圖書信息
出版社: 對外經濟貿易大學出版社; 第1版 (2011年7月1日)
外文書名: Practical English for Exhibition and Trade Fair
叢書名: 全國高等院校基於工作過程的校企合作系列教材
平裝: 167頁
正文語種: 英語
開本: 16
ISBN: 9787566300218
條形碼: 9787566300218
尺寸: 28.4 x 18.2 x 1 cm
重量: 281 g
內容簡介
《會展實務英語》內容緊扣會展企業人才能力需求，以會展商務活動體系中的典型工作任務與工作過程為依據，以“主辦方”、“參展商”以及“採購商”三個不同角色的真實工作任務為出發點，按照展前、展中和展後的工作流程式化教學內容。每一個模組對應不同的工作流程與任務，每一個學習任務針對不同的職業技能，並結合英語知識學習和套用能力培養設計教學環節，教材內容具有較強的實用性與針對性。
目錄
Module 1 Services beflore an Exhibition
Part l Promoting an Exhibition推廣展會
Task 1 Introducing an Exhibition
Task 2 inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Part 2 Making Exhibiting Arrangements安排參展
Task 1 booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Part 3 Moving in an Exhibition進駐展館
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff.
Module 2 Services at an Exhibition
Part 4 Receiving Clients接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Part 5 Presenting Products推介產品
Task 1 Presenting Products
Task 2 Talking with Visiting Clients about New Products
Task 3 Learning to Present Effectively。
Part 6 Negotiating Business洽談業務
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packing and Insurance
Part 7 Signing a Contract簽訂契約
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Part 8 Following up Business跟進業務
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Part 9 Analyzing Exhibition Results分析會展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Appendices
Appendix 1 附錄1 常用外貿專業術語縮略詞
Appendix 2 附錄2 國際展覽專業術語
Appendix 3 附錄3 部分展覽專業網站
References參考文獻
