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Dangdang by Mr Li and Ms Yu founded, Mr Ren Dangdang CEO Li Guoqing, Ms Peggy Yu Ren, chairman of Dangdang mesh Dangdang by Mr Li and Ms Yu founded, Mr Ren Dangdang CEO Li Guoqing, Ms Peggy Yu Ren, chairman of Dangdang mesh . are to both spouses, jointly set up a business, already in the industry a much - told are to both spouses, jointly set up a business, already in the industry a much - told .
Li Guoqing, a graduate of Peking University, the two start - ups, both published as Li Guoqing, a graduate of Peking University, the two start - ups, both published as . in the book publishing industry for 10 years, he knew a lot about the Chinese tradition of book publishing and distribution sector of all sectors in the in the book publishing industry for 10 years, he knew a lot about the Chinese tradition of book publishing and distribution sector of all sectors in the .
Peggy Yu is an MBA in Finance from New York University graduate, in Wall Street financing, there have been very few successful cases Peggy Yu is an MBA in Finance from New York University graduate, in Wall Street financing, there have been very few successful cases . in the United States, she lived there for 10 years, investors believe in her very much, and share a common interest in 1996 in the United States, she lived there for 10 years, investors believe in her very much, and share a common interest in 1996 .
,Guoqing Li and Yu Yu met and then married in New York, when when the the story also became open head ,Guoqing Li and Yu Yu met and then married in New York, when when the the story also became open head . two people dating from the beginning, they often work together, chat together the Amazon's business model with the traditional trade means that the fundamental difference between two people dating from the beginning, they often work together, chat together the Amazon's business model with the traditional trade means that the fundamental difference between .
later the couple discuss often in the book industry in the middle of the lucrative and critical part of what is, for many years of book publishing and operation experience, said Li Guoqing is certainly the publishers and readers of the direct link later the couple discuss often in the book industry in the middle of the lucrative and critical part of what is, for many years of book publishing and operation experience, said Li Guoqing is certainly the publishers and readers of the direct link . together they go to venture capitalists, persuaded the IDG, Luxembourg Cambridge (Group, which owns the largest European publishing group co.,Target locked in developed countries with modern market and the operation modes and mature management experience, combining the most advanced computer technology and network technology is used to push the Chinese book market with "the offer booklist" career information, and the online bookstore "of portal construction, China's largest book suppliers and information integrators 
Development Course
In November 1999, In November 1999, . Web site goes into operation in February 2000, Dangdang's first round of venture capital and Web site goes into operation in February 2000, Dangdang's first round of venture capital and .
2000 November, Dangdang for celebration of anniversary a great sale, caused a big stir among netizens 2000 November, Dangdang for celebration of anniversary a great sale, caused a big stir among netizens . June 2001 E - Commerce China Dangdang, the online music store June 2001 E - Commerce China Dangdang, the online music store .
July 2001 E - Commerce China Dangdang, more than 200,000 to 500,000 (Unique Visitors), became the busiest of the book, July 2001 E - Commerce China Dangdang, more than 200,000 to 500,000 (Unique Visitors), became the busiest of the book, . Castaldo in April 2003, in "SARS" outbreak, Dangdang insisted that operate at a high speed and meet the readers' demand for food for the soul, by the Ministry of Culture and four elected government "online shopping"Excellent website Castaldo in April 2003, in "SARS" outbreak, Dangdang insisted that operate at a high speed and meet the readers' demand for food for the soul, by the Ministry of Culture and four elected government "online shopping"Excellent website .
2003 June, Dangdang, SINA, SOHO, CNC, etc from the firm, "Chinese spirit" activities, and calls for an open and optimistic national spirit, a splash of social repercussions 2003 June, Dangdang, SINA, SOHO, CNC, etc from the firm, "Chinese spirit" activities, and calls for an open and optimistic national spirit, a splash of social repercussions . in February 2004, the company has won the second round of venture capital, the famous risk agencies home and hedge fund investment when when in February 2004, the company has won the second round of venture capital, the famous risk agencies home and hedge fund investment when when .
$11 million in March 2004, Dangdang opened channel $11 million in March 2004, Dangdang opened channel . periodicals in April 2004, the company has opened a fashionable department stores and boutiques periodicals in April 2004, the company has opened a fashionable department stores and boutiques .
in July 2004, Dangdang's ill thought - out, mergers and acquisitions also dismissed Amazon's request, insisting on the independent development of the road in July 2004, Dangdang's ill thought - out, mergers and acquisitions also dismissed Amazon's request, insisting on the independent development of the road . May 2005,Dangdang to home delivery, cash on delivery of services, and promised free house call for return of service was extended to 66 cities across the country, the Chinese e - commerce service to new heights on May 2005,Dangdang to home delivery, cash on delivery of services, and promised free house call for return of service was extended to 66 cities across the country, the Chinese e - commerce service to new heights on .
in May 2006, the Party secretary of Beijing Liu Qi, Mayor Wang Qishan Arrived for Dangdang's creative and cultural industries by in May 2006, the Party secretary of Beijing Liu Qi, Mayor Wang Qishan Arrived for Dangdang's creative and cultural industries by . investigation in June 2006, Dangdang will be home delivery, cash on delivery of services, and promised free house for the exchange services in the national breakthrough in 180 cities in July 2006, the company has obtained a third round of venture capital, the famous risk agencies home and dcm,Walden International and Alto Global Investment Joint Dangdang investigation in June 2006, Dangdang will be home delivery, cash on delivery of services, and promised free house for the exchange services in the national breakthrough in 180 cities in July 2006, the company has obtained a third round of venture capital, the famous risk agencies home and dcm,Walden International and Alto Global Investment Joint Dangdang .
