簡介
《混合理論》(Hybrid Theory)是林肯公園的首張錄音室專輯,由時代華納旗下的華納唱片公司出版,這是林肯公園在2000年出的第一張專輯,一出就大受歡迎,震動了世界搖滾樂界,到2001年為止就賣出了一千五百萬張,此專輯由Don Gilmore(Pearl Jam、Lit、Eve6)擔綱製作,多首熱門單曲的專輯成為了2001年美國和紐西蘭最暢銷的唱片。值得注意的是,他們的這張專輯中的歌曲歌詞都相當乾淨,沒有任何髒話出現,這與其他的一些新金屬樂隊的歌曲形成了鮮明的對比。此專輯最受歡迎單曲分別有“One Step Closer”、“Points of Authority”及“Crawling”、“Runaway”等勁曲。 主唱在嗓音上有著相當精彩的詮釋,林肯公園深具爆發力的“說”、“唱”、“和聲”,加上多重音樂代表的包裝及出道之初所抱持的搖滾衝勁,皆印證在此張優質專輯中。 而除了音樂方面,專輯當中長著翅膀的士兵塗鴉封面則是由主音MC麥可和DJ喬一起共同製作繪圖。 專輯也獲得2001年全球銷售第二名,而在2002年推出了全球慶功紀念盤(該特別版專輯的封面在原來的“Hybrid Theory”下方多了一行白色的“Special Edition”)。 該專輯銷售量在2007年11月的統計下,全球已熱賣2,000萬張。
專輯曲目
1 Papercut
2 One Step Closer
3 With You
4 Points Of Authority
5 Crawling
6 Runaway
7 By Myself
8 In the End
9 A Place for My Head
10 Forgotten
11 Cure for the Itch
12 Pushing Me Away
(以下為全球慶功紀念盤Special Edition多出的曲目)
13 Papercut (Live)
14 Points Of Authority (Live)
15 A Place For My Head (Live)
16 My December (Bonus)
17 High Voltage (Bonus)
全歌詞
LinkinPark–Papercut
Why does it feel like night today?
Something in here's not right today
Why am I so uptight today?
Paranoia's all I got left
I don't know what stressed me first
Or how the pressure was fed
But I know just what it feels like
To have a voice in the back of my head
It's like a face that I hold inside
A face that awakes when I close my eyes
A face watches every time I lie
A face that laughs every time I fall
(And watches everything)
So I know that when it's time to sink or swim
That the face inside is hearing me
Right beneath my skin
It's like I'm, paranoid looking over my back
It's like a, whirlwind inside of my head
It's like I, can't stop what I'm hearing within
It's like the face inside is right
(Beneath my skin)
I know I've got a face in me
Points out all the mistakes to me
You've got a face on the inside too and
Your paranoia's probably worse
I don't know what set me off first
But I know what I can't stand
Everybody acts like the fact of the matter is
I can't add up to what you can but
Everybody has a face that they hold inside
A face that awakes when they close their eyes
A face watches every time they lie
A face that laughs every time they fall
(And watches everything)
So you know that when it's time to sink or swim
That the face inside is watching you too
Right inside your skin
It's like I'm, paranoid looking over my back
It's like a, whirlwind inside of my head
It's like I, can't stop what I'm hearing within
It's like the face inside is right beneath my skin
It's like I'm, paranoid looking over my back
It's like a, whirlwind inside of my head
It's like I, can't stop what I'm hearing within
It's like the face inside is right
(Beneath my skin)
(The face inside is right beneath my skin)
(The face inside is right beneath my skin)
(The face inside is right beneath my skin)
The sun goes down
I feel the light betray me
The sun goes down
I feel the light betray me
It's like I'm paranoid looking over my back
It's like a whirlwind inside of my head
It's like I can't stop what I'm hearing within
It's like the face inside is right beneath my skin
It's like I'm paranoid looking over my back
It's like a whirlwind inside of my head
It's like I can't stop what I'm hearing within
It's like I can't stop what I'm hearing within
It's like I can't stop what I'm hearing within
It's like the face inside is right
Beneath my skin
Linkin Park - One Step Closer
I cannot take this anymore
Saying everything I've said before
All these words they make no sense
I find bliss in ignorance
Less I hear the less you'll say
You'll find that out anyway
(Just like before)
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
I find the answers aren't so clear
Wish I could find a way to disappear
All these thoughts they make no sense
I find bliss in ignorance
Nothing seems to go away
Over and over again
(Just like before)
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I'm about to...break
Shut up when I'm talking to you!
