內容簡介
經典戰略管理教材Exploring Strategy自出版以來，一直在歐洲排名，累計銷量已超過90萬冊。《清華管理學系列英文版教材：戰略管理基礎（第2版）》是同作者將其精煉而成，保留了精華，同時篇幅適中，更加實用。《清華管理學系列英文版教材：戰略管理基礎（第2版）》集中介紹了關於戰略的基本概念和技術，提供了來自各行業的國際化組織的戰略案例，並囊括了許多當代重要戰略議題，如國際化、公司治理、創新和併購等。
《清華管理學系列英文版教材：戰略管理基礎（第2版）》將理論與實踐完美地融合在一起，可讀性強，可供相專業學生用做戰略管理教材，也可供企業管理人員參考。
作者簡介
格里·詹森（Gerry Johnson），英國Lancaster大學管理學院戰略管理學終身教授，曾執教於Strathclyde商學院、Cranfield管理學院和Manchester商學院。他著有多本論述戰略管理的圖書，在全球領先的管理研究雜誌上發表過大量論文，還擔任Academy of Management Journal, Strategic Management Journal和Journal of Management Studies的編委。
理察·惠廷頓（Richard Whittington），英國牛津大學賽德（Said）商學院戰略管理教授和新學院（ New College）研究員。他還擔任多份學術雜誌的編委，目前專注於研究戰略實踐和國際管理。
凱萬·斯科爾斯（Kevan Scholes），英國Sheffield商學院客座教授和前任院長。
圖書目錄
第1章戰略概述1
第2章環境19
第3章戰略能力49
第4章戰略目標77
第5章業務戰略109
第6章公司戰略與多元化133
第7章國際戰略159
第8章創新戰略185
第9章兼併、收購與聯盟207
第10章戰略實施231
附錄對戰略進行評價261
術語表266
人名、組織名索引271
主題索引274
CONTENTS
AboutFundamentalsofstrategyxiii
acxlll
GettinqthemostfromFundamentalsofStrateqyxv
.themostfromFundamentalsofStrategyxv
Guidedtourxviii
1INTRODUCINGSTRATEGY1
1.1Introduction2
1.2Whatisstrateay?2
.y?2
1.2.1Defininastrateqy2
dstrategy2
1.2.2Levetsofstrateay6
by6
1.2.3Strateqystatements7
bystatements7
1.3TheEXDloFinqStrateqVMode[9
ploFingStrategyMode[9
1.3.1StrateaicDosition11
sicposition11
1.3.2Strateaicchoices12
sicchoices12
1.3.3Strateayinaction13
byinaction13
1.4StrateaydevetoDmentDrocesses13
bydevelopmentprocesses13
SummarV14
y14
RecommendedkeVreadinqs15
ygo15
References15
Caseexampte:Gtastonbury--fFomhi'PPyweekendto
internationatfestival16
2THEENVIRONHENT19
2.1Introduction20
2.2Themacro-environment21
rsn
2.2.1ThePESTELframework21
acacacac.Il..acac
2.2.2Buitdinascenarios23
docenarlos23
2.3Industriesandsectors25
acaam
2.3.1Competitiveforces--thefiveforcesframework25
petitiveforces--thefiveforcesframework25
acrsac=II.r.I...aam
2.3.2ThedVnamicsofindustrVstructure31
YIlamicsofindustrystructure31
2.4Competitorsandmarkets35
acl'C.'.ac
2.4.1StrateqicqrouDs36
diegroups36
acIrsL,l..acO
2.4.2Marketseqments38
.ments38
nIacacI
2.4.3Bineoceanthinkinq40
dFO
2.5opportunitiesandthreats41
Summary42
y42
Videocase43
Recommendedkeyreadinqs43
Yreadings43
References43
Caseexampte:GlobalforcesandtheWesternEuFopeanbrewingindustFy44
C0NTENTSIX
3STRATEGICCAPABILITIES49
3.1Introduction50
3.2FoundationsofstrateqiccaDabititV51
.iccapabitity51
3.2.1Resourcesandcompetences51
potences51
3.2.2DynamiccaDabitities52
ynamlccapabitities52
3.2.3Thresholdanddistinctivecapabilities53
3.3'VRIN':strateqiccapabititiesasabasisfor
=iccapabititiesasabasisfor
....I
competitiveadvantage54
3.3.1V--vatueofstrateqiccaDabitities54
Siccapabitities54
3.3.2R--rarity56
yo6
3.3.31--inimitabititV57
