混合理論

混合理論

《混合理論》(Hybrid Theory)是林肯公園的首張錄音室專輯,由時代華納旗下的華納唱片公司出版,這是林肯公園在2000年出的第一張專輯,一出就大受歡迎,震動了世界搖滾樂界,到2001年為止就賣出了一千五百萬張,此專輯由Don Gilmore(Pearl Jam、Lit、Eve6)擔綱製作,多首熱門單曲的專輯成為了2001年美國和紐西蘭最暢銷的唱片。值得注意的是,他們的這張專輯中的歌曲歌詞都相當乾淨,沒有任何髒話出現,這與其他的一些新金屬樂隊的歌曲形成了鮮明的對比。

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簡介

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《混合理論》(Hybrid Theory)是林肯公園的首張錄音室專輯,由時代華納旗下的華納唱片公司出版,這是林肯公園在2000年出的第一張專輯,一出就大受歡迎,震動了世界搖滾樂界,到2001年為止就賣出了一千五百萬張,此專輯由Don Gilmore(Pearl Jam、Lit、Eve6)擔綱製作,多首熱門單曲的專輯成為了2001年美國和紐西蘭最暢銷的唱片。值得注意的是,他們的這張專輯中的歌曲歌詞都相當乾淨,沒有任何髒話出現,這與其他的一些新金屬樂隊的歌曲形成了鮮明的對比。此專輯最受歡迎單曲分別有“One Step Closer”、“Points of Authority”及“Crawling”、“Runaway”等勁曲。 主唱在嗓音上有著相當精彩的詮釋,林肯公園深具爆發力的“說”、“唱”、“和聲”,加上多重音樂代表的包裝及出道之初所抱持的搖滾衝勁,皆印證在此張優質專輯中。 而除了音樂方面,專輯當中長著翅膀的士兵塗鴉封面則是由主音MC麥可和DJ喬一起共同製作繪圖。 專輯也獲得2001年全球銷售第二名,而在2002年推出了全球慶功紀念盤(該特別版專輯的封面在原來的“Hybrid Theory”下方多了一行白色的“Special Edition”)。 該專輯銷售量在2007年11月的統計下,全球已熱賣2,000萬張。

專輯曲目

1 Papercut

2 One Step Closer

3 With You

4 Points Of Authority

5 Crawling

6 Runaway

7 By Myself

8 In the End

9 A Place for My Head

10 Forgotten

11 Cure for the Itch

12 Pushing Me Away

(以下為全球慶功紀念盤Special Edition多出的曲目)

13 Papercut (Live)

14 Points Of Authority (Live)

15 A Place For My Head (Live)

16 My December (Bonus)

17 High Voltage (Bonus)

全歌詞

LinkinPark–Papercut

Why does it feel like night today?

Something in here's not right today

Why am I so uptight today?

Paranoia's all I got left

I don't know what stressed me first

Or how the pressure was fed

But I know just what it feels like

To have a voice in the back of my head

It's like a face that I hold inside

A face that awakes when I close my eyes

A face watches every time I lie

A face that laughs every time I fall

(And watches everything)

So I know that when it's time to sink or swim

That the face inside is hearing me

Right beneath my skin

It's like I'm, paranoid looking over my back

It's like a, whirlwind inside of my head

It's like I, can't stop what I'm hearing within

It's like the face inside is right

(Beneath my skin)

I know I've got a face in me

Points out all the mistakes to me

You've got a face on the inside too and

Your paranoia's probably worse

I don't know what set me off first

But I know what I can't stand

Everybody acts like the fact of the matter is

I can't add up to what you can but

Everybody has a face that they hold inside

A face that awakes when they close their eyes

A face watches every time they lie

A face that laughs every time they fall

(And watches everything)