$27 million in July 2006, the company has with China UnionPay to establish a comprehensive strategic partnership of cooperation, and jointly launched the "on - line consumer, offline swiping" innovation network payment service $27 million in July 2006, the company has with China UnionPay to establish a comprehensive strategic partnership of cooperation, and jointly launched the "on - line consumer, offline swiping" innovation network payment service . in September 2006, the company has launched a mobile - payment service in September 2006, the company has launched a mobile - payment service .
25 October 2006, Dangdang's personalized product recommendation function is formally launched 25 October 2006, Dangdang's personalized product recommendation function is formally launched . dated 8 January 2007, Dangdang and Xinhua in Beijing Dangdang Information Technology Co., Ltd. signed the Rev ERP projects, enterprise resource planning (ERP) project with a total investment of 500 million in March 2007,Dangdang launched a product comment and a question / answer function in April 2007, Dangdang and include Philips, L 'Oreal, Casio, Nike, LEGO and 300 well - known brands that have reached co - operative brand products of Dangdang co - entered in May 2007. It covers 40,000 square meters of new logistics centre in Beijing went into operation in August 2007, the company has launched a new ERP system, with the launch of the new settlement and shopping cart function
10 months of 2007, Dangdang's buyout of Li's 2007 album "I", for which he has direct access to the records in publish,network sales + ground issued new album sales 10 months of 2007, Dangdang's buyout of Li's 2007 album "I", for which he has direct access to the records in publish,network sales + ground issued new album sales . mode in June 2008, the company has started its new Membership Rewards mode in June 2008, the company has started its new Membership Rewards .
July 2008 E - Commerce China Dangdang, including Beijing, Shanghai, Guangzhou, Shenzhen Logistics July 2008 E - Commerce China Dangdang, including Beijing, Shanghai, Guangzhou, Shenzhen Logistics . speedup in October 2008, Dangdang's new home on the line, after the revision page highlighting the comprehensive shopping mall website images speedup in October 2008, Dangdang's new home on the line, after the revision page highlighting the comprehensive shopping mall website images .
in November 2008, push mode, accelerating extension in November 2008, push mode, accelerating extension . category in December 2008, Dangdang online reading channel category in December 2008, Dangdang online reading channel .
April 2009, Dangdang and the Publishers Association,Yonghe Administrative Commission of Zhongguancun Science and Technology Park co - hosted the Third Chinese netizen April 2009, Dangdang and the Publishers Association,Yonghe Administrative Commission of Zhongguancun Science and Technology Park co - hosted the Third Chinese netizen . Reading Festival in July 2009, Dangdang launched its dangdang investment platform, in addition to Dangdang's proprietary commodities, also allow third - party merchants sell goods to customers, has unified the settlement process to complete your purchase Reading Festival in July 2009, Dangdang launched its dangdang investment platform, in addition to Dangdang's proprietary commodities, also allow third - party merchants sell goods to customers, has unified the settlement process to complete your purchase .
2013 more than half of the third - party merchants use Dangdang's distribution network and service - delivery 2013 more than half of the third - party merchants use Dangdang's distribution network and service - delivery . in September 2009, an upgrade of the Mobile E - Commerce China Dangdang, and launch the revolutionary mobile phone purchasing function, in the domestic B2C e - commerce sector, a move that would be the first time in September 2009,Dangdang's personalized recommendation 2. 0
Reloaded in October 2009, Dangdang Logistics Centre was opened, the national warehouse area reaches 120,000 square meters, becoming the largest e - commerce company in the warehouse, logistics networks and the most extensive and most developed of the Reloaded in October 2009, Dangdang Logistics Centre was opened, the national warehouse area reaches 120,000 square meters, becoming the largest e - commerce company in the warehouse, logistics networks and the most extensive and most developed of the . company in October 2009, Dangdang in Beijing mall opened a merchant affiliate (COD, COD) service, will be for the rest of the country of the merchant affiliate offers this service company in October 2009, Dangdang in Beijing mall opened a merchant affiliate (COD, COD) service, will be for the rest of the country of the merchant affiliate offers this service .
in November 2009, providing cash - on - city of more than 800,become the most extensive online in November 2009, providing cash - on - city of more than 800,become the most extensive online . in December 2009, Dangdang, an online forum in December 2009, Dangdang, an online forum .
May 2010, 20,000 square meters of Zhengzhou DC publications enabled Aug 2010 May 2010, 20,000 square meters of Zhengzhou DC publications enabled Aug 2010 ., , .
DC Chengdu Department Store opened in November 2010, Zhengzhou department store enabled DC Chengdu Department Store opened in November 2010, Zhengzhou department store enabled . DC in November 2010, Wuhan Department Store DC in November 2010, Wuhan Department Store .
DC beginning to launch in 2010, covering an area of Wuxi began to build a logistics center that will supersede it enabled DC beginning to launch in 2010, covering an area of Wuxi began to build a logistics center that will supersede it enabled . of of .
