內容簡介
商務英語選讀為了適應國際經濟形勢的變化和滿足我國外貿教育發展的需求，此次編者對《商務英語選讀》進行了全面的修訂和補充，使內容和質量更為充實和完善。本書修訂注重結合英語經貿專業類學生的特點，在編寫設計上重點突出國際商務活動相關的內容，增加專業術語和知識。同時，強調對學生英語基本技能的培養和訓練，努力提高學生實際運用英語的能力，培養全面發展複合型國際商務人才。
圖書目錄
Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture ( I )
Reading Passage 1, Passage 2
Section II
Text B Aspects of Culture ( II )
Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1, Passage 2
Section II
Text B Handshakes
Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1, Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1, Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1, Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1, Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority:An Advertising Watchdog
Reading Passage 1, Passage 2
Section lI
Text B Advertising
Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1, Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References
