圖書信息
出版社: 化學工業出版社; 第1版 (2008年2月1日)
平裝: 144頁
正文語種: 英語
開本: 16
ISBN: 9787122020932
條形碼: 9787122020932
尺寸: 23.4 x 16.4 x 0.8 cm
重量: 240 g
內容簡介
《普通高等教育十一五規劃教材?會展實務英語》為前期已經出版的《會展英語》的配套教材，旨在《會展英語》理論知識基礎上，為培養會展經濟專業學生及會展從業人員在實際操作過程中的英語套用能力做一種探索。《普通高等教育十一五規劃教材?會展實務英語》分10個單元，內容涉及會議和展覽的各主要環節的運作細節，包括會展接待與食宿安排、招標與投標勝算、參展與辦展注意事項、策劃預算與管理、參展手冊與文檔管理、撤展與安全保障等。為幫助學習者消化理解內容，每個單元均附有專業術語詞表和行業語句翻譯練習；為了幫助課堂師生互動，進一步體驗實踐效果，《普通高等教育十一五規劃教材?會展實務英語》每個單元還設計了相關環節的模擬演練與討論。
目錄
Unit 1 How to Conduct a Productive Effective and Interesting Meeti
Part A Prepare a Meeting
Part B Dos and Don'ts for a Meeting
Part C How to Take Minutes——an Example
Part D Closing the Meeting and Following up
Part E Discussion and Practice
Unit 2 Get Ready for an Exhibition
Part A A Brief Introduction to What to Be Prepared
Part B Get the Ball Rolling on
Part C Event Planning Tips
Part D Tips for Bringing the Event to Life——Another Scenario
Part E Discussion and Practice
Unit 3 How to Organize a Convention
Part A Planning a Checklist
Part B An Exhibition at MECC——an Example
Part C Guide for Overseas Exhibitors
Part D Discussion and Practice
Unit 4 How to Win a Bidding.
Part A Preparation
Part B Feasibility Study
Part C Proposal Documents
Part D Discussion and Practice
Unit 5 How to Plan an Event
Part A Objectives for Different Types of Events
Part B Budgeting
Part C Initial Planning
Part D Budget Breakdown
Part E Discussion and Practice
Unit 6 How to Create Event Management Manual
Part A What Can a Management Manual Help?
Part B Corporate Event Operations Manual Checklist
Part C Manual Design
Part D Checklists
Part E Discussion and Practice
Unit 7 The Event Management Process
Part A Event Management Life Cycle
Part B Proper Scheduling Benefits
Part C Corporate Events, Fund-Raisers, Special Events
Part D Create Critical Paths
Part E Discussion and Practice
Unit 8 Event Signage and Shutdown Procedure
Part A Event Signage
Part B Event Shutdown Procedure
Part C Discussion and Practice
Unit 9 Evaluation through Measurement and Analysis
Part A Evaluation Process
Part B Quantitative and qualitative Evaluation Methods
Part C Cost-Benefit
Part D Discussion and Practice
Unit 10 Event Office Documentation
Part A How to File Office Documents
Part B How to Establish the Filing Systems
Part C Corporate Event Office Requirements
Part D Documentation and Risk
Part E Discussion and Practice
翻譯練習參考答案
References