Shanghai DC position in December 2010, E - Commerce China Dangdang is successfully listed and became China's first fully - based on - line service,In the U.S. - listed business - to - consumer (B2C) online 2011 - 11 - 01, a famous Taiwanese entertainer "Sister Hold" Dangdang 2011 - 11 - 01, a famous Taiwanese entertainer "Sister Hold" Dangdang .
endorsement in December 2011, Dangdang, an online e - book platform, which currently owns most of the Chinese book resources, digital goods more than 200,000 endorsement in December 2011, Dangdang, an online e - book platform, which currently owns most of the Chinese book resources, digital goods more than 200,000 . in April 2012, the company has launched its own brand of home "- - - - - - - - - - - - - - - - - - when 7 / 10", "Crown Princess also includes its own - brand", " in April 2012, the company has launched its own brand of home "- - - - - - - - - - - - - - - - - - when 7 / 10", "Crown Princess also includes its own - brand", ".
2012 and launched the iPhone, Android,Windows Phone smartphones such as the client 2012 and launched the iPhone, Android,Windows Phone smartphones such as the client . May 2013, Dangdang launched clothing Weihuo sales channel "tail Pinhui" May 2013, Dangdang launched clothing Weihuo sales channel "tail Pinhui" .
June 2013, Dangdang launched its own brand of ebook readers" see "Second - Generation June 2013, Dangdang launched its own brand of ebook readers" see "Second - Generation . 2014 11 September afternoon, the company has hosted in Beijing the 2014 autumn clothing new release in the", and released a new "Runway to accelerate" plans to take in $600 billion worth of clothing in the 600 billion won of share 2014 11 September afternoon, the company has hosted in Beijing the 2014 autumn clothing new release in the", and released a new "Runway to accelerate" plans to take in $600 billion worth of clothing in the 600 billion won of share .
on September 15, 2014 When will buy online shop hand in late September,Dangdang will launch at mobile phone client / Now Go Chic fashion shopping channel, when the tone and topic shopping community such as" wireless fashion Sambo " on September 15, 2014 When will buy online shop hand in late September,Dangdang will launch at mobile phone client / Now Go Chic fashion shopping channel, when the tone and topic shopping community such as" wireless fashion Sambo ". On October 20, 2014," Dangdang "announce the name change" - - - - - - - - - - - - - - - - - - When ", delete the non - keyword" network ", with the launch of a pair of red" circular bell "as a new LOGO On October 20, 2014," Dangdang "announce the name change" - - - - - - - - - - - - - - - - - - When ", delete the non - keyword" network ", with the launch of a pair of red" circular bell "as a new LOGO .
addition, Dangdang's slogan is" Enjoy 'when shopping online when" changed to "dare to dare to do when - - and when" while aspect addition, Dangdang's slogan is" Enjoy 'when shopping online when" changed to "dare to dare to do when - - and when" while aspect . When When expressed, the brand was upgraded after the removal of the "net", in the form of a more minimalist two When When expressed, the brand was upgraded after the removal of the "net", in the form of a more minimalist two .
"- - - - - - - - - - - - - - - - - -" as a superimposed combination of the word, such that "- - - - - - - - - - - - - - - - - - When"two words are combined into one integral, superposition of the font in the form of easily forming the impression of speed "- - - - - - - - - - - - - - - - - -" as a superimposed combination of the word, such that "- - - - - - - - - - - - - - - - - - When"two words are combined into one integral, superposition of the font in the form of easily forming the impression of speed . impression when when the the impetus to persuade the fashion e - tailers transformation impression when when the the impetus to persuade the fashion e - tailers transformation .
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Product And Service
When the book when the book category, Dangdang occupied the line on the market share of 50% or more, while the nation share one - third of the book retail When the book when the book category, Dangdang occupied the line on the market share of 50% or more, while the nation share one - third of the book retail . Dangdang's book orders at conversions of up to 25 per cent, far higher than the industry average of 7 per cent, which means for every four people browse Dangdang, will produce a Dangdang's book orders at conversions of up to 25 per cent, far higher than the industry average of 7 per cent, which means for every four people browse Dangdang, will produce a .
orders were able to make the book retail first, when the when the bread and butter of many, such as all varieties of racking, the lowest rate of return, which still belongs to the fastest payback, also rely on these advantages, when the publishing house when a purchase discount is also the lowest, when a result of the price - competitive orders were able to make the book retail first, when the when the bread and butter of many, such as all varieties of racking, the lowest rate of return, which still belongs to the fastest payback, also rely on these advantages, when the publishing house when a purchase discount is also the lowest, when a result of the price - competitive . to further entice new customers,When the book when still further "go out" development strategy, China's biggest business - to - open when the when the Book flagship store, and in 2012 launched in November after only a few days on trial with a sales volume of 750 to further entice new customers,When the book when still further "go out" development strategy, China's biggest business - to - open when the when the Book flagship store, and in 2012 launched in November after only a few days on trial with a sales volume of 750 .
5 March 2014, Dangdang and Yihaodian announced a strategic cooperation agreement, the parties' respective strengths of such goods will be stationed in other platform Dangdang's book will access Yihaodian, Yihaodian will access the food 5 March 2014, Dangdang and Yihaodian announced a strategic cooperation agreement, the parties' respective strengths of such goods will be stationed in other platform Dangdang's book will access Yihaodian, Yihaodian will access the food . Dangdang in pursuit of economies of scale at the same time, also when the when the continuous optimization of the category, lifting the book business, the gross margin, although the book price war in the industry, the gross margin of up - to - day influence,But when the gross margin of the book were always ranked first with about 19 percent of Dangdang in pursuit of economies of scale at the same time, also when the when the continuous optimization of the category, lifting the book business, the gross margin, although the book price war in the industry, the gross margin of up - to - day influence,But when the gross margin of the book were always ranked first with about 19 percent of .
