ISBN：10位［7562822069］13位［9787562822066］
出版社：華東理工大學出版社
出版日期：2008-1-1
定價：￥35.00元
內容提要
本書是大學商務英語閱讀教程，內容涵蓋經濟全球化及其引發的經營和管理理念的變化、戰略管理、人力資源管理、企業文化、技術管理、行銷策略、貨物流程、金融及財務等諸多方面。
全書共分十八個章節，每個章節分三個部分，每部分均配有形式各異的練習，以幫助讀者鞏固所學知識。附錄部分分別提供了專業辭彙的相應漢語譯文，部分專業詞語的英語釋義及其練習部分參考答案，以備讀者參照使用。
編輯推薦
本書的文章均選自西方工商經濟管理專業的各類原版教材和具有相當影響的西方商務刊物。內容涉及經濟、貿易、商務、管理等各個方面，涵蓋面寬，信息新，辭彙豐富，且閱讀量大。全書共分為十八章，每章包括三個部分。第一和第二部分的課文是關於經濟領域中所涉及的許多概念、理論、政策、措施及相應的論述和分析，內容豐富，理論性強。第三部分的文章均由有關方面的專家撰寫。這些文章介紹了當今經濟全球化進程中各種最新的經濟動態、社會和經濟發展的趨勢、經營和管理理念的巨大變化和發展，內容積極，極具啟示性。
目錄
Chapter1MarketEconomy
PartOneOrganizationoftheMarketEconomy(1)
PartTwoOrganizationoftheMarketEconomy(2)
PartThreeAFREE，MARKETCUREFORGLOBALWARMING
Chapter2StrategyandStrategicManagement
PartOneStrategicManagement(1)
PartTwoStrategicManagement(2)
PartThreeBPAMOCOISCOOKINGWITHGAS
Chapter3ExertingStrategicLeadership
PartOneExertingStrategicLeadership(1)
PartTwoExertingStrategicLeadership(2)
PartThreeTHEMANWHOWOULDBEWELCH
Chapter4HumanRelations
PartOneMotivationandMotivators
PartTwoDevelopinganEffectiveRewardStructure
PartThreeCOMMERCEREWEAVESTHESoCIALFABRIC
Chapter5CorporateCulture
PartOneBuildingaStrategy-SupportiveCorporateCulture
PartTwoManagingDiverseCulturesinMergersandtheGlobalMarketplace
PartThreeLET’STALKTURKEYS
Chapter6TechnologyandManagementforTechnologicalAdvantage
PartOneTechnologyandManagementSupportforTechnologicalAdvance
PartTwoAutomationinService
PartThreeTECHLEADSBOTHUPANDDOWN
Chapter7ExternalEnvironment
PartOneTheGeneralEnvironment
PartTwoTheCompetitiveEnvironment
PartThreeOFFSHOREBETTING：THEFEDSAREROLLINGSNAKEEYES
Chapter8NatureofMarketing
PartOneMarketingDefined
PartTwoTheEvolutionofMarketing
PartThreeTHEFALLANDRISEOFHARPERCOLLINS
Chapter9SocioculturalInfluencesonConsumerBehavior
PartOneSocioculturalInfluencesonConsumerBehavior(1)
PartTwoSocioculturalInfluencesonConsumerBehavior(2)
PartThreeHIGH-TECHMARKETERSTRYTOATTRACTWOMEN WITHOUTCAUSINGOFFENSE
Chapter10PromotionandMarketingCommunications
PartOneTheRoleofPromotion
PartTwoCommunicationProcessandMarketingCommunications
PartThreeBIGTHREEFACERIVALSWHOGODOOR-TO—DOOR
Chapter11AdvertisementandPublicRelations
PartOneAdvertisingandItsEconomicImpact
PartTwoPublicRelations
PartThreeACRISISOFCONFIDENCE
Chapter12Operations
PartOneOperationsFunction
PartTwoImportanceofOperationsandManagers’Roles
PartThreeJ&JSTOPSBABYINGITSELF
Chapter13MaterialsManagement
PartOneMaterialsFlow
PartTwoPurchasingandInventory
PartThreeTHEWARFORBETTERQUALITYISFARFROMWON
Chapter14GlobalDiversification
PartOneAWorldwidePerspectiveonStrategy
PartTwoFormulatingWorldwideOperatingStrategies
PartThreeTHEBARONSOFOUTSOURCING
Chapter15Accounting
PartOneAccountingandFinancialStatements
PartTwoQualitativeCharacteristicsofAccountingInformation
PartThreeETHICSBEDAMMED，LET’SMERGE
Chapter16FinancialAssets
PartOneAMonetaryFinancialAsset——Money
PartTwoNonmonetaryFinancialAssets
PartThreeATALKWITHAFATHEROFTHEEURO
Chapter17GlobalCompetitionandCompetitiveness
PartOneGlobalCompetitionandContinuousImprovement
PartTwoMethodsUsedtoImproveCompetitiveness
PartThreeMASTERSOFINNOVATlON
Chapter18ComputersandInformationSystems
PartOneTheManagementofInformationSystem
PartTwoBusinessCapabilitiesofComputers
PartThreeINFOTECH：THEPAYOFFISBIGGERTHANYOUTHINK
APPENDIX1 商務專業詞語漢語譯文(PartTwoEx，Ⅲ)
APPENDIX2 辭彙解釋(ArticlesofPartThree)
APPENDIX3 練習答案
