圖書信息
出版社: 旅遊教育出版社; 第1版 (2010年1月1日)
叢書名: 中國旅遊學術推廣文叢
平裝: 443頁
正文語種: 英語
開本: 16
ISBN: 7563718966, 9787563718962
條形碼: 9787563718962
尺寸: 22.6 x 16.8 x 2.4 cm
重量: 662 g
作者簡介
Prof. Du Jiang (杜江) has a PhD in economics and is now the Deputy General Director of China National Tourism Administration and President of the China Tourism Academy.A veteran researcher and a prolific academic writer in tourism
operations and management, Dr. Du also holds academic advisor positions at the national and ministerial levels. He is on the editorial board of The Asia Pacific' Journal of Tourism and Tourism Marketing Research.
內容簡介
《旅行社管理比較研究(英文版)》主要內容簡介：In 1979 China started the policy of reform and opening-up. During thesethirty years of development, the tourism industry has gained valuableexperiences in all phases of modernization, industrialization and marketization.
目錄
Chapter 1 The Framework and Methodology of Comparative Study of Travel Services Management
Section Ⅰ The Rationale to the Comparative Study and Comparative Management
Section Ⅱ The Theoretic System and Research Methodology of Comparative Economics
Section Ⅲ The Research System of Comparative Studies on Travel Services
Summary
Further Readings
Chapter 2 A Comparative Study of Fundamental Theories and Concepts of Travel Services
Section Ⅰ A Camparison of Concepts of Travel Services
Section Ⅱ A Comparison of the Social Roles and Impacts of Travel Services
Section Ⅲ A Comparison of Development Concepts of Travel Services
Summary
Further Readings
Chapter 3 A Comparative Study of historical Development and Evolution Modes of Travel Services
Section Ⅰ International Historical Development and Evolution Modes of Travel Services
Section Ⅱ Development and Evolvement Patterns of the Chinese Travel Service Industry
Summary
Further Readings
Chapter 4 A Comparison of the Market Environments of Travel Services
Section Ⅰ A Comparison of Tourism Development Patterns
Section Ⅱ A Comparison of the Organizational Structure and Economic Efficiency of Travel Services
Section Ⅲ A Comparison of Tourist Consumption Patterns
Summary
Further Readings
Chapter 5 A Comparison of the Institutional Environments of Travel Services
Section Ⅰ A Comparison of Government Regulation Systems in Travel Services
Section Ⅱ A Comparison of Governmental Administrative Systems in Travel Services
Section Ⅲ A Comparison of Travel Service Industrial Organization and Their Operation Mechanism.
Summary
Further Readings
Chapter 6 A Comparison of Travel Service Distribution Systems and Operation Approaches
Section Ⅰ A Comparison of Distribution Systems of Travel Services
Section Ⅱ A Comparison of Travel Service Establishment Forms and Technological Conditions
Section Ⅲ A Comparison of Travel Service Operation Patterns
Section Ⅳ The Evolution and Impacts of Travel Services
Summary
Further Readings
Chapter 7 A Comparison of Travel Service Organization Management and Development Patterns
Section Ⅰ General Theories on the Organization Management of Travel Services
Section Ⅱ A Comparison of Travel Service Organization Charts
Section Ⅲ A Comparison of Typical Development Models of Travel Services
Summary
Further Readings
Chapter 8 A Comparison of Marketing Managements of Travel Services
Section Ⅰ A Comparison of Travel Services' Brands and Distribution Channels
Section Ⅱ A Comparison of Travel Distribution Systems
Section Ⅲ Marketing and Pricing Strategies of Travel Services
Section Ⅳ A Comparison of Product and Pricing Strategies of Travel Services
Summary
Further Readings
Chapter 9 A Comparison of Travel Service Reception Managements :
Section Ⅰ The Reception Operation Process of Travel Services
Section Ⅱ A Comparison of Travel Services' Reception Managements
Section Ⅱ A Comparison of Standardization of Operational Procedures of Travel Services
Summary
Further Readings
Chapter 10 A Comparison of Crisis Managements of Travel Services
Section Ⅰ An Overview of Crisis Management of Travel Services
Section Ⅱ A General Analysis of Crisis Influence Mechanism——with the SARS as Example
Section Ⅲ Establishing a Crisis Management System with Chinese
Characteristics for Travel Services
Section Ⅳ International Organizations in the Industrial Crisis Management System and Their Influences
Summary
Further Readings
Chapter 11 A Comparison of Development Trends of Travel
Services Industry
Section Ⅰ The Development Trend of Euro-American Travel Services Industry
Section Ⅱ The Main Factors That Influence Chinese Travel Services Industry
Section m The Development Trends of Chinese Travel Services Industry
Summary
Further Readings