Furthermore Dangdang continue to press the upstream infiltration, developing an OEM branded customized books, this book even 7 discount sales also has sizable margins - - Furthermore Dangdang continue to press the upstream infiltration, developing an OEM branded customized books, this book even 7 discount sales also has sizable margins - - . when the garment is as Dangdang and retail areas are in the core category, Dangdang sells clothing mainly consisted of hundreds of goods is provided in such a manner that a consortium of investment as the main warehousing clothing retail development mode, the maximum limit of the effective control of fakes, to achieve 100% quality assurance and genuine brand, brand, style and price "three - dimension different combinations of goods to meet customer demand when the garment is as Dangdang and retail areas are in the core category, Dangdang sells clothing mainly consisted of hundreds of goods is provided in such a manner that a consortium of investment as the main warehousing clothing retail development mode, the maximum limit of the effective control of fakes, to achieve 100% quality assurance and genuine brand, brand, style and price "three - dimension different combinations of goods to meet customer demand .
about 2,000 brand bags, garments, shoes or agent in Dangdang opened its flagship brand about 2,000 brand bags, garments, shoes or agent in Dangdang opened its flagship brand . Dangdang chose third party brands in Dangdang's platform to sell clothing, mainly because the fashions of fast - changing fashion trends, seasonal factors etc, let the brand Dangdang's platform in their own procurement, sales, and professional degrees higher Dangdang chose third party brands in Dangdang's platform to sell clothing, mainly because the fashions of fast - changing fashion trends, seasonal factors etc, let the brand Dangdang's platform in their own procurement, sales, and professional degrees higher .
Dangdang's platform acting as the quotient of the role, as well as of the end provide centralized warehousing, logistics and centralized centralized, in - sale one - stop service such Dangdang's platform acting as the quotient of the role, as well as of the end provide centralized warehousing, logistics and centralized centralized, in - sale one - stop service such . positioning and on the other hand, when the garment is positioned in the high end,initially mainly absorb the Amoy brand, 2013 key that enrol business is the quality of the brand and the company's offline positioning and on the other hand, when the garment is positioned in the high end,initially mainly absorb the Amoy brand, 2013 key that enrol business is the quality of the brand and the company's offline .
expected in 2013, has more than 3,000 clothing when tenants when expected in 2013, has more than 3,000 clothing when tenants when . platform in the horizontal expansion of the category at the same time, based on the category of deep - ploughing advantage principle, the company has also vigorously expand the domestic market, 2013 has been online sales channel "tail tastes", the flagship clothing boutique Weihuo platform in the horizontal expansion of the category at the same time, based on the category of deep - ploughing advantage principle, the company has also vigorously expand the domestic market, 2013 has been online sales channel "tail tastes", the flagship clothing boutique Weihuo .
from long - term sale of seasonal products and seasonal products, discounts on products, garments, shoes bag, to limit the sales are out of season or off mode of the code of the clothing items,Dangdang has been trying to constantly transverse extension apparel category and continuing to open more offline merchants clothing brands, clothing categories will contribute to the creation of its first books in addition to the outside of the core when the Categories from long - term sale of seasonal products and seasonal products, discounts on products, garments, shoes bag, to limit the sales are out of season or off mode of the code of the clothing items,Dangdang has been trying to constantly transverse extension apparel category and continuing to open more offline merchants clothing brands, clothing categories will contribute to the creation of its first books in addition to the outside of the core when the Categories . when pregnant Baby, Dangdang's children's book sold one in line on a few children's market share of 80 per cent, maternal and baby goods independent ranking top three B2C ecommerce market when pregnant Baby, Dangdang's children's book sold one in line on a few children's market share of 80 per cent, maternal and baby goods independent ranking top three B2C ecommerce market .
When when pregnancy baby since 2011 to enter the fast expansion of When when pregnancy baby since 2011 to enter the fast expansion of . since that time, when the when the pregnant Baby P itself in the field of children's book, strong brand influence, has mined a wealth of high - quality maternal and baby tourist, has also attracted many famous merchant and franchisees from 2012 in since that time, when the when the pregnant Baby P itself in the field of children's book, strong brand influence, has mined a wealth of high - quality maternal and baby tourist, has also attracted many famous merchant and franchisees from 2012 in .
,When the maternity and baby when the children's book sales will account for ground channel sale price of 35 per cent of the country's total network channel sales price of more than 60% on Dangdang ,When the maternity and baby when the children's book sales will account for ground channel sale price of 35 per cent of the country's total network channel sales price of more than 60% on Dangdang . coworkers of is" three high "population, i.e.:" higher education "," high income "," high position "of, according to
When when pregnant Baby official predicted that only children's book sales will reach 15 billion endeavour, an equivalent of 1 million copies of high - quality children's book from when when When when pregnant Baby official predicted that only children's book sales will reach 15 billion endeavour, an equivalent of 1 million copies of high - quality children's book from when when . sent around the world, it's worth noting that in 2013, the traditional platform targeted for babies and children from pregnancy to 3 years old, while Dangdang will expand it to the pregnancy to the age of 14 sent around the world, it's worth noting that in 2013, the traditional platform targeted for babies and children from pregnancy to 3 years old, while Dangdang will expand it to the pregnancy to the age of 14 .