So you know that when it's time to sink or swim

That the face inside is watching you too

Right inside your skin

It's like I'm, paranoid looking over my back

It's like a, whirlwind inside of my head

It's like I, can't stop what I'm hearing within

It's like the face inside is right beneath my skin

It's like I'm, paranoid looking over my back

It's like a, whirlwind inside of my head

It's like I, can't stop what I'm hearing within

It's like the face inside is right

(Beneath my skin)

(The face inside is right beneath my skin)

(The face inside is right beneath my skin)

(The face inside is right beneath my skin)

The sun goes down

I feel the light betray me

The sun goes down

I feel the light betray me

It's like I'm paranoid looking over my back

It's like a whirlwind inside of my head

It's like I can't stop what I'm hearing within

It's like the face inside is right beneath my skin

It's like I'm paranoid looking over my back

It's like a whirlwind inside of my head

It's like I can't stop what I'm hearing within

It's like I can't stop what I'm hearing within

It's like I can't stop what I'm hearing within

It's like the face inside is right

Beneath my skin

Linkin Park - One Step Closer

I cannot take this anymore

Saying everything I've said before

All these words they make no sense

I find bliss in ignorance

Less I hear the less you'll say

You'll find that out anyway

(Just like before)

Everything you say to me

(Takes me one step closer to the edge)

And I'm about to break

I need a little room to breathe

(Cuz I'm one step closer to the edge)

And I’m about to break

I find the answers aren't so clear

Wish I could find a way to disappear

All these thoughts they make no sense

I find bliss in ignorance

Nothing seems to go away

Over and over again

(Just like before)

Everything you say to me

(Takes me one step closer to the edge)

And I'm about to break

I need a little room to breathe

(Cuz I'm one step closer to the edge)

And I’m about to break

Everything you say to me

(Takes me one step closer to the edge)

And I'm about to break

I need a little room to breathe

(Cuz I'm one step closer to the edge)

And I'm about to...break

Shut up when I'm talking to you!

Shut up!

Shut up!

Shut up!

Shut up when I'm talking to you!

Shut up!

Shut up!

Shut up!

Shut....UP!

And I'm about to break

Everything you say to me

(Takes me one step closer to the edge)

And I'm about to break

I need a little room to breathe

(Cuz I'm one step closer to the edge)

And I’m about to break

Everything you say to me

(Takes me one step closer to the edge)

And I'm about to break

I need a little room to breathe

(Cuz I'm one step closer to the edge)

And I'm about to...Break

LinkinPark-WithYou

I woke up in a dream today

To the cold of the static and put my cold feet on the floor

Forgot all about yesterday

Remembering I'm pretending to be where I'm not anymore

A little taste of hypocrisy

And I'm left in the wake of the mistake

Slow to react

Even though you're so close to me

You're still so distant

And I can't bring you back

It's true

The way I feel

Was promised by your face

The sound of your voice painted on my memories

Even if you're not with me

I'm with you

You

Now I see

Keeping everything inside (with you)

You

Now I see

Even when I close my eyes

I hit you and you hit me back

We fall to the floor the rest of the day stands still

Fine line between this and that

When things go wrong I pretend the past isn't real

Now I'm trap in this memory

And I'm left in the wake of the mistake slow to react

Even though you're so close to me

You're still so distant

And I can't bring you back

It's true

The way I feel

Was promised by your face

The sound of your voice painted on my memories

Even if you're not with me

I'm with you

You

Now I see

Keeping everything inside (with you)

You

Now I see

Even when I close my eyes(with you)

You

Now I see

Keeping everything inside (with you)

You

Now I see

Even when I close my eyes(with you)

No. No matter how far we've come

I can't wait to see tomorrow.

No matter how far we've come

I can't wait to see tomorrow.