Shut up!
Shut up!
Shut up!
Shut up when I'm talking to you!
Shut up!
Shut up!
Shut up!
Shut....UP!
And I'm about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I'm about to...Break
LinkinPark-WithYou
I woke up in a dream today
To the cold of the static and put my cold feet on the floor
Forgot all about yesterday
Remembering I'm pretending to be where I'm not anymore
A little taste of hypocrisy
And I'm left in the wake of the mistake
Slow to react
Even though you're so close to me
You're still so distant
And I can't bring you back
It's true
The way I feel
Was promised by your face
The sound of your voice painted on my memories
Even if you're not with me
I'm with you
You
Now I see
Keeping everything inside (with you)
You
Now I see
Even when I close my eyes
I hit you and you hit me back
We fall to the floor the rest of the day stands still
Fine line between this and that
When things go wrong I pretend the past isn't real
Now I'm trap in this memory
And I'm left in the wake of the mistake slow to react
Even though you're so close to me
You're still so distant
And I can't bring you back
It's true
The way I feel
Was promised by your face
The sound of your voice painted on my memories
Even if you're not with me
I'm with you
You
Now I see
Keeping everything inside (with you)
You
Now I see
Even when I close my eyes(with you)
You
Now I see
Keeping everything inside (with you)
You
Now I see
Even when I close my eyes(with you)
No. No matter how far we've come
I can't wait to see tomorrow.
No matter how far we've come
I can't wait to see tomorrow.
With you
You
Now I see
Keeping everything inside (with you)
You
Now I see
Even when I close my eyes (with you)
You
Now I see
Keeping everything inside (with you)
You
Now I see
Even when I close my eyes (with you)
Linkin Park - Points of Authority
Forfeit the game
Before somebody else
Takes you out of the frame
And puts your name to shame
Cover up your face
You can't run the race
The pace is too fast
You just won't last
You love the way I look at you
While taking pleasure in the awful things you put me through
You take away if I give in
My life
My pride is broken
You like to think you're never wrong
(You live what you've learned)
You have to act like you're someone
(You live what you've learned)
You want someone to hurt like you
(You live what you've learned)
You want to share what you've been through
(You live what you've learned)
You love the things I say I'll do
The way I'll hurt myself again just to get back at you
You take away when I give in
My life
My pride is broken
You like to think you're never wrong
(You live what you've learned)
You have to act like you're someone
(You live what you've learned)
You want someone to hurt like you
(You live what you've learned)
You want to share what you've been through
(You live what you've learned)
Forfeit the game
Before somebody else
Takes you out of the frame
And puts your name to shame
Cover up your face
You can't run the race
The pace is too fast
You just won't last
Don't Stay
Sometimes I need to remember just to breathe
Sometimes I need you to stay away from me
Sometimes I'm in disbelief I didn't know
Somehow I need you to go
Don't stay
Forget our memories
Forget our possibilities
What you were changing me into
[Just give me myself back and]
Don't stay
Forget our memories
Forget our possibilities
Take all your faithlessness with you
[Just give me myself back and]
Don't stay
Sometimes I feel like I trusted you too well
Sometimes I just feel like screaming at myself
Sometimes I'm in disbelief I didn't know
Somehow I need to be alone
Don't stay
Forget our memories
Forget our possibilities
What you were changing me into
[Just give me myself back and]
Don't stay
Forget our memories
Forget our possibilities
Take all your faithlessness with you
LinkinPark–Crawling
Crawling in my skin
These wounds they will not heal
Fear is how I fall
Confusing what is real
There’s something inside me that pulls beneath the surface
Consuming, confusing
This lack of self-control I fear is never ending
Controlling, I can't seem
To find myself again
My walls are closing in
(Without a sense of confidence I'm convinced that there's just too much pressure to take)
I've felt this way before
So insecure
Crawling in my skin
These wounds they will not heal
Fear is how I fall
Confusing what is real
Discomfort, endlessly has pulled itself upon me
Distracting, reacting
Against my will I stand beside my own reflection
It’s haunting how I can't seem...