,When when pregnant Baby to pregnancy and child - rearing books, calligraphy, and the expansion of maternity and baby journals, eBooks, and strengthen children's book and Tong Bai commodity mutual transformation between ,When when pregnant Baby to pregnancy and child - rearing books, calligraphy, and the expansion of maternity and baby journals, eBooks, and strengthen children's book and Tong Bai commodity mutual transformation between . future pregnancy baby in Macy's sub - category layouts, will cover the milk powder, nappies, nutraceuticals, food supplements, toys, stationery, clothes, shoes and children's stroller, crib, children's foods, infant furniture and other more than ten Categories future pregnancy baby in Macy's sub - category layouts, will cover the milk powder, nappies, nutraceuticals, food supplements, toys, stationery, clothes, shoes and children's stroller, crib, children's foods, infant furniture and other more than ten Categories .
1 but the consumers, when when pregnant Baby is emphasized quality and price of the two important principles 1 but the consumers, when when pregnant Baby is emphasized quality and price of the two important principles . especially in price terms, when the when the pregnant Baby sticks to the offline market is less than 10% - 30% of the pricing principle especially in price terms, when the when the pregnant Baby sticks to the offline market is less than 10% - 30% of the pricing principle .
when in addition to the handset when a wide range of variety,How to make the user anytime, and shopping is when when a goal for when in addition to the handset when a wide range of variety,How to make the user anytime, and shopping is when when a goal for . 2012 China Dangdang launched the iPhone, Android, Windows Phone smartphones such as the client's' SmartTV and 2012 China Dangdang launched the iPhone, Android, Windows Phone smartphones such as the client's' SmartTV and .
2013, when the mobile phone when the flow rate of which accounted for over 30%, orders accounted for 12% 2013, when the mobile phone when the flow rate of which accounted for over 30%, orders accounted for 12% . According to iResearch report: China's B2C ecommerce App monthly covering the core, when the mobile phone when the top three when According to iResearch report: China's B2C ecommerce App monthly covering the core, when the mobile phone when the top three when .
when digital museum in December 2011, Dangdang, an online e - book platform in 2013, most of the Chinese book resource,Digital goods more than 200,000 when digital museum in December 2011, Dangdang, an online e - book platform in 2013, most of the Chinese book resource,Digital goods more than 200,000 . a vice president of the Chinese e - book platform E - Commerce China Dangdang, via the e - book sales platform + PC, mobile phone, the client is and what the Pad + eBook reader so as to provide users with a full range of electronic reading experience a vice president of the Chinese e - book platform E - Commerce China Dangdang, via the e - book sales platform + PC, mobile phone, the client is and what the Pad + eBook reader so as to provide users with a full range of electronic reading experience .
analysis thinks, chinese mainstream reading habits or e - paper, as compared to the U.S., China's e - book price is too low, the lack of competitiveness of the e - book, a reader in the United States to buy seven only need to download the book doesn't earn back this reader money, China got to download this reader 50 only to earn money to so the future of the e - book market, the price - is in the affirmative, no barriers to competitionExperience will be the most important of the so the future of the e - book market, the price - is in the affirmative, no barriers to competitionExperience will be the most important of the .
In addition, the book is more fragmented time to read, multi - reading terminal, computer, phone, reader, reading anytime, or pad of synchronization support is very important for the record or field.For example, when the user of the electronic book on mobile devices in the book, it would be easy to read, progress with their own PC or reader are synchronized, thereby conveniently realizing cross - platform synchronous reading For example, when the user of the electronic book on mobile devices in the book, it would be easy to read, progress with their own PC or reader are synchronized, thereby conveniently realizing cross - platform synchronous reading .
2013, e - book development in China, the biggest problem is the problem, but by advancing electronic reading experience of ascension,Genuine reading will gradually play a pirate by the superiority to the 2013, e - book development in China, the biggest problem is the problem, but by advancing electronic reading experience of ascension,Genuine reading will gradually play a pirate by the superiority to the . 2 Dangdang to sell books such as" Jobs" as an example, the survey found, bought grown - up version of the "Jobs," the person who has more than 50 per cent also bought the electronic version of the 2 Dangdang to sell books such as" Jobs" as an example, the survey found, bought grown - up version of the "Jobs," the person who has more than 50 per cent also bought the electronic version of the .
wherein there are two main reasons: Firstly, for some classic books, some of the e - book readers buy again are easy to read, buy paper books collection wherein there are two main reasons: Firstly, for some classic books, some of the e - book readers buy again are easy to read, buy paper books collection . In one important respect that we still have a lot of core reading crowd, their love of books and fanatical In one important respect that we still have a lot of core reading crowd, their love of books and fanatical .
Second, many readers due to the fact that women workers may read the scene,This highlights the advantages of the e - book, as described above, when the electronic book on the different platforms of synchronous reading Second, many readers due to the fact that women workers may read the scene,This highlights the advantages of the e - book, as described above, when the electronic book on the different platforms of synchronous reading . has a direct advantage it is also a lot of consumers attach greater importance to the launch of the has a direct advantage it is also a lot of consumers attach greater importance to the launch of the .
when, except for the digital library, and withdrew from when the client APP when reading, mobile reading, as well as their own reader, read the when, except for the digital library, and withdrew from when the client APP when reading, mobile reading, as well as their own reader, read the . In June 2013, see the advent of the Second Generation In June 2013, see the advent of the Second Generation .
compared a 2012 first - generation products, "read the" 2 in hardware configuration, function, plus the price advantage of up to 20 million by as much as the E - book content, there is reason to believe that, for many years as the Chinese book market, Chief.When when trying through Apple's ipod can be traced to the "+ terminal content" mode, disentomb larger book content realising opportunities dangdang 2013 retail business has been the strategic center of gravity dangdang 2013 retail business has been the strategic center of gravity .