With you

You

Now I see

Keeping everything inside (with you)

You

Now I see

Even when I close my eyes (with you)

You

Now I see

Keeping everything inside (with you)

You

Now I see

Even when I close my eyes (with you)

Linkin Park - Points of Authority

Forfeit the game

Before somebody else

Takes you out of the frame

And puts your name to shame

Cover up your face

You can't run the race

The pace is too fast

You just won't last

You love the way I look at you

While taking pleasure in the awful things you put me through

You take away if I give in

My life

My pride is broken

You like to think you're never wrong

(You live what you've learned)

You have to act like you're someone

(You live what you've learned)

You want someone to hurt like you

(You live what you've learned)

You want to share what you've been through

(You live what you've learned)

You love the things I say I'll do

The way I'll hurt myself again just to get back at you

You take away when I give in

My life

My pride is broken

You like to think you're never wrong

(You live what you've learned)

You have to act like you're someone

(You live what you've learned)

You want someone to hurt like you

(You live what you've learned)

You want to share what you've been through

(You live what you've learned)

Forfeit the game

Before somebody else

Takes you out of the frame

And puts your name to shame

Cover up your face

You can't run the race

The pace is too fast

You just won't last

Don't Stay

Sometimes I need to remember just to breathe

Sometimes I need you to stay away from me

Sometimes I'm in disbelief I didn't know

Somehow I need you to go

Don't stay

Forget our memories

Forget our possibilities

What you were changing me into

[Just give me myself back and]

Don't stay

Forget our memories

Forget our possibilities

Take all your faithlessness with you

[Just give me myself back and]

Don't stay

Sometimes I feel like I trusted you too well

Sometimes I just feel like screaming at myself

Sometimes I'm in disbelief I didn't know

Somehow I need to be alone

Don't stay

Forget our memories

Forget our possibilities

What you were changing me into

[Just give me myself back and]

Don't stay

Forget our memories

Forget our possibilities

Take all your faithlessness with you

LinkinPark–Crawling

Crawling in my skin

These wounds they will not heal

Fear is how I fall

Confusing what is real

There’s something inside me that pulls beneath the surface

Consuming, confusing

This lack of self-control I fear is never ending

Controlling, I can't seem

To find myself again

My walls are closing in

(Without a sense of confidence I'm convinced that there's just too much pressure to take)

I've felt this way before

So insecure

Crawling in my skin

These wounds they will not heal

Fear is how I fall

Confusing what is real

Discomfort, endlessly has pulled itself upon me

Distracting, reacting

Against my will I stand beside my own reflection

It’s haunting how I can't seem...

To find myself again

My walls are closing in

(Without a sense of confidence I'm convinced that there's just too much pressure to take)

I've felt this way before

So insecure

Crawling in my skin

These wounds they will not heal

Fear is how I fall

Confusing what is real

Crawling in my skin

These wounds they will not heal

Fear is how I fall

Confusing, confusing what is real

There’s something inside me that pulls beneath the surface

Consuming

Confusing what is real

This lack of self-control I fear is never ending

Controlling

Confusing what is real.

LinkinPark–Runaway

Graffiti decorations

Under the sky of dust

A constant wave of tension

On top of broken trust

The lessons that you taught me

I learned were never true

Now I find myself in question

They point the finger at me again

Guilty by association

You point the finger at me again

I wanna run away

Never say goodbye

I wanna know the truth

Instead of wondering why

I wanna know the answers

No more lies

I wanna shut the door

And open up my mind

Paper bags and angry voices

Under a sky of dust

Another wave of tension

Has more than filled me up

All my talk of taking action

These words were never true

Now I find myself in question

They point the finger at me again

Guilty by association

You point the finger at me again

I wanna run away

Never say goodbye

I wanna know the truth

Instead of wondering why

I wanna know the answers

No more lies

I wanna shut the door

And open up my mind

I’m gonna run away, and never say goodbye

Gonna run away gonna run away

Gonna run away gonna run away

I’m gonna run away and never wonder why

Gonna run away gonna run away

Gonna run away gonna run away

I’m gonna run away and open up my mind

Gonna run away gonna run away

Gonna run away gonna run away

Gonna run away gonna run away

Gonna run away gonna run away

I wanna run away

Never say goodbye

I wanna know the truth

Instead of wondering why

I wanna know the answers

No more lies

I wanna shut the door

And open up my mind

I wanna run away and open up my mind I wanna run away and open up my mind

I wanna run away and open up my mind

I wanna run away and open up my mind

LinkinPark-ByMyself

What do I do to ignore them behind me?