To find myself again
My walls are closing in
(Without a sense of confidence I'm convinced that there's just too much pressure to take)
I've felt this way before
So insecure
Crawling in my skin
These wounds they will not heal
Fear is how I fall
Confusing what is real
Crawling in my skin
These wounds they will not heal
Fear is how I fall
Confusing, confusing what is real
There’s something inside me that pulls beneath the surface
Consuming
Confusing what is real
This lack of self-control I fear is never ending
Controlling
Confusing what is real.
LinkinPark–Runaway
Graffiti decorations
Under the sky of dust
A constant wave of tension
On top of broken trust
The lessons that you taught me
I learned were never true
Now I find myself in question
They point the finger at me again
Guilty by association
You point the finger at me again
I wanna run away
Never say goodbye
I wanna know the truth
Instead of wondering why
I wanna know the answers
No more lies
I wanna shut the door
And open up my mind
Paper bags and angry voices
Under a sky of dust
Another wave of tension
Has more than filled me up
All my talk of taking action
These words were never true
Now I find myself in question
They point the finger at me again
Guilty by association
You point the finger at me again
I wanna run away
Never say goodbye
I wanna know the truth
Instead of wondering why
I wanna know the answers
No more lies
I wanna shut the door
And open up my mind
I’m gonna run away, and never say goodbye
Gonna run away gonna run away
Gonna run away gonna run away
I’m gonna run away and never wonder why
Gonna run away gonna run away
Gonna run away gonna run away
I’m gonna run away and open up my mind
Gonna run away gonna run away
Gonna run away gonna run away
Gonna run away gonna run away
Gonna run away gonna run away
I wanna run away
Never say goodbye
I wanna know the truth
Instead of wondering why
I wanna know the answers
No more lies
I wanna shut the door
And open up my mind
I wanna run away and open up my mind I wanna run away and open up my mind
I wanna run away and open up my mind
I wanna run away and open up my mind
LinkinPark-ByMyself
What do I do to ignore them behind me?
Do I follow my instincts blindly?
Do I hide my pride from these bad dreams?
And give in to sad thoughts that are maddening?
Do I sit here and try to stand it?
Or do I try to catch them red-handed?
Do I trust some and get fooled by phoniness
Or do I trust nobody and live in loneliness?
Because I can’t hold on when I’m stretched so thin
I make the right moves but I'm lost within
I put on my daily facade but then
I just end up getting hurt again
By myself (myself)
I ask why, but in my mind I find
I can’t rely on myself (myself)
I ask why, but in my mind I find
I can’t rely on myself
I can’t hold on
To what I want when I’m stretched so thin
It’s all too much to take in
I can’t hold on
To anything watching everything spin
With thoughts of failure sinking in
If I turn my back I’m defenseless
And to go blindly seems senseless
If I hide my pride and let it all go on then they’ll take from me till everything is gone
If I let them go I’ll be outdone
But if I try to catch them I’ll be outrun
If I’m killed by the questions like a cancer
Then I’ll be buried in the silence of the answer
By myself (myself)
I ask why, but in my mind I find
I can’t rely on myself (myself)
I ask why, but in my mind I find
I can’t rely on myself
I can’t hold on
To what I want when I’m stretched so thin
It’s all too much to take in
I can’t hold on
To anything watching everything spin
With thoughts of failure sinking in
How do you think I’ve lost so much?
I’m so afraid I’m out of touch
How do you expect I will know what to do?
When all I know is what you tell me to
Don’t you know
I can’t tell you how to make it go
No matter what I do how hard I try
I can’t seem to convince myself why
I’m stuck on the outside
Don’t you know
I can’t tell you how to make it go
No matter what I do how hard I try
I can’t seem to convince myself why
I’m stuck on the outside
I can’t hold on
To what I want when I’m stretched so thin
It’s all too much to take in
I can’t hold on
To anything watching everything spin
With thoughts of failure sinking in
I can’t hold on
To what I want when I’m stretched so thin
It’s all too much to take in
I can’t hold on
To anything watching everything spin
With thoughts of failure sinking
LinkinPark-IntheEnd
It starts with one thing
I don't know why
It doesn't even matter
How hard you try
Keep that in mind
I designed this rhyme
To explain in due time
All I know
Time is a valuable thing
Watch it fly by
As the pendulum swings
Watch it count down
To the end of the day
The clock ticks life away
It's so unreal
Didn't look out below
Watch the time go
Right out the window
Trying to hold on,
But didn't even know
Wasted it all just
To watch you go
I kept everything inside and
Even though I tried,
It all fell apart
What it meant to me will?
