Zhang Q and KZ Zhou(2013), “Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms,” Industrial Marketing Management, in press Sheng S, KZ Zhou, and Leopold Lessassy (2013), “NPD speed vs. innovativeness: The contingent impact of institutional and market environments,” Journal of Business Research, in press (PDF) Ju M, KZ Zhou, GY Gao, J Lu (2013), “Technological capability growth and performance outcome: Foreign versus local firms in China,” Journal of International Marketing, 21(2), 1-16 (lead article). Lee RP, and KZ Zhou(2012), “Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors,” Journal of International Marketing, 20(3), 1-16 (lead article). (PDF) Bao Y, X Chen, and KZ Zhou(2012), “External Learning, Market Dynamics, and Radical Innovation: Evidence from China’s High-Tech Firms,” Journal of Business Research, 65(8), 1226-1233. (PDF) Bao Y, S Sheng, and KZ Zhou(2012), “Network-Based Market Knowledge and Product Innovativeness,” Marketing Letters, 23(1), 309-324. (PDF) Zhou, KZand CB Li (2010), “How Strategic Orientation Influences the Building of Dynamic Capability in Emerging Economies,” Journal of Business Research, 63(3), 224-231 (PDF) Li, JJ and KZ Zhou(2010), “How Foreign Firms Achieve Competitive Advantage in the Chinese Emerging Economy: Managerial Ties and Market Orientation,” Journal of Business Research, 63(8), 856-862 (PDF) Zhou, KZ,J Brown, and C Dev (2009), “Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View,” Journal of Business Research, 62(11), 1063-1070 (PDF) Su, C., K.Z. Zhou, N. Zhou, and J.J. Li (2008), “Understanding the Role of Spousal Fairness in Predicting Spousal Influence Dynamics,” Journal of the Academy of Marketing Science, 36(3): 378-394. (PDF) Poppo, L., K.Z. Zhou,and T. Zenger (2008), “Examining the Conditional Limits of Relational Governance: Specialized Assets, Performance Ambiguity, and Long-Standing Ties,” Journal of Management Studies, 45(7), 1195-1216 (PDF) Zhou, K.Z.and K. Nakamoto (2007), “The Effect of Enhanced and Unique Features on New Product Preference: The Moderating Role of Product Familiarity,” Journal of the Academy of Marketing Science, 35(1): 53-62 (PDF) Zhou, K.Z.and C.B. Li (2007), “How Does Strategic Orientation Matter in Chinese Firms?” Asia Pacific Journal of Management, 24(4), 447-466 (PDF) Gao, G.Y., K.Z. Zhou, and C.K. Yim (2007), “On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China ,” International Journal of Research in Marketing, 24(1), 3-15, lead article. (PDF) Zhou, K.Z.(2006), “Innovation, Imitation, and New Product Performance: The Case of China ,” Industrial Marketing Management, 35(3): 394-402. (PDF) Bao, Y., K.Z. Zhou,and N. Zhou (2006), “Social Alienation in a Transitional Economy: Antecedents and Impact on Attitude toward Social Reform,” Journal of Business Research, 59(9), 990-998. (PDF) Li, J., K.Z. Zhou, S. Lam, and D. Tse (2006), “Active Trust Building of Local Senior Managers in International Joint Ventures,” Journal of Business Research, 59(1), 73-80. (PDF) Zhou, K.Z, G. Gao, Z. Yang and N. Zhou (2005), “Developing Strategic Orientation in China : Antecedents and Consequences of Market and Innovation Orientations,” Journal of Business Research, 58(8), 1049-1058. (PDF) Yang, Z., S. Cai, K. Z. Zhou, and N. Zhou (2005), “Development and Validation of an Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals,” Information and Management, 42(4), 575-589. (PDF) Zhou, K.Z., J. Li, and N. Zhou (2004), “Employee’s Perceptions of Market Orientation in a Transitional Economy: China as an Example,” Journal of Global Marketing, 17(4), 5-22. (PDF) Bao, Y., K. Z. Zhou, and C. Su (2003), “Face Consciousness and Risk Aversion: How Do They Affect Consumer Decision-Making?” Psychology and Marketing, 20(8), 733-755. (PDF) Zhou, K. Z., C. Su, and Y. Bao (2002), “A Paradox of Price-Quality and Market Efficiency: A Comparative Study of the U.S. and China Markets,” International Journal of Research in Marketing, 19 (4), 349-365. (PDF) |