Do I follow my instincts blindly?

Do I hide my pride from these bad dreams?

And give in to sad thoughts that are maddening?

Do I sit here and try to stand it?

Or do I try to catch them red-handed?

Do I trust some and get fooled by phoniness

Or do I trust nobody and live in loneliness?

Because I can’t hold on when I’m stretched so thin

I make the right moves but I'm lost within

I put on my daily facade but then

I just end up getting hurt again

By myself (myself)

I ask why, but in my mind I find

I can’t rely on myself (myself)

I ask why, but in my mind I find

I can’t rely on myself

I can’t hold on

To what I want when I’m stretched so thin

It’s all too much to take in

I can’t hold on

To anything watching everything spin

With thoughts of failure sinking in

If I turn my back I’m defenseless

And to go blindly seems senseless

If I hide my pride and let it all go on then they’ll take from me till everything is gone

If I let them go I’ll be outdone

But if I try to catch them I’ll be outrun

If I’m killed by the questions like a cancer

Then I’ll be buried in the silence of the answer

By myself (myself)

I ask why, but in my mind I find

I can’t rely on myself (myself)

I ask why, but in my mind I find

I can’t rely on myself

I can’t hold on

To what I want when I’m stretched so thin

It’s all too much to take in

I can’t hold on

To anything watching everything spin

With thoughts of failure sinking in

How do you think I’ve lost so much?

I’m so afraid I’m out of touch

How do you expect I will know what to do?

When all I know is what you tell me to

Don’t you know

I can’t tell you how to make it go

No matter what I do how hard I try

I can’t seem to convince myself why

I’m stuck on the outside

Don’t you know

I can’t tell you how to make it go

No matter what I do how hard I try

I can’t seem to convince myself why

I’m stuck on the outside

I can’t hold on

To what I want when I’m stretched so thin

It’s all too much to take in

I can’t hold on

To anything watching everything spin

With thoughts of failure sinking in

I can’t hold on

To what I want when I’m stretched so thin

It’s all too much to take in

I can’t hold on

To anything watching everything spin

With thoughts of failure sinking

LinkinPark-IntheEnd

It starts with one thing

I don't know why

It doesn't even matter

How hard you try

Keep that in mind

I designed this rhyme

To explain in due time

All I know

Time is a valuable thing

Watch it fly by

As the pendulum swings

Watch it count down

To the end of the day

The clock ticks life away

It's so unreal

Didn't look out below

Watch the time go

Right out the window

Trying to hold on,

But didn't even know

Wasted it all just

To watch you go

I kept everything inside and

Even though I tried,

It all fell apart

What it meant to me will?

Eventually be a

Memory of a time when

I tried so hard

And got so far

But in the end

It doesn't even matter

I had to fall

To lose it all

But in the end

It doesn't even matter

One thing,

I don't know why

It doesn’t even matter

How hard you try,

Keep that in mind

I designed this rhyme,

To remind myself how

I tried so hard

In spite of the way

You were mocking me

Acting like I was

Part of your property

Remembering all the

Times you fought with me

I'm surprised it got so (far)

Things aren't the way

They were before

You wouldn't even

Recognize me anymore

Not that you

Knew me back then

But it all comes

Back to me (in the end)

You kept everything inside

And even though I tried,

It all fell apart

What it meant to me will?