Eventually be a
Memory of a time when
I tried so hard
And got so far
But in the end
It doesn't even matter
I had to fall
To lose it all
But in the end
It doesn't even matter
One thing,
I don't know why
It doesn’t even matter
How hard you try,
Keep that in mind
I designed this rhyme,
To remind myself how
I tried so hard
In spite of the way
You were mocking me
Acting like I was
Part of your property
Remembering all the
Times you fought with me
I'm surprised it got so (far)
Things aren't the way
They were before
You wouldn't even
Recognize me anymore
Not that you
Knew me back then
But it all comes
Back to me (in the end)
You kept everything inside
And even though I tried,
It all fell apart
What it meant to me will?
Eventually be a
Memory of a time when I
I tried so hard
And got so far
But in the end
It doesn't even matter
I had to fall
To lose it all
But in the end
It doesn't even matter
I've put my trust in you
Pushed as far as I can go
For all this
There's only one thing you should know
I've put my trust in you
Pushed as far as I can go
For all this
There's only one thing you should know
I tried so hard. And got so far
But in the end
It doesn't even matter
I had to fall. To lose it all
But in the end
It doesn't even matter
Linkin Park - A Place for My Head
I watch how the
Moon sits in the sky in the dark night
Shining with the light from the sun
The sun doesn't give life to the moon to assuming
The moon's going to owe it one
It makes me think of how you act to me you do
Favors and then rapidly you just
Turn around and start asking me about
Things that you want back from me
I'm sick of the tension sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest
I wanna be in another place
I hate when you say you don't understand
(You'll see it's not meant to be)
I wanna be in the energy, not with the enemy
A place for my head
Maybe someday I'll be just like you and
Step on people like you do and run
Away the people I thought I knew
I remember back then who you were
You used to be calm used to be strong
Used to be generous but you should've known that you'd
Wear out your welcome now you see
How quiet it is all alone I'm so
Sick of the tension sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest I'm so
Sick of the tension sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest
I wanna be in another place
I hate when you say you don't understand
(You'll see it's not meant to be)
I wanna be in the energy, not with the enemy
A place for my head
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
You try to take the best of me
Go away
I wanna be in another place
I hate when you say you don't understand
(You'll see it's not meant to be)
I wanna be in the energy, not with the enemy
A place for my head
Shut up
I am so sick of the tension sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest
I am so sick of the tension sick of the hunger
Sick of you acting like I owe you this
Find another place to feed your greed
While I find a place to rest
LinkinPark–Forgotten
From the top to the bottom
Bottom to top I stop
At the core I’ve forgotten
In the middle of my thoughts
Taken far from my safety
The picture is there
The memory won't escape me
But why should I care
From the top to the bottom
Bottom to top I stop
At the core I’ve forgotten
In the middle of my thoughts
Taken far from my safety
The picture is there
The memory won't escape me
But why should I care
There's a place so dark you can't see the end
[Skies cock back] and shock that which can't defend
The rain then sends dripping an acidic question
Forcefully, the power of suggestion
Then with the eyes shut looking through the rust and rot and dust
A small spot of light floods the floor
And pours over the rusted world of pretend
The eyes ease open and it’s dark again
From the top to the bottom
Bottom to top I stop
At the core I’ve forgotten
In the middle of my thoughts
Taken far from my safety
The picture is there
The memory won't escape me
But why should I care
In the memory you'll find me
Eyes burning up
The darkness holding me tightly
Until the sun rises up
Moving all around screaming of the ups and downs
Pollution manifested in perpetual sound
The wheels go round and the sunset creeps behind
Street lamps, chain-link and concrete
A little piece of paper with a picture drawn floats
On down the street till the wind is gone
The memory now is like the picture was then
When the paper's crumpled up it can't be perfect again
From the top to the bottom
Bottom to top I stop
At the core I’ve forgotten
In the middle of my thoughts
Taken far from my safety
The picture is there
The memory won't escape me
But why should I care
From the top to the bottom
Bottom to top I stop
At the core I’ve forgotten
In the middle of my thoughts
Taken far from my safety
The picture is there
The memory won't escape me
But why should I care
In the memory you'll find me
Eyes burning up
The darkness holding me tightly
Until the sun rises up
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
Now you got me caught in the act
You bring the thought back
I'm telling you that
I see right through you
In the memory you'll find me
Eyes burning up
The darkness holding me tightly
Until the sun rises up
In the memory you'll find me
Eyes burning up
The darkness holding me tightly
Until the sun rises up
Linkin Park - Cure for the Itch
Folks, we have a very special guest for you tonight.