yJ7
3.3.4N--non-substitutabititv58
y58
3.4DiaanosinqstrateqiccaDabitities59
snosingstrategiccapabitities59
3.4.1Thevatuechainandvatuenetwork59
3.4.2ActivitVsVstems64
Ysystems64
3.4.3SWOT65
Summary70
y70
Videocase70
Recommendedkeyreadings71
YIeadings71
References71
Caseexampte:'InsideDyson':adl'stinctivecompany?72
4STRATEGICPURPOSE77
4.1Introduction78
4.2oraanisationatDurDose:vainesmissionvision
=anisationatpurpose:vaines.mission.vision
lI...r7Q
andobiectives79
J
4.2.1Statementsofmission.visionandvalue79
4.2.2obiectives80
J
4.3Corporategovernance82
4.4Corporatesociatresponsibitity86
4.5Stakehotderexpectations89
4.5.1StakehotderqrouDs89
groups89
4.5.2Stakehotdermapping91
4.6Cutturatinfluences95
4.6.1Nationa[cuttures95
4.6.2orqanisationatcutture95
sanlsationatcutture95
4.6.3orqanisationatsubcuitures96
uanisationatsubcuitures96
4.6.4Culture'sinfluenceonstrateqy96
by96
4.6.5AnatVsinqculture:thecultura[web98
yeingculture:thecultura[web98
SummarV103
y.03
Videocase103
RecommendedkeVreadinqs103
yreadings103
References104
Caseexampte:CulturalturnaroundatClubMed105
5BUSINESSSTRATEGY109
5.1Introduction110
R7Genericcomnetitivestrateqieq111
J.2Genericcompetitivestrategies111
R71Cost-teadershin119
D.2.1Cost-teadership112
R?7Differentiationstrateaies116
o.2.2Differentiationstrateqies116
dies116
FooFocusstrateaies119
o.2.3Focusstrateaies119
dies119
R76'stuckinthemiddte'?120
D.2.4'Stuckinthemiddte'?120
R?RThestratea\lclock120
D.2.5ThestrateaVclock120
gyclock120
R?Interactivestrateaieq199
J.3Interactivestrateaies122
dies122
G?IInteractive"riceandauatit\Iqtr=teoil
J.3.1Interactivepriceandquatitystrategies122
R2.2Coonerativestrateq\11?R
J.3.2Cooperativestrategy125
summar\l128
summary128
y128
Videocase128
Recommendedkeyreadinos128
yreadings128
References128
Caseexample:Madonna.theFel'gningqueenofpop?129
6CORPORATESTRATEGYANDDIVERSIFICATION133
6.1Introduction134
6.2Strateqydirections135
bydirections135
6.2.1Marketpenetration136
6.2.2Productdevelopment137
6.2.3Marketdevelopment138
6.2.4Conatomeratediversification139
6.3Diversificationdrivers139
6.4Verticatinteqration141
.ration141
6.4.1Forwardandbackwardinteqration142
cration142
6.4.2TointeqrateortoOutsource?144
crateortoOutsource?144
6.5Vatuecreationandthecorporateparent145
porateparent145
6.5.1Vatue-addmaandvatue-destrovinqactivitiesof
dandvatue-destroyingactivitiesof
corporateparents145
6.5.2Corporateparentingtypes147
6.6TheBCG(orgrowth/sharelmatrix150
summar\I1F?
summary153
y153
Videocase153
Recommendedkeyreadinas154
yreadings154
References154
Caseexampte.VI'rgin.theglobalentFepreneur155
7INTERNAT10NALSTRATEGY159
ryeI.l..