Eventually be a

Memory of a time when I

I tried so hard

And got so far

But in the end

It doesn't even matter

I had to fall

To lose it all

But in the end

It doesn't even matter

I've put my trust in you

Pushed as far as I can go

For all this

There's only one thing you should know

I've put my trust in you

Pushed as far as I can go

For all this

There's only one thing you should know

I tried so hard. And got so far

But in the end

It doesn't even matter

I had to fall. To lose it all

But in the end

It doesn't even matter

Linkin Park - A Place for My Head

I watch how the

Moon sits in the sky in the dark night

Shining with the light from the sun

The sun doesn't give life to the moon to assuming

The moon's going to owe it one

It makes me think of how you act to me you do

Favors and then rapidly you just

Turn around and start asking me about

Things that you want back from me

I'm sick of the tension sick of the hunger

Sick of you acting like I owe you this

Find another place to feed your greed

While I find a place to rest

I wanna be in another place

I hate when you say you don't understand

(You'll see it's not meant to be)

I wanna be in the energy, not with the enemy

A place for my head

Maybe someday I'll be just like you and

Step on people like you do and run

Away the people I thought I knew

I remember back then who you were

You used to be calm used to be strong

Used to be generous but you should've known that you'd

Wear out your welcome now you see

How quiet it is all alone I'm so

Sick of the tension sick of the hunger

Sick of you acting like I owe you this

Find another place to feed your greed

While I find a place to rest I'm so

Sick of the tension sick of the hunger

Sick of you acting like I owe you this

Find another place to feed your greed

While I find a place to rest

I wanna be in another place

I hate when you say you don't understand

(You'll see it's not meant to be)

I wanna be in the energy, not with the enemy

A place for my head

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

You try to take the best of me

Go away

I wanna be in another place

I hate when you say you don't understand

(You'll see it's not meant to be)

I wanna be in the energy, not with the enemy

A place for my head

Shut up

I am so sick of the tension sick of the hunger

Sick of you acting like I owe you this

Find another place to feed your greed

While I find a place to rest

I am so sick of the tension sick of the hunger

Sick of you acting like I owe you this

Find another place to feed your greed

While I find a place to rest

LinkinPark–Forgotten

From the top to the bottom

Bottom to top I stop

At the core I’ve forgotten

In the middle of my thoughts

Taken far from my safety

The picture is there

The memory won't escape me

But why should I care

From the top to the bottom

Bottom to top I stop

At the core I’ve forgotten

In the middle of my thoughts

Taken far from my safety

The picture is there

The memory won't escape me

But why should I care

There's a place so dark you can't see the end

[Skies cock back] and shock that which can't defend

The rain then sends dripping an acidic question

Forcefully, the power of suggestion

Then with the eyes shut looking through the rust and rot and dust

A small spot of light floods the floor

And pours over the rusted world of pretend

The eyes ease open and it’s dark again

From the top to the bottom

Bottom to top I stop

At the core I’ve forgotten

In the middle of my thoughts

Taken far from my safety

The picture is there

The memory won't escape me

But why should I care

In the memory you'll find me

Eyes burning up

The darkness holding me tightly

Until the sun rises up

Moving all around screaming of the ups and downs

Pollution manifested in perpetual sound

The wheels go round and the sunset creeps behind

Street lamps, chain-link and concrete

A little piece of paper with a picture drawn floats

On down the street till the wind is gone

The memory now is like the picture was then

When the paper's crumpled up it can't be perfect again

From the top to the bottom

Bottom to top I stop

At the core I’ve forgotten

In the middle of my thoughts

Taken far from my safety

The picture is there

The memory won't escape me

But why should I care

From the top to the bottom

Bottom to top I stop

At the core I’ve forgotten

In the middle of my thoughts

Taken far from my safety

The picture is there

The memory won't escape me

But why should I care

In the memory you'll find me

Eyes burning up

The darkness holding me tightly

Until the sun rises up

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

Now you got me caught in the act

You bring the thought back

I'm telling you that

I see right through you

In the memory you'll find me

Eyes burning up

The darkness holding me tightly

Until the sun rises up

In the memory you'll find me

Eyes burning up

The darkness holding me tightly

Until the sun rises up

Linkin Park - Cure for the Itch

Folks, we have a very special guest for you tonight.

