內容提要
Business Vocabulary in Use, a new addition to the best selling En
新劍橋商務英語辭彙用法glish Cocabulary in Use titles, is suitable for intermediate and upper intermedtate level learners of business English. Primarily designed as a self-study reference and practice book it can also be used for classroom work. The book covers a wide range of business topics including Jobs, People and Organisations, Production, Marketing, Finance and the Economy and Business Culture. Business skills covered include Meetings, Negotiating and Presentations. 66 easy-to-use units: vocabulary items are presented and explained on lefthand pages with a range of practice exercises on right-hand pages. Presents and explains new words in context and shows learners how to use them. Over to you sections give learners the opportunity to put new language into practice. Contains British and American English. Includes a comprehensive, learner-friendly answer key. Full colour illustrations and photographs.
目錄
INTRODUCTION
JOBS,PEOPLE AND ORGANIZATIONS
1 Work and jobs
2 Ways of working
3 Recruitment and selection
4 Skills and pualifications
5 Pay and benefits
6 People and worklaces
7 The career ladder
8 Problems at work
9 Managers,executives and directors
10 Businesspeople and businessLeaders
11 Organizations1
12 Organizations2
PRODUCTION
13 Manufactring and services
14 The development process
15 Innovation and invention
16 Making things
17 Materials and suppliers
18 Business philosophies
MARKETING
19 Buyers,sellers and the market
20 Markets and competitors
21 Marketing and market orientation
22 Products and brands
23 Price
24 Place
25 Promotion
26 The Internet and e-commerce
MONEY
27 Sales and costs
28 Profitability and unprofitability
29 Getting paid
30 Assets,liabilities and the balance sheet
……
前言
Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business vocabulary. It is for people studying English before they start work and for those already working who need English in their job. Apart from improving your business vocabulary, the book also helps you to develop the language needed for important business communication skills. You can use the book on your own for self-study, or with a teacher in the classroom, one-to-one or in groups. ..
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