Dangdang's 2012 's e - commerce price war in the face of the grim situation, dangdang clothing such as proprietary platform + 95% full - year growth, exceeding the turnover on the books, some categories such as apparel, home textiles and babies emerge as powerhouses, with growth in some areas, the 10 - fold, when the flag when focused on a few core categories of comprehensive shopping center successful transformations; publications, while 30 per cent, but the online and the share is substantially maintained,and superior opponent several times Dangdang's 2012 's e - commerce price war in the face of the grim situation, dangdang clothing such as proprietary platform + 95% full - year growth, exceeding the turnover on the books, some categories such as apparel, home textiles and babies emerge as powerhouses, with growth in some areas, the 10 - fold, when the flag when focused on a few core categories of comprehensive shopping center successful transformations; publications, while 30 per cent, but the online and the share is substantially maintained,and superior opponent several times . {N} on the line when the gift - giving when online gift service, by Dangdang to December 19, 2013 launched a gift service function, is the domestic e - commerce industry debuted a gift service available to buyers with {N} on the line when the gift - giving when online gift service, by Dangdang to December 19, 2013 launched a gift service function, is the domestic e - commerce industry debuted a gift service available to buyers with .
"hidden price", "packaging", "Greeting Card", "text" and other customized services to meet the buyers in the holiday, birthday, visiting friends and relatives, business public relations when the demand for gifts from "hidden price", "packaging", "Greeting Card", "text" and other customized services to meet the buyers in the holiday, birthday, visiting friends and relatives, business public relations when the demand for gifts from . 3 when the when the online gift service, apply to all when whenproprietary trading of commodity, the commodity in the settlement document, select the line on the gift - giving, the four enjoy customized services: The order may be removed in a stream of parcels over a price and paper copy of the order details; free to fill in the text content and creates personalized greeting cards in the normal export packaging is increased by a particular outside package; success after being signed by the buyer shall notify the Buyer and the Seller 3 when the when the online gift service, apply to all when whenproprietary trading of commodity, the commodity in the settlement document, select the line on the gift - giving, the four enjoy customized services: The order may be removed in a stream of parcels over a price and paper copy of the order details; free to fill in the text content and creates personalized greeting cards in the normal export packaging is increased by a particular outside package; success after being signed by the buyer shall notify the Buyer and the Seller .
service support page ordering, Dangdang's mobile phone client will also achieve this function service support page ordering, Dangdang's mobile phone client will also achieve this function . prior compensation March 8 2014, Dangdang has a user account from being tampered, the balance of the stolen card, through the official micro blog of Dangdang's response, which is a high - end resulting from using wap,will users are prior compensation prior compensation March 8 2014, Dangdang has a user account from being tampered, the balance of the stolen card, through the official micro blog of Dangdang's response, which is a high - end resulting from using wap,will users are prior compensation .
The stolen account for an aggregate amount of 123164. 76 yuan, 113 bits relate to a user, through the system and manual means have been intercepted 61342. $16 for a user's actual loss 61822. 6 yuan after the investigation found, the outlaws in stealing the user login information, when the mobile phone via WAP version when the user modifies the binding of the mobile phone number, email address and other information so consumers account balance purchases 6 yuan after the investigation found, the outlaws in stealing the user login information, when the mobile phone via WAP version when the user modifies the binding of the mobile phone number, email address and other information so consumers account balance purchases .
Dangdang has shut down the WAP terminal function modifying personal information, the commitment to implement the consumer has compensated Dangdang has shut down the WAP terminal function modifying personal information, the commitment to implement the consumer has compensated .
Social Influence
influence plays a leading role in the "B2C" on September 16, 2009, according to iResearch Consulting issued by iResearch - B2C e - commerce sites market impact assessments to study "of the display data, when to 389 when the composite score ranked the first, and the influence plays a leading role in the B2C influence plays a leading role in the "B2C" on September 16, 2009, according to iResearch Consulting issued by iResearch - B2C e - commerce sites market impact assessments to study "of the display data, when to 389 when the composite score ranked the first, and the influence plays a leading role in the B2C . 7" market to be stable when the advantage is obvious" on July 29, 2010, according to iResearch Consulting issued by iResearch - B2C e - commerce sites market impact assessments to study report (2010) "of the display data, when overseas when it entered the market at an earlier time,Positive effective marketing activity and service of the website and create a good reputation to 398. 4 of the respective overall scores of B2C Electronic Commerce Website first
8 "opening shot" on October 16, 2013, when the bundling of the Singles' Day "celebration in December" promotion which was officially opened officially launched "The Singles' Day" promotional shot - down, books, clothing, babies and children as well as its strategic presence in the category promotion officially launched 8 "opening shot" on October 16, 2013, when the bundling of the Singles' Day "celebration in December" promotion which was officially opened officially launched "The Singles' Day" promotional shot - down, books, clothing, babies and children as well as its strategic presence in the category promotion officially launched . Li Guoqing is said, when "business anniversary month festival" books, clothing, general merchandise, has started promoting large profits, and the establishment of the "Double 11" when the same Li Guoqing is said, when "business anniversary month festival" books, clothing, general merchandise, has started promoting large profits, and the establishment of the "Double 11" when the same .