I'd like to introduce

Mr. Hahn!

Let's hear it for the great Mr. Hahn!

And now for a lesson in rhythm management.

Let's begin...

Alright now, wasn't that fun?

Let's try something else.

Linkin Park - Pushing Me Away

I've lied to you

The same way that I always do

This is the last smile

That I'll fake for the sake of being with you

(Everything falls apart

Even the people who never frown

Eventually break down)

The sacrifice of hiding in a lie

(Everything has to end

You'll soon find we're out of time

To watch it all unwind)

The sacrifice is never knowing

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

I've tried like you

To do everything you wanted too

This is the last time

I'll take the blame for the sake of being with you

(Everything falls apart

Even the people who never frown

Eventually break down)

The sacrifice of hiding in a lie

(Everything has to end

You'll soon find we're out of time

To watch it all unwind)

The sacrifice is never knowing

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

(We're all out of time

This is how we find how it all unwinds)

The sacrifice of hiding in a lie

(We're all out of time

This is how we find how it all unwinds)

The sacrifice is never knowing

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

Why I never walked away

Why I played myself this way

Now I see your testing me pushes me away

Pushes me away

內容介紹

混合理論混合理論

《混合理論:忘掉定位 開始混合》簡介:當尼葛洛龐帝認為未來是數位化世界時,沒人相信,但後來大家都信了,因為預言已成為現實;當比爾·蓋茨認為電腦會成為我們生活必需品時,也沒人相信,但現實還是來了;當馬雲說電子商務將會風扉全世界,甚至有人說他是瘋子,如今,這些正在成為現實……

今天,當資深行銷顧問石章強和資深戰略家林翰合著的《混合理論》指出,混合社會來了,忘掉定位,開始混合吧!

也會有人不信,但沒有關係,現實未來會證明這一切。

在軍事上,美國《國家防務戰略報告》首次提出“混合戰爭”概念;

在生活中,消費方式無處不混合;

在企業領域,混合正在創造新的經濟奇蹟!

……

譚木匠、文峰、上島、橫店、肯德基、騰訊、趙本山、張藝謀、騰訊、360防毒等等,不一而足。

更有最近火得一塌糊塗的凡客誠品……

如此混合,如此力量,不一而足。

實踐是最好的老師,混合正在不斷的實踐中向我們走來。

的確如此,在諸多的無意識和無為的商業混合的諮詢服務和實踐運營中,我們不得不承認,混合開始成為一種誰也逃離不了的趨勢,甚至在不久的將來會成為一種主流。

正所謂,混合贏未來。

存在的即是合理的。

你現在還能說凡客誠品是賣襯衣的嗎?

你能說平安還是保險公司嗎?

你能說清楚騰訊定位於什麼?

……

理論有時候是灰色的,而實踐則是最鮮活的。

忘掉定位,開始混合吧。

目錄

推薦序 走進混合時代

自序 混合模式來了

一、混合理論:令人茅塞頓開的商業新價值

為什麼空姐不漂亮了?

《非常靜距離》——李靜的混合電視購物模式

譚木匠的梳子

忘掉定位,走向混合

解析混合理論

二、混合魔方:贏利倍增的新手段,不是時髦,而是必然

為什麼姚明在NBA一直備受爭議?

綠山咖啡的K杯模式

橫店的商機

聚成的培訓

文峰的贏利魔方

贏利的點線面體設計

三、混合效應:效率最大化、剩餘價值最大化,儘可能多元化

肯德基賣起了豆漿、油條,還是洋快餐嗎?

美國送餐網站GrubHub

小區洗車店的生意經

到到網:酒店點評衍生出媒體生意

噹噹網賣書,凡客誠品賣什麼?

用混合法創新目標人群的分類

四、混合競爭:企業長壽的戰略邏輯

騰訊憑什麼一統網路江湖?