I'd like to introduce
Mr. Hahn!
Let's hear it for the great Mr. Hahn!
And now for a lesson in rhythm management.
Let's begin...
Alright now, wasn't that fun?
Let's try something else.
Linkin Park - Pushing Me Away
I've lied to you
The same way that I always do
This is the last smile
That I'll fake for the sake of being with you
(Everything falls apart
Even the people who never frown
Eventually break down)
The sacrifice of hiding in a lie
(Everything has to end
You'll soon find we're out of time
To watch it all unwind)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
I've tried like you
To do everything you wanted too
This is the last time
I'll take the blame for the sake of being with you
(Everything falls apart
Even the people who never frown
Eventually break down)
The sacrifice of hiding in a lie
(Everything has to end
You'll soon find we're out of time
To watch it all unwind)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
(We're all out of time
This is how we find how it all unwinds)
The sacrifice of hiding in a lie
(We're all out of time
This is how we find how it all unwinds)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Pushes me away
內容介紹
《混合理論:忘掉定位 開始混合》簡介:當尼葛洛龐帝認為未來是數位化世界時,沒人相信,但後來大家都信了,因為預言已成為現實;當比爾·蓋茨認為電腦會成為我們生活必需品時,也沒人相信,但現實還是來了;當馬雲說電子商務將會風扉全世界,甚至有人說他是瘋子,如今,這些正在成為現實……
今天,當資深行銷顧問石章強和資深戰略家林翰合著的《混合理論》指出,混合社會來了,忘掉定位,開始混合吧!
也會有人不信,但沒有關係,現實未來會證明這一切。
在軍事上,美國《國家防務戰略報告》首次提出“混合戰爭”概念;
在生活中,消費方式無處不混合;
在企業領域,混合正在創造新的經濟奇蹟!
……
譚木匠、文峰、上島、橫店、肯德基、騰訊、趙本山、張藝謀、騰訊、360防毒等等,不一而足。
更有最近火得一塌糊塗的凡客誠品……
如此混合,如此力量,不一而足。
實踐是最好的老師,混合正在不斷的實踐中向我們走來。
的確如此,在諸多的無意識和無為的商業混合的諮詢服務和實踐運營中,我們不得不承認,混合開始成為一種誰也逃離不了的趨勢,甚至在不久的將來會成為一種主流。
正所謂,混合贏未來。
存在的即是合理的。
你現在還能說凡客誠品是賣襯衣的嗎?
你能說平安還是保險公司嗎?
你能說清楚騰訊定位於什麼?
……
理論有時候是灰色的,而實踐則是最鮮活的。
忘掉定位,開始混合吧。
目錄
推薦序 走進混合時代
自序 混合模式來了
一、混合理論:令人茅塞頓開的商業新價值
為什麼空姐不漂亮了?
《非常靜距離》——李靜的混合電視購物模式
譚木匠的梳子
忘掉定位,走向混合
解析混合理論
二、混合魔方:贏利倍增的新手段,不是時髦,而是必然
為什麼姚明在NBA一直備受爭議?
綠山咖啡的K杯模式
橫店的商機
聚成的培訓
文峰的贏利魔方
贏利的點線面體設計
三、混合效應:效率最大化、剩餘價值最大化,儘可能多元化
肯德基賣起了豆漿、油條,還是洋快餐嗎?