When promotion in each category: books that some 500,000 5 fold topped.Fall 1 - 5 fold, Department Store, a digital low as 9. 9 9 "Sanjia brand, outpacing rivals 30 has to give me a bit" in April 2013, according to Chinese IT research center of "E - commerce network brand research survey" are displayed, when "the totality of the circumstances, the user's attention, the media, negative index, flow index" of five important indexes of links in the survey, more than 30 domestic e - commerce merchant, winners of "China's top brand," 9 "Sanjia brand, outpacing rivals 30 has to give me a bit" in April 2013, according to Chinese IT research center of "E - commerce network brand research survey" are displayed, when "the totality of the circumstances, the user's attention, the media, negative index, flow index" of five important indexes of links in the survey, more than 30 domestic e - commerce merchant, winners of "China's top brand," .
10 10.
Supply Chain
As the leading E - Commerce China Dangdang, a profound experience of supply chain management all over the country with more than 1,000 of its suppliers have established solid cooperation relationship Dangdang through its extensive distribution network in over 750 cities and towns to provide home delivery, cash on delivery service, a set of Chinese consumers from As the leading E - Commerce China Dangdang, a profound experience of supply chain management all over the country with more than 1,000 of its suppliers have established solid cooperation relationship Dangdang through its extensive distribution network in over 750 cities and towns to provide home delivery, cash on delivery service, a set of Chinese consumers from . In addition, when also provide other forms of payment, including online payments, wire transfers, postal remittances and 104 when the when the In addition, when also provide other forms of payment, including online payments, wire transfers, postal remittances and 104 when the when the .
home service provider to establish a logistics cooperation, to increase its freight reach and enhancing the quality and efficiency of home service provider to establish a logistics cooperation, to increase its freight reach and enhancing the quality and efficiency of . As of 2013,Dangdang has been in the country's 11 cities opened 20 warehouses, covering an area of more than 42 million square meters, up to 21 cities on that day, the next day reached the city of 158 night deliveries in 11 cities, a city of more than 1100 C. O., use the POS machine card - payment in nearly 300 cities, home exchange this city 580
4 4.
Customer Service
Users can chat online in real time, as the case may be, give email or 7 * 24 - hour hotline and contact Users can chat online in real time, as the case may be, give email or 7 * 24 - hour hotline and contact . Dangdang's Customer Service Center in Beijing, the end of December 2012, there were 479 - trained employee answers questions, dealing with complaints and refund matters Dangdang's Customer Service Center in Beijing, the end of December 2012, there were 479 - trained employee answers questions, dealing with complaints and refund matters .
user can plop on the buffet and exchange the goods receipt of the goods within 15 days after the "product change, can be returned within 7 days user can plop on the buffet and exchange the goods receipt of the goods within 15 days after the "product change, can be returned within 7 days . data shows, 2012 Q4 investment platform with $5. 483 billion yuan, in 2012 investment platform for a trade value of 13. 731 billion yuan,2013 Q1 trading platform 9. 96 billion yuan, up 193 percent year - on - year growth in apparently used
Honors Obtained
April 28, 2004, Dangdang is" Hi - tech Industry in China "magazine as" the 2004 China future leadership in science and technology enterprises" April 28, 2004, Dangdang is" Hi - tech Industry in China "magazine as" the 2004 China future leadership in science and technology enterprises" . in January, 2005, the company has obtained the China Charity Federation, Chinese entrepreneurs to issue" Love China " in January, 2005, the company has obtained the China Charity Federation, Chinese entrepreneurs to issue" Love China ".
Memorial Award of the Indian Ocean tsunami of December 2005, the Internet Society of China Dangdang is named" China Internet Industry Survey B2C online shopping in the Olympics, China's Internet industry will top 50 wine brands" with the title of Memorial Award of the Indian Ocean tsunami of December 2005, the Internet Society of China Dangdang is named" China Internet Industry Survey B2C online shopping in the Olympics, China's Internet industry will top 50 wine brands" with the title of . September 2006 E - Commerce China Dangdang, home of the General Assembly on the growth, Tianjin newspaper group has been awarded the internet September 2006 E - Commerce China Dangdang, home of the General Assembly on the growth, Tianjin newspaper group has been awarded the internet .
Growth Award in March 2007,According to the authoritative market research agency, AC Nielson report shows, Dangdang's brand in the respondents mention rate first, brand awareness in China's B2C industry ranked Growth Award in March 2007,According to the authoritative market research agency, AC Nielson report shows, Dangdang's brand in the respondents mention rate first, brand awareness in China's B2C industry ranked . in November 2007, at "2007 3rd most consumer favorite Web site in the appraisal activity of", "e - commerce world" awarded "2007 consumer favorite website Schools" in November 2007, at "2007 3rd most consumer favorite Web site in the appraisal activity of", "e - commerce world" awarded "2007 consumer favorite website Schools" .
title in January 2008, Dangdang is China Publishers Association and the Publication Business Association awarded the" integrity management " title in January 2008, Dangdang is China Publishers Association and the Publication Business Association awarded the" integrity management ". units issued in January 2008,"Cadence Cup: 2007 Privately - run Book Industry Award" at the Academy Awards, Dangdang has been named the "Best Online Bookstore" units issued in January 2008,"Cadence Cup: 2007 Privately - run Book Industry Award" at the Academy Awards, Dangdang has been named the "Best Online Bookstore" .
