圖書信息
出版社: 武漢大學出版社; 第2版 (2009年1月1日)
平裝: 286頁
正文語種: 英語
開本: 16
ISBN: 9787307067721
條形碼: 9787307067721
尺寸: 23.4 x 16.6 x 1.2 cm
重量: 399 g
內容簡介
《商務英語選讀》修訂注重結合英語經貿專業類學生的特點，在編寫設計上重點突出國際商務活動相關的內容，增加專業術語和知識。同時，強調對學生英語基本技能的培養和訓練，努力提高學生實際運用英語的能力，培養全面發展複合型國際商務人才。為了適應國際經濟形勢的變化和滿足我國外貿教育發展的需求，此次編者對《商務英語選讀》進行了全面的修訂和補充，使內容和質量更為充實和完善。
目錄
Chapter 1 Cross Culture of Business
Section Ⅰ
Text A Aspects of Culture ( I )
Reading Passage 1, Passage 2
Section Ⅱ
Text B Aspects of Culture ( II )
Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section Ⅰ
Text A Everyday Etiquette for Office Life
Reading Passage 1, Passage 2
Section Ⅱ
Text B Handshakes
Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section Ⅰ
Text A Insurance and Its Functions
Reading Passage 1, Passage 2
Section Ⅱ
Text B Types of Insurance coverage
Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section Ⅰ
Text A Multinationals
Reading Passage 1, Passage 2
Section Ⅱ
Text B The Ups and Downs of Sanyo
Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section Ⅰ
Text A inspiration and Hard Work Made Me an
Entrepreneur
Reading Passage 1, Passage 2
Section Ⅱ
Text B Malcolm McLean
Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section Ⅰ
Text A Big-Thinking Chinese HDTV Maker Looks
to the U.S. Market
Reading Passage 1, Passage 2
Section Ⅱ
Text B Pepsi Gets Street Smart
Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section Ⅰ
Text A The Advertising Standards Authority:
An Advertising Watchdog
Reading Passage 1, Passage 2
Section Ⅱ
Text B Advertising
Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section Ⅰ
Text A Surfing to Success
Reading Passage 1, Passage 2
Section Ⅱ
Text B Getting World onto Intemet Train
Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References