奧飛動漫的產業鏈

台灣誠品書店:“賣書22年,虧損了15年”

單項冠軍的邊緣危機和常青邏輯

美的能超越海爾嗎?

從支點到平台的競爭法則

五、混合消費:當摩天輪加入迪斯尼

花鳥市場咋變成了停車場?

手機變成了什麼?

上島的大咖啡混合模式

資料庫式生活方式行銷

無界即有界的消費再造

六、混合模式:商業新帝國由此誕生

趙本山是笑星還是企業家?

導演北京奧運會開幕式的張藝謀

釋永信的少林商業帝國

德隆倒了,復星為什麼還活得好好的?

成為混合商業新帝國是有條件的

七、混合創新:新產品的最佳創造路徑

創新:從消費者洞察開始

iPhone為什麼人們會排隊購買?

娃哈哈是如何打造現金牛新產品的?

友邦集成“熱產品”

讓新產品熱起來

八、混合法則:忘掉定位,一切為了消費者

創新混合模式

設計黏性效應

打造平台效益

後記 混合贏未來

主要參考文獻

作者介紹

林翰 :上海市科技創業導師,資深行銷專家,ECOH生態家創始人兼CEO、通路快鍵招商外包平台創始人兼CEO。在他的領導下,兩大全球首創的創新型經濟公司快速發展,成為兩大不同類型市場的領先企業。《混合理論》源於其多年來對市場的洞察和親身的創業體驗,是新經濟環境下企業快速做大、價值倍增的解決之道。

資深行銷顧問、上海錦坤文化傳播有限公司董事總經理;兼任國務院發展研究中心、中國品牌研究院等研究員;品牌中國產業聯盟銷售與市場雜誌社、商界雜誌社等專家委員;聯想、萬科、友邦、雙鹿等知名企業長年行銷顧問;2006年中國行銷標桿人物、2007年中國管理諮詢行業十佳諮詢師、2008年中國最佳品牌服務和傳播機構顧問;數十年行銷、管理及諮詢經歷,專注於體系化品牌軟傳播和戰略性行銷諮詢,先後首創“對標戰略”、“第一品牌法則”、“熱產品理論”、“軟傳播體系”、“多快好省分銷模式”等,為上百家知名企業、政府和組織提供了相關服務。

編輯推薦

新公司如何儘快實現贏利?如何後來居上?如何成為快公司?如何讓經營效率最佳化?如何持續保持領先地位?

企業的根本,就是解決最末端銷售渠道每天營業額多少的問題。

《混合理論》是資深行銷顧問石章強和資深戰略家林翰把創立企業和服務企業過程中的思想、經驗妙手炮製的一個錦囊。可能這個錦囊稱不上是包治百病,但是他們精心挑選的幾十個案例,從不同的角度講解企業的“混合”道法術,猶如他山之石,能夠在思路上給予讀者或多或少的啟迪與借鑑。

混合是當今商業環境下的取勝之道、競爭之法、生存之路和發展之魂。如果你還在為改善經營狀況而苦惱,我建議你讀一讀《混合理論》。

沈南鵬

先以單一產品建立起單一渠道平台,然後擴充到多產品,再以多產品復蓋多渠道,形成產品和渠道的混合混業混融平台模式,這就是典型的混合商業模型。

陳年

在商業模式混雜的時代,《混合理論》也許會為你打開商業思路。

劉松琳

企業的生存需要銷量的保證,企業的發展離不開商業模式的創新。混合模式是當下企業發展的最具競爭力的商業模式之一。

秦朔

混合模式是當下企業投資者比較認可的企業商業模式之一。

南立新

如果說網路經濟初級階段的競爭力在於產品戰略、中級階段的競爭力在於品牌戰略,那么高級階段的競爭力則在於模式戰略和平台戰略,而模式和平台的核心靈魂則是混合。

王昕

定位定天下,混合贏未來。

王煒

專業化沒有錯,錯在沒有有效的定位;多元化也沒有錯,錯在沒有有效的混合。

滕斌聖

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