In January 2010, the GAO issued by the Division, in cooperation with the Chinese edition, Zhongfa Co, China Xinhua Bookstore Association, sponsored by "the good faith management, quality service" Society since its foundation in E - Commerce China Dangdang, elected for a second successive year of sincere operation, quality service " In January 2010, the GAO issued by the Division, in cooperation with the Chinese edition, Zhongfa Co, China Xinhua Bookstore Association, sponsored by "the good faith management, quality service" Society since its foundation in E - Commerce China Dangdang, elected for a second successive year of sincere operation, quality service ". units issued in May 2010, the company has won the title of" China Best Innovation Talents Development Enterprise Award "in January 2011, the company has won the 2010 - 2011 China" Talent Management "award for February 2011 units issued in May 2010, the company has won the title of" China Best Innovation Talents Development Enterprise Award "in January 2011, the company has won the 2010 - 2011 China" Talent Management "award for February 2011 .
,Dangdang, which won the 2010 Zhongguancun Top Ten famous brand ,Dangdang, which won the 2010 Zhongguancun Top Ten famous brand . 5 February 2011, Mr Li and China Top 10 Outstanding listed Internet entrepreneurs 5 February 2011, Mr Li and China Top 10 Outstanding listed Internet entrepreneurs .
2008 January, Li Guoqing is published by the "people" magazine's list of "annual distribution characters"," Cadence's cup "was named" Person of the Year "title 2008 January, Li Guoqing is published by the "people" magazine's list of "annual distribution characters"," Cadence's cup "was named" Person of the Year "title . in December 1999, Ms. Yu Guangming Daily Eleven Media is a 1999 Chinese Internet news"
in February 2001, Ms Yu won the cup in 2000 China IT Top Ten Person nominated in February 2001, Ms Yu won the cup in 2000 China IT Top Ten Person nominated . in April 2003,Yu - Yu won the "Excellence magazine's" annual Smart Women" in April 2003,Yu - Yu won the "Excellence magazine's" annual Smart Women" .
May 2005, Ms. Peggy Yu, speaking as a guest invited to participate in the Ninth Fortune Global Forum, and Global 500 leader alongside lecture in November 2006 by Ms. Peggy Yu's" The Wall Street Journal "in 2006 as one of the Top Ten most powerful women
in April 2011, Dangdang's Yu - Yu, chairman of China Entrepreneur magazine of" Magnolia Award " in April 2011, Dangdang's Yu - Yu, chairman of China Entrepreneur magazine of" Magnolia Award ".
Social Responsibility
Dangdang has been working in the enterprises, shareholder liability at the same time, employees, consumers, community and environmental responsibility of Dangdang has been working in the enterprises, shareholder liability at the same time, employees, consumers, community and environmental responsibility of . corporate social responsibility requires that the enterprises must overstep the profit as the only target of traditional philosophy, and shall emphasize concern about the people's value in the production process, consumers, environment and social contribution, and for that we are engaged in a series of charitable activities to benefit the society with social growth from corporate social responsibility requires that the enterprises must overstep the profit as the only target of traditional philosophy, and shall emphasize concern about the people's value in the production process, consumers, environment and social contribution, and for that we are engaged in a series of charitable activities to benefit the society with social growth from .
2008, May 12, when the when the Wenchuan quake, donated 100,000 yuan in June 2008, after the reconstruction when the soul. When released by the readers of books"activities in June 2008, when the when the charity online platform to assist Sichuan post - disaster reconstruction in November 2010, Apple snow plan in August 2010, when Sun Village when visiting activity when when to join the" Green Bookmark Action on September 17, 2012, which was 9. 18 approaching, Dangdang CEO Li Guoqing is customized by a million red flag, when the package is being distributed, and calling upon society at large red flag to be hung high in every corner of life, rational patriotic On August 19, 2014, when when the the Ludian earthquake stricken area is worth 100 billion worth of materials and Dangdang will be in the Chinese opened a bookstore in Wuhan Many offline parity"Scholarly Jiangcheng National reading month" started, Dangdang president Li Guoqing said, cooperated with Wuhan and constructing large offline physical stores, the price will be consistent with the online On August 19, 2014, when when the the Ludian earthquake stricken area is worth 100 billion worth of materials and Dangdang will be in the Chinese opened a bookstore in Wuhan Many offline parity"Scholarly Jiangcheng National reading month" started, Dangdang president Li Guoqing said, cooperated with Wuhan and constructing large offline physical stores, the price will be consistent with the online .
Li Guoqing said that Dangdang should first build two landmarks in the form of large bookstores, but also in the Tri - City streets running many convenience Li Guoqing said that Dangdang should first build two landmarks in the form of large bookstores, but also in the Tri - City streets running many convenience . bookstore bookstore, upon completion, will be conducted in that year of hundreds of books in promoting cultural activities and urban culture in our bookstore bookstore, upon completion, will be conducted in that year of hundreds of books in promoting cultural activities and urban culture in our .
says Li Guoqing, the price of the book sold the bookstore Dangdang will cost the same, to achieve an average 6.5 fold level 11 11.
