職場英語[2016年清華大學出版社]

職場英語[2016年清華大學出版社]
職場英語[2016年清華大學出版社]
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《職場英語》是2016年10月1日由清華大學出版社出版的書籍,作者是:主編 劉洪嬌 、陸軍, 副主編 王欣 、吳菲 、 文濤。《職場英語》是為大學在校生編寫的實用性英語教材,旨在幫助學生在用英語交流的不同職場中建立信心,啟發和創造環境,通過口語表達和討論設定話題,接觸到較正式的、用於各種職場的實用英語。本教材套用面廣、實用性強,符合教育部大學英語教學改革工作所確定的加強實用性英語教學,全面提高大學生英語套用能力的教改方向。 本教材由10個單元組成,內容涉及信函寫作、商務會議、談判、求職面試等與職場英語相關的各個方面。各單元均由情景對話、背景知識和實踐練習這三部分構成。 實踐練習包括口語練習和書面練習,力求將課堂知識套用到實際,成為本教材改進增強的重點之一,也不失為其亮點之一。

編輯推薦

《職場英語》是為大學在校生編寫的實用性英語教材。它旨在能幫助學生在用英語交流的不同職場中建立信心,啟發和創造環境,通過口語表達和討論給定話題,使學生接觸到較正式的、用於各種工作場合的實用英語。本教材套用面廣、實用性強,符合教育部大學英語教學改革工作所確定的加強實用性英語教學,全面提高大學生英語套用能力的教改方向。

