品牌故事
MORAY來源於義大利著名藝術中心-佛羅倫斯，1983年創立。是由義大利國內最大的PHARD時尚集團於90年代成立的一支定位於24-38歲的男裝品牌。
MORAY的產品線非常全，包括男女時裝，配飾以及鞋類，定位於高端年輕時尚人群。
MORAY通過其極具特點的產品設計、精準的市場定位和醒目的LOGO，在義大利高端潮流品牌市場中迅速崛起並被廣泛接受。
從2009年跨國延伸進入中國，由廣東一家服裝公司以4000萬美金及50年永久代工協定購買下150年的直營代理授權。
產地集中在義大利、日本、中國，在大陸生產基地員工數量3500人，集中全球頂級加工設備，曾代工世界一線品牌30多個。
（原文：“MORAY from the famous Italian Art Center - Florence, founded in 1983 by one of the largest in Italy.
PHARD Fashion Group, founded in the 90s, a mens positioning in the 24-38 year-old brand.
MORAY product line is very wide, including men and women fashion, accessories and footwear, targeted at high-end young fashion crowd.MORAY characterized by its very design, accurate market positioning and eye-catching LOGO, the trend in the Italian high-end brand in the rapidly emerging market and widely accepted.Extending from the cross into China in 2009, a clothing company from Guangdong to 4,000 million U.S. dollars and 50 years of OEM agreement to purchase a permanent 150 years under the Direct Agent authorization.
Origin concentrated in Italy, Japan, China, the number of employees in mainland China production base in 3500, focused on processing equipment the world has the top brands in more than 30 OEM world.”）
品牌檔案
BRAND FILES:
品牌檔案：
英文名：MORAY
創建年代：1983年
設計師：Luigi Moray
國家：義大利
產品類別：男裝女裝鞋及配件
公司總部：義大利佛羅倫斯
跨國總部：中國、日本
品牌理念
DESIGN CONCEPT:
品牌理念：
MORAY具有時尚、奢華觸感，將現代都市感和經典的男性氣質完美結合，優質上等的面料加上近乎完美的剪裁讓你真正體驗“注重專業剪裁，強調細節設計”的真正含義，充分表現男士應有的魅力及時代感。
FABRIC:
面料：
MORAY對生態環境極為關注，為應對污染MORAY對化學纖維進行了改進，如異形纖維、超細纖維、紡絲、仿麻纖維等。
MORAY的國際環保思潮將許多生物的分解型纖維成為未來纖維的主流。在生產過程中解決了纖維素纖維產生的有毒氣體和污水對環境的污染，與現代人的環保意識相符，因而它被稱之為“綠色纖維”或者“環保纖維”。
目前也正在研究如何從大自然中獲取天然染料、整理劑、漿料等，以取代原先用的化工用品等。
（原文：“MORAY has a touch of luxury fashion, modern and classic sense of the city the perfect combination of masculinity, the finest quality fabrics cut with near perfect so you really experience the "not wearing it feel" the true meaning of men fully demonstrated due charm and modernity.
MORAY extremely concerned about the ecological environment, in response to pollution MORAY improved chemical fibers, such as the profiled fiber, fiber, spinning, linen fiber.
MORAY international environmental thought to many biological decomposition-type fiber into the mainstream of the next fiber. Solved in the production process of cellulose fiber of toxic gases and sewage pollution of the environment, consistent with modern environmental awareness, and thus it is called "green fiber" or "green fiber".
Is also looking at how to get from the nature of natural dyes, finishing agents, pastes, etc., to replace the original use of chemical supplies.”）
系列介紹
SERIES DESCRIPTION:
系列介紹：
主線 MORAY 1983，以簡單俐落的剪裁及顏色搭配的深厚功力，MORAY精彩的設計繼續堅持自己的風格，推出高格調的頂尖男裝系列。
MORAY BLACK LABEL 亦即黑標，其全新的設計，流露出成清新、摩登又含蓄的英倫風格，令人耳目一新。加上系出名門，再次在時尚界為自己爭得一席之地。
