編輯推薦
《職場英語》是為大學在校生編寫的實用性英語教材。它旨在能幫助學生在用英語交流的不同職場中建立信心,啟發和創造環境,通過口語表達和討論給定話題,使學生接觸到較正式的、用於各種工作場合的實用英語。本教材套用面廣、實用性強,符合教育部大學英語教學改革工作所確定的加強實用性英語教學,全面提高大學生英語套用能力的教改方向。
目錄
Contents
001 Unit1 JobInterviews
UsefulWordsandExpressions/002
SectionA Preparation/003
TextA HowtoPrepareforaJobInterview/003
TextB Don’tGiveAnswers,TellStories/004
SectionB PossibleProblems/007
TextA AreYouOver-PreparingforYourInterview/007
TextB TopicstoAvoidforJobInterviews/009
SectionC AboutSalary/011
TextA SalaryNegotiation/012
TextB WhenandHowtoDiscloseYourSalaryRequirements/013
SectionD InterviewTaboos/015
TextA TenThingsNottoSayinaJobInterview/015
TextB PleaseDon’tDoTheseEightThingsinanInterview/017
023 Unit2 BusinessEtiquette
UsefulWordsandExpressions/024
SectionA TelephoneEtiquette/025
TextA BusinessTelephoneEtiquette/025
TextB TipsforGreatBusinessPhoneCallEtiquette/026
SectionB ReceptionEtiquette/029
TextA HowtoReceiveVisitorsandBehavewithTheminYourOffice/029
TextB HowtoBehaveasaVisitororaGuest/031
SectionC MeetingEtiquette/033
TextA MeetingEtiquette/033
TextB BusinessMeetings/035
SectionD TableManners/037
TextA BusinessLunchEtiquetteinChina/038
TextB MindYourTableManners/039
045 Unit3 PersonalLetters
UsefulWordsandExpressions/046
SectionA JobHunting/047
TextA StrategiesandTechniquesforJobSearchSuccess/047
TextB HowtoWriteanApplicationLetter/049
SectionB Recommendation/051
TextA HowtoMakeaRecommendationRequest/051
TextB RecommendationforEmployment/053
SectionC Resumes/056
TextA Resumes/056
TextB FunctionalResume/058
SectionD LeaveandNotification/061
TextA HowtoWriteaLeaveofAbsenceLetter/061
TextB Notice/062
068 Unit4 BusinessLetter
UsefulWordsandExpressions/069
SectionA Invitation/070
TextA BusinessInvitationLetter/070
TextB FriendlyInvitationLetter/071
SectionB Certification/073
TextA HowtoWriteaCertificationLetter/073
TextB TheCertificationLettersforEmployee/075
SectionC Complaint/077
TextA HowtoWriteaComplaintLetter/077
TextB HowtoRespondtoaComplaintLetter/078
SectionD Introduction/080
TextA BusinessIntroductionLetter/081
TextB HowtoWriteaSelfIntroductionLetter/082
088 Unit5 BusinessNegotiation
UsefulWordsandExpressions/089
SectionA Preparation/090
TextA HowtoPlanaNegotiationMeeting/090
TextB SevenStrategiesThatBoostNegotiationSuccess/091
SectionB StrategiesandSkills/093
TextA WhatIsWin-WinNegotiation?/094
TextB TheArtofNegotiating/096
SectionC ClosingtheDeal/098
TextA HowtoSuccessfullyCloseaNegotiation/098
TextB FiveTipsforClosingtheDealinBusinessNegotiations/100
SectionD DealingwithThreats/103
TextA FiveWaystoDealwithThreatsduringaNegotiation/103
TextB HowtoGetToughinYourNextNegotiation/104
110 Unit6 ProductionandMarketing
UsefulWordsandExpressions/111
SectionA Introduction/112
TextA HowtoWriteProductInstructionsthatReallyWork/112
TextB HowtoDesignaReadableUserManual/114
SectionB ProductDevelopment/117
TextA TheSecrettoSuccessfulProductDesignIsSimplicity/117
TextB ThreeWaystoUseSocialMediaforProductResearchandDevelopment/119
SectionC ServiceConcept/121
TextA ServicesMarketing—MomentofTruth/122
TextB Customer’sExpectationsandDelight/123
SectionD MarketStructure/125
TextA TheSevenPsofMarketing/126
TextB MarketStructures/127
133 Unit7 BusinessCommunication
UsefulWordsandExpressions/134
SectionA OnBusiness/135
TextA HowtoPrepareforaBusinessTrip/135
TextB HowtoGetOrganizedforaBusinessTrip/137
SectionB CommunicationwithCustomers/139
TextA HowtoCommunicateMoreEffectivelywithCustomers/139
TextB SimpleWaystoImproveYourCommunicationwithClients/142
SectionC CommunicationwithEmployees/144
TextA HowtoCommunicateEffectivelywithEmployees/145
TextB BetterCommunicatewithRemoteStartupEmployees/147
SectionD Communicatewith/149
TextA HowtoCommunicatewithYourBoss/150
TextB HowtoImproveCommunicationwithYourBoss/151
158 Unit8 PersonnelMatter
UsefulWordsandExpressions/159
SectionA BenefitsofCompany/160
TextA EmployeeBenefitsQuestionstoAsk/160
TextB BenefitsofWorkingforSmallCompanies/162
SectionB TaxIssues/164
TextA Tax-FreeBenefitsforEmployeesintheUS/164
TextB TaxIssues/166
SectionC Promotion/168
TextA ShouldYouAcceptaPromotionWithoutaRaise/169
TextB KnowYourselfWhentoGetaPromotion/171
SectionD Resignation/173
TextA TellYourEmployerYouNeedChange/173
TextB ReadytoQuitYourJob/175
181 Unit9 ExternalCorrespondence
UsefulWordsandExpressions/182
SectionA ContactingbyE-mail/183
TextA TheUseofE-mailinBusinessCommunication/183
TextB EffectiveE-mailCommunication/185
SectionB ContactingbyFax/187
TextA UsesofFaxesinBusiness/187
TextB HowtoFaxovertheInternet/189
SectionC CustomerRelationship/191
TextA TheSecretofBetterCommunicationwithYourCustomers/191
TextB EffectiveCommunicationinCustomerService/193
SectionD Dealingwith/195
TextA CustomerComplaintsOnline/195
TextB DifficultCustomers/197
204 Unit10 BusinessTraining
UsefulWordsandExpressions/205
SectionA StaffDevelopment/206
TextA TrainingStaff/206
TextB TrainingCanMakeaDifference/208
SectionB AssessingTraining/210
TextA AssessingStaffTrainingNeeds/211
TextB AssessmenttoTrainingGoals/212
SectionC TeamBuilding/215
TextA TeamBuildingintheWorkplace/215
TextB TeamWorkandTeamBuildingEssentials/216
SectionD Corporate/219
TextA WhatMakesUpYourCompanyCulture?/219
TextB ExamplesofCorporateCulture/220
226 Keys