7.1Introduction160
7.2Internationatisationdrivers161
ryacNationatandinternationatsourcesofadvantacN
7.3Nationatandinternationatsourcesofadvantaqe165
de165
CONTENTSXI
7.3.1Locationa[advantaqe:Porter'sDiamond165
sc:Porter'sDiamond165
7.3.2Theinternationatvaluenetwork167
7.4Internationatstrateaies169
dies169
7.5MarketsetectionandentrV171
y171
7.5.1Marketcharacteristics172
7.5.2Competitivecharacteristics174
7.5.3EntrVmodes178
Ymodes178
SummarV180
y180
Videocase180
Recommendedkeyreadinas181
Yl-eadings181
References181
Caseexampte.Lenovocomputers:EastmeetsWest182
8INNOVAT10NSTRATEGIES185
8.1Introduction186
8.2Innovationdilemmas187
8.2.1Technotoqypushormarketputt187
bypushormarketputt187
8.2.2Productorprocessinnovation188
8'2'3openorclosedinnovation191
8.2.4Technotoaicatorbusiness-modetinnovation192
.teatorbusiness-modetinnovation192
8.3Innovationdiffusion194
8.3.1Thepaceofdiffusion194
8.3.2ThediffusionS-curve195
8.4Innovatorsandfottowers198
8.4.1First-moveradvantaaesanddisadvantaaes198
scsanddisadvantages198
8.4.2Firstorsecond?199
8.4.3Theincumbent'sresponse200
Summary703
y203
Recommendedkeyreadinqs203
Yreadings203
References203
Caseexampte:Skype:innovatorsandentFepreneurs204
9HERGERS.ACOUISITIONSANDALLIANCES207
9.1Introduction208
9.2orqanicdevetoDment209
panicdevelopment209
9.3Meraersandacauisitions210
hersandacquisitions210
9.3.1TyDesofmerqersandacquisitions210
ypesofmergersandacquisitions210
9.3.2Motivesformerqersandacquisitions210
hersandacquisitions210
9.3.3M&Aprocesses212
processes212
9.4Strateaicattiances218
sicattiances218
9.4.1TyDesofstrateaicattiance218
ypesofstrategicattiance218
9.4.2Motivesforattiances220
9.4.3StrateaicaltianceDrocesses222
.icaltianceprocesses222
SummarV225
y225
..
XIICONTENTS
Videocase226
Recommendedkeyreadinqs226
yreadings226
References226
Caseexampte:FinatfantasycapturesLaraCroft:acqul'sitionsand
alliancesinelectFonicQames227
sames227
10STRATEGYINACT10N231
10.1Introduction232
10.2StructurattyDes233
ypes233
10.2.1Thefunctionatstructure233
10.2.2Themuttidivisionatstructure235
10.2.3Thematrixstructure236
10.3oraanisationatsystems238
sanisationatsystems238
10.3.1Ptanninqsystems238
ssystems238
10.3.2Performancetarqetingsystems240
.etingsystems240
10.3.3Cuttura[sVstems241
ystems241
10.4orqanisatlonatconfiquration:theMcKinsey7-Sframework242
=anisationatconfiguration:theMcKinsey7-Sframework242
10.5Leadinastrateaicchanqe244
sstrategicchange244
10.5.1TyDesofstrateaicchanae244
ypesofstrategicchange244
10.5.2Strateqicchangeprogrammes245
.icchangeprogrammes245
10.5.3Strateqicteadership:rotesandstyles248
=icteadership:rotesandstyles248
Summary253
y253
Recommendedkeyreadinas255
yreadings255
References255
Caseexampte.ManagingchangeatAsslane256
Appendix:Evatuatingstrategies261
Introduction261
S:suitabititv261
y261
A:acceptabitity263
F:feasibititv265
y265
Glossary266
Indexofnames271
Generatindex274
Pubtisher'sacknowtedgements283
.ements283