美國送餐網站GrubHub
小區洗車店的生意經
到到網:酒店點評衍生出媒體生意
噹噹網賣書,凡客誠品賣什麼?
用混合法創新目標人群的分類
四、混合競爭:企業長壽的戰略邏輯
騰訊憑什麼一統網路江湖?
奧飛動漫的產業鏈
台灣誠品書店:“賣書22年,虧損了15年”
單項冠軍的邊緣危機和常青邏輯
美的能超越海爾嗎?
從支點到平台的競爭法則
五、混合消費:當摩天輪加入迪斯尼
花鳥市場咋變成了停車場?
手機變成了什麼?
上島的大咖啡混合模式
資料庫式生活方式行銷
無界即有界的消費再造
六、混合模式:商業新帝國由此誕生
趙本山是笑星還是企業家?
導演北京奧運會開幕式的張藝謀
釋永信的少林商業帝國
德隆倒了,復星為什麼還活得好好的?
成為混合商業新帝國是有條件的
七、混合創新:新產品的最佳創造路徑
創新:從消費者洞察開始
iPhone為什麼人們會排隊購買?
娃哈哈是如何打造現金牛新產品的?
友邦集成“熱產品”
讓新產品熱起來
八、混合法則:忘掉定位,一切為了消費者
創新混合模式
設計黏性效應
打造平台效益
後記 混合贏未來
主要參考文獻
作者介紹
林翰 :上海市科技創業導師,資深行銷專家,ECOH生態家創始人兼CEO、通路快鍵招商外包平台創始人兼CEO。在他的領導下,兩大全球首創的創新型經濟公司快速發展,成為兩大不同類型市場的領先企業。《混合理論》源於其多年來對市場的洞察和親身的創業體驗,是新經濟環境下企業快速做大、價值倍增的解決之道。
資深行銷顧問、上海錦坤文化傳播有限公司董事總經理;兼任國務院發展研究中心、中國品牌研究院等研究員;品牌中國產業聯盟銷售與市場雜誌社、商界雜誌社等專家委員;聯想、萬科、友邦、雙鹿等知名企業長年行銷顧問;2006年中國行銷標桿人物、2007年中國管理諮詢行業十佳諮詢師、2008年中國最佳品牌服務和傳播機構顧問;數十年行銷、管理及諮詢經歷,專注於體系化品牌軟傳播和戰略性行銷諮詢,先後首創“對標戰略”、“第一品牌法則”、“熱產品理論”、“軟傳播體系”、“多快好省分銷模式”等,為上百家知名企業、政府和組織提供了相關服務。
編輯推薦
新公司如何儘快實現贏利?如何後來居上?如何成為快公司?如何讓經營效率最佳化?如何持續保持領先地位?
企業的根本,就是解決最末端銷售渠道每天營業額多少的問題。
《混合理論》是資深行銷顧問石章強和資深戰略家林翰把創立企業和服務企業過程中的思想、經驗妙手炮製的一個錦囊。可能這個錦囊稱不上是包治百病,但是他們精心挑選的幾十個案例,從不同的角度講解企業的“混合”道法術,猶如他山之石,能夠在思路上給予讀者或多或少的啟迪與借鑑。
混合是當今商業環境下的取勝之道、競爭之法、生存之路和發展之魂。如果你還在為改善經營狀況而苦惱,我建議你讀一讀《混合理論》。
沈南鵬
先以單一產品建立起單一渠道平台,然後擴充到多產品,再以多產品復蓋多渠道,形成產品和渠道的混合混業混融平台模式,這就是典型的混合商業模型。
陳年
在商業模式混雜的時代,《混合理論》也許會為你打開商業思路。
劉松琳
企業的生存需要銷量的保證,企業的發展離不開商業模式的創新。混合模式是當下企業發展的最具競爭力的商業模式之一。
秦朔
混合模式是當下企業投資者比較認可的企業商業模式之一。
南立新
如果說網路經濟初級階段的競爭力在於產品戰略、中級階段的競爭力在於品牌戰略,那么高級階段的競爭力則在於模式戰略和平台戰略,而模式和平台的核心靈魂則是混合。
王昕
定位定天下,混合贏未來。
王煒
專業化沒有錯,錯在沒有有效的定位;多元化也沒有錯,錯在沒有有效的混合。
滕斌聖