目錄

Contents

001 Unit1 JobInterviews

UsefulWordsandExpressions/002

SectionA Preparation/003

TextA HowtoPrepareforaJobInterview/003

TextB Don’tGiveAnswers,TellStories/004

SectionB PossibleProblems/007

TextA AreYouOver-PreparingforYourInterview/007

TextB TopicstoAvoidforJobInterviews/009

SectionC AboutSalary/011

TextA SalaryNegotiation/012

TextB WhenandHowtoDiscloseYourSalaryRequirements/013

SectionD InterviewTaboos/015

TextA TenThingsNottoSayinaJobInterview/015

TextB PleaseDon’tDoTheseEightThingsinanInterview/017

023 Unit2 BusinessEtiquette

UsefulWordsandExpressions/024

SectionA TelephoneEtiquette/025

TextA BusinessTelephoneEtiquette/025

TextB TipsforGreatBusinessPhoneCallEtiquette/026

SectionB ReceptionEtiquette/029

TextA HowtoReceiveVisitorsandBehavewithTheminYourOffice/029

TextB HowtoBehaveasaVisitororaGuest/031

SectionC MeetingEtiquette/033

TextA MeetingEtiquette/033

TextB BusinessMeetings/035

SectionD TableManners/037

TextA BusinessLunchEtiquetteinChina/038

TextB MindYourTableManners/039

045 Unit3 PersonalLetters

UsefulWordsandExpressions/046

SectionA JobHunting/047

TextA StrategiesandTechniquesforJobSearchSuccess/047

TextB HowtoWriteanApplicationLetter/049

SectionB Recommendation/051

TextA HowtoMakeaRecommendationRequest/051

TextB RecommendationforEmployment/053

SectionC Resumes/056

TextA Resumes/056

TextB FunctionalResume/058

SectionD LeaveandNotification/061

TextA HowtoWriteaLeaveofAbsenceLetter/061

TextB Notice/062

068 Unit4 BusinessLetter

UsefulWordsandExpressions/069

SectionA Invitation/070

TextA BusinessInvitationLetter/070

TextB FriendlyInvitationLetter/071

SectionB Certification/073

TextA HowtoWriteaCertificationLetter/073

TextB TheCertificationLettersforEmployee/075

SectionC Complaint/077

TextA HowtoWriteaComplaintLetter/077

TextB HowtoRespondtoaComplaintLetter/078

SectionD Introduction/080

TextA BusinessIntroductionLetter/081

TextB HowtoWriteaSelfIntroductionLetter/082

088 Unit5 BusinessNegotiation

UsefulWordsandExpressions/089

SectionA Preparation/090

TextA HowtoPlanaNegotiationMeeting/090

TextB SevenStrategiesThatBoostNegotiationSuccess/091

SectionB StrategiesandSkills/093

TextA WhatIsWin-WinNegotiation?/094

TextB TheArtofNegotiating/096

SectionC ClosingtheDeal/098

TextA HowtoSuccessfullyCloseaNegotiation/098

TextB FiveTipsforClosingtheDealinBusinessNegotiations/100

SectionD DealingwithThreats/103

TextA FiveWaystoDealwithThreatsduringaNegotiation/103

TextB HowtoGetToughinYourNextNegotiation/104

110 Unit6 ProductionandMarketing

UsefulWordsandExpressions/111

SectionA Introduction/112

TextA HowtoWriteProductInstructionsthatReallyWork/112

TextB HowtoDesignaReadableUserManual/114

SectionB ProductDevelopment/117

TextA TheSecrettoSuccessfulProductDesignIsSimplicity/117

TextB ThreeWaystoUseSocialMediaforProductResearchandDevelopment/119

SectionC ServiceConcept/121

TextA ServicesMarketing—MomentofTruth/122

TextB Customer’sExpectationsandDelight/123

SectionD MarketStructure/125

TextA TheSevenPsofMarketing/126

TextB MarketStructures/127

133 Unit7 BusinessCommunication

UsefulWordsandExpressions/134

SectionA OnBusiness/135

TextA HowtoPrepareforaBusinessTrip/135

TextB HowtoGetOrganizedforaBusinessTrip/137

SectionB CommunicationwithCustomers/139

TextA HowtoCommunicateMoreEffectivelywithCustomers/139

TextB SimpleWaystoImproveYourCommunicationwithClients/142

SectionC CommunicationwithEmployees/144

TextA HowtoCommunicateEffectivelywithEmployees/145

TextB BetterCommunicatewithRemoteStartupEmployees/147

SectionD Communicatewith/149

TextA HowtoCommunicatewithYourBoss/150

TextB HowtoImproveCommunicationwithYourBoss/151

158 Unit8 PersonnelMatter

UsefulWordsandExpressions/159

SectionA BenefitsofCompany/160

TextA EmployeeBenefitsQuestionstoAsk/160

TextB BenefitsofWorkingforSmallCompanies/162

SectionB TaxIssues/164

TextA Tax-FreeBenefitsforEmployeesintheUS/164

TextB TaxIssues/166

SectionC Promotion/168

TextA ShouldYouAcceptaPromotionWithoutaRaise/169

TextB KnowYourselfWhentoGetaPromotion/171

SectionD Resignation/173

TextA TellYourEmployerYouNeedChange/173

TextB ReadytoQuitYourJob/175

181 Unit9 ExternalCorrespondence

UsefulWordsandExpressions/182

SectionA ContactingbyE-mail/183

TextA TheUseofE-mailinBusinessCommunication/183

TextB EffectiveE-mailCommunication/185

SectionB ContactingbyFax/187

TextA UsesofFaxesinBusiness/187

TextB HowtoFaxovertheInternet/189

SectionC CustomerRelationship/191

TextA TheSecretofBetterCommunicationwithYourCustomers/191

TextB EffectiveCommunicationinCustomerService/193

SectionD Dealingwith/195

TextA CustomerComplaintsOnline/195

TextB DifficultCustomers/197

204 Unit10 BusinessTraining

UsefulWordsandExpressions/205

SectionA StaffDevelopment/206

TextA TrainingStaff/206

TextB TrainingCanMakeaDifference/208

SectionB AssessingTraining/210

TextA AssessingStaffTrainingNeeds/211

TextB AssessmenttoTrainingGoals/212

SectionC TeamBuilding/215

TextA TeamBuildingintheWorkplace/215

TextB TeamWorkandTeamBuildingEssentials/216

SectionD Corporate/219

TextA WhatMakesUpYourCompanyCulture?/219

TextB ExamplesofCorporateCulture/220

226 Keys

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