內容簡介
大學商務英語閱讀（第二版）本書是大學商務英語閱讀教程，內容涵蓋經濟全球化及其引發的經營和管理理念的變化、戰略管理、人力資源管理、企業文化、技術管理、行銷策略、貨物流程、金融及財務等諸多方面。
全書共分十八個章節，每個章節分三個部分，每部分均配有形式各異的練習，以幫助讀者鞏固所學知識。附錄部分分別提供了專業辭彙的相應漢語譯文，部分專業詞語的英語釋義及其練習部分參考答案，以備讀者參照使用。
目錄
Chapter1MarketEconomy
PartOneOrganizationoftheMarketEconomy(1)
PartTwoOrganizationoftheMarketEconomy(2)
PartThreeAFREE，MARKETCUREFORGLOBALWARMING
Chapter2StrategyandStrategicManagement
PartOneStrategicManagement(1)
PartTwoStrategicManagement(2)
PartThreeBPAMOCOISCOOKINGWITHGAS
Chapter3ExertingStrategicLeadership
PartOneExertingStrategicLeadership(1)
PartTwoExertingStrategicLeadership(2)
PartThreeTHEMANWHOWOULDBEWELCH
Chapter4HumanRelations
PartOneMotivationandMotivators
PartTwoDevelopinganEffectiveRewardStructure
PartThreeCOMMERCEREWEAVESTHESoCIALFABRIC
Chapter5CorporateCulture
PartOneBuildingaStrategy-SupportiveCorporateCulture
PartTwoManagingDiverseCulturesinMergersandtheGlobalMarketplace
PartThreeLET’STALKTURKEYS
Chapter6TechnologyandManagementforTechnologicalAdvantage
PartOneTechnologyandManagementSupportforTechnologicalAdvance
PartTwoAutomationinService
PartThreeTECHLEADSBOTHUPANDDOWN
Chapter7ExternalEnvironment
PartOneTheGeneralEnvironment
PartTwoTheCompetitiveEnvironment
PartThreeOFFSHOREBETTING：THEFEDSAREROLLINGSNAKEEYES
Chapter8NatureofMarketing
PartOneMarketingDefined
PartTwoTheEvolutionofMarketing
PartThreeTHEFALLANDRISEOFHARPERCOLLINS
Chapter9SocioculturalInfluencesonConsumerBehavior
PartOneSocioculturalInfluencesonConsumerBehavior(1)
PartTwoSocioculturalInfluencesonConsumerBehavior(2)
PartThreeHIGH-TECHMARKETERSTRYTOATTRACTWOMEN WITHOUTCAUSINGOFFENSE
Chapter10PromotionandMarketingCommunications
PartOneTheRoleofPromotion
PartTwoCommunicationProcessandMarketingCommunications
PartThreeBIGTHREEFACERIVALSWHOGODOOR-TO—DOOR
Chapter11AdvertisementandPublicRelations
PartOneAdvertisingandItsEconomicImpact
PartTwoPublicRelations
PartThreeACRISISOFCONFIDENCE
Chapter12Operations
PartOneOperationsFunction
PartTwoImportanceofOperationsandManagers’Roles
PartThreeJ&JSTOPSBABYINGITSELF
Chapter13MaterialsManagement
PartOneMaterialsFlow
PartTwoPurchasingandInventory
PartThreeTHEWARFORBETTERQUALITYISFARFROMWON
Chapter14GlobalDiversification
PartOneAWorldwidePerspectiveonStrategy
PartTwoFormulatingWorldwideOperatingStrategies
PartThreeTHEBARONSOFOUTSOURCING
Chapter15Accounting
PartOneAccountingandFinancialStatements
PartTwoQualitativeCharacteristicsofAccountingInformation
PartThreeETHICSBEDAMMED，LET’SMERGE
Chapter16FinancialAssets
PartOneAMonetaryFinancialAsset——Money
PartTwoNonmonetaryFinancialAssets
PartThreeATALKWITHAFATHEROFTHEEURO
Chapter17GlobalCompetitionandCompetitiveness
PartOneGlobalCompetitionandContinuousImprovement
PartTwoMethodsUsedtoImproveCompetitiveness
PartThreeMASTERSOFINNOVATlON
Chapter18ComputersandInformationSystems
PartOneTheManagementofInformationSystem
PartTwoBusinessCapabilitiesofComputers
PartThreeINFOTECH：THEPAYOFFISBIGGERTHANYOUTHINK
APPENDIX1 商務專業詞語漢語譯文(PartTwoEx，Ⅲ)
APPENDIX2 辭彙解釋(ArticlesofPartThree)
APPENDIX3 練習答案
