圖書信息
出版社: 中央廣播電視大學出版社; 第1版 (2011年7月1日)
平裝: 669頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 9787304020576
條形碼: 9787304020576
尺寸: 29.5 x 23.1 x 6.1 cm
重量: 2 Kg
內容簡介
《環球商務英語(套裝共2冊)》是從英國開放大學（Open University）引進改編的適合以自學為主的商務英語用書，該教材深入淺出地介紹了一些當代商務理念和國際商務慣例，以及英語國家的商務文化。全書共有8個教學模組（ Module），分為1、2兩冊，並配有9盤錄音帶。第1冊包括：第1模組公司結構與經營（Module l Change and the company）；第2模組客戶服務（Module 2 The customer）；第3模組 財務管理（Module 3Finance）；第4模組新產品開發（Module 4 A new product）；第2冊包括：第5模組 技術培訓與發展（Module 5 Responding to technology）；第6模組招聘與求職（Module 6 Recruiting new staff）；第7模組 廣告與市場競爭（Module 7 advertising and competition）； 第8模組 銷售與服務（Module 8 Selling the product）。
目錄
Module plans
Module 1 Change and the company
Unit 1 How companies operate
Session 1 Dutton Engineering
Session 2 The structure of organisations
Session 3 Successful products
Unit 2 Responding to change
Session 4 Peop/e and change
Session 5 Describing trends
Session 6 The g/OBA/ market
Unit 3 Ways of working
Session 7 Te/ecommuting
Session 8 Working with regu/ations
Session 9 Working in cyberspace
Unit 4 Pronunciation and review
Session 10 Pronunaation
Session 11 Review
Session I2 Communicative activities
Answers
Module 2 The customer
Unit 1 Customer service
Session I Planning improvements to customer service
Session 2 Formu/ating customer service po/icy
Session 3 briefing staff about customer po/icy
Unit 2 Customer feedback
Sess/on 4 Finding out what customers think - I Face-to-face interviews
Session 5 Finding out what customers think - 2 On the te/ephone
Session 6 Finding out what customers think - 3 Written questionnaires
Unit 3 Total quality Management
Session 7 What /s Tota/ Qua/ity Managementl
Session 8 Who /s invo/VED in Total Qua/ity Managementl
Session 9 How /s Tota/ Quality Management managedl
Unit 4 Pronunciation and review
Session 10 Pronunciation
Session 71 Review
Session 72 Communicative activities
Answers
Module 3 Finance
Unit 1 Financial awareness
Session 7 Finance - the bas/cs
Session 2 Cash-f/ow problems
Session 3 The profit and /oss account
Unit 2 Finance in practice
Session 4 stagecoach - the background
Session 5 Business success and failure at Stagecoach
Session 6 Giving a financia/ presentation
Unit 3 Setting up in business
Session 7 The business p/an: what you need for success
Session 8 P/anning and risk assessment
Session 9 Fai/ure, cash-flow prob/ems and starting again
Unit 4 Pronunciation and review
Session /O Pronunciation
Session 77 Review
Session 12 Communicative activities
Answers
Module 4 A new product
Unit 1 What do people want?
Session 7 Ta/king about products
Session 2 Focus groups
.Session 3 Market research reports
Unit 2 Team spirit
Session 4 Teamwork
Session 5 Arranging meetings
Session 6 A//ocating tasks
Unit 3 Promoting your product
Session 7 Product promotions
Session 8 Another examp/e of product innovation
.Session 9 Promoting a product interna//y and externa//y
Unit 4 Pronunciation and review
Session IO Pronunciation
Session 17 Review
Session /2 Communicative activities
Answers
Transcript
Self-Assessment
Glossary
Acknowledfjements
Module plans
Module 5 Responding to technology
Unit 1 Technology and the company
Session 7 ICTand training
Session 2 Techno/ogy brings change
Session 3 Writing reports
Unit 2 Making things clear
Session 4 Fo//ow/ng instructions
Sess/on 5 /CT he/pdesks
Session 6 Describing processes
Unit 3 The Internet and change
Session 7 Business on the /nternet
Session 8 Te/ecommuting
Session 9 Getting the message
Unit 4 Pronunciation and review
Session 10 Pronunciation
Session 7 7 Review
Session 12 Communicative activrties
Answers
Module 6 Recruiting new staff
Unit 1 Deciding to recruit
Sess/on 1 The vacancy
Session 2 Person specifications
Session 3 Recruitment methods
Unit 2 Applying for posts
Sess/on 4 C Vs
Session 5 Covering /etters
Session 6 Se/ecting app/icants
Unit 3 Selection and induction
Sess/on 7 /nterviews
Session 8 References
Session 9 Induction programmes
Unit 4 Pronunciation and review
Session IO Pronunciation
Session ll Review
Session 12 Communicative activities
Answers
Module 7 Advertising and competition
Unit I Researching the competition
Session / P/anning research
Session 2 A competitor ana/ysis chart
Session 3 Comparing data
Unit 2 Research, planning and advertising
Session 4 Market research
Sess/on 5 Advertising
Session 6 A SMART action p/an
Unit 3 The importance of the brand
Session 7 Using the SWOTana/ysis
Sess/on 8 , Brand image
Session 9 Re-positioning a brand
Unit 4 Pronunciation and review
Sess/on /O Pronunciation
Session 7 / Review
Sess/on 12 Communicative activities
Answers
Module 8 Selling the product
Unitl Selling
Sess/on 7 What /s sellingl
hSess/on 2 Presenting the product
Session 3 Sales negotiations
Unit 2 Caring for customers
Session 4 Comp/aints - a positive approach
Session 5 Customer care in practice
Session 6 Fo//ow up and after sa/es
Unit 3 The wider world
Session 7 G/obalisation and /ts impact on the business wor/d
Session 8 Management and business sty/es in different countries
Sess/on 9 Personal experiences of doing business abroad
Unit 4 Pronunciation and review
Sess/on 10 Pronunciation
Sess/on 7/ Review
Sess/on 12 Communicative activities
Answers
Transcript
Self-Assessment
Glossary
Acknowledgements
