圖書信息
出版社: 清華大學出版社，北京交通大學出版社; 第1版 (2009年11月1日)
叢書名: 高等學校商務英語系列教材
平裝: 346頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 7811230763, 9787811230765
條形碼: 9787811230765
尺寸: 25.6 x 18.2 x 1.6 cm
重量: 540 g
內容簡介
《新編商務英語綜合教程》是“高等學校商務英語系列教材”之一。《新編商務英語綜合教程·學生用書(第1冊)》為第1冊，共10個單元，每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成，並配有相應的教師用書。本教程選材新穎，內容豐富，專業面廣，實用性強，可供高等院校經貿和商務英語專業的學生、具有相應英語水平的商務工作者及商務英語愛好者學習使用。
目錄
Unit 1 Business etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension
Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping: Let Your Fingers Do the Walking
Reading Ⅱ You'd Better Shop Around
Extension
Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension
Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ speeding New Products to Market
Extension
Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension
Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions
