在培養職業能力，適應商務職場的需要；配有光碟、多媒體課件及網站，方便課餘鞏固。
目錄
Acknowledgement
Bookmap
Unit 1
Text A Spotlight on Copenhagen
Language in Use
Text B Lenovo Steps Out onto Global Stage
Unit 2
Text A A Coke and a Smile Language in Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language in Use
Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box Language in Use
Text B China's Commercial TIES with EU
Unit 5
Text A The Value of Time
Language in Use
Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
Text A Delight
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children, Finding the Middle Ground Between Lonely and Lionized
Language in Use
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B Competitive Strategy and Change Management
Unit 9
Text A Home
Language in Use
Text B Three-point Turn Hyundai in America
Unit 10
Text A My Bank Account
Language in Use
Text B Lessons from the Enron Scandal
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The lnternet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and CONS: Is Franchising Right for You?
Text A Heard on the Street
Language in Use
Unit 13
Text A Heard on the Street
Language in Use
Text B Creating a High Performance Culture - Breathe in and ou
Unit 14
Text A I Know Why the Caged Bird Sing
Language in Use
Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Black Horse
Language in Use
Text B What is "Lean" about Product Development?
Appendix
