內容提要
《商貿英語教程》是為財經類院校本科高年級專業閱讀和商務專科英語學習而編寫的,可供財經類院校本科三年級學生在完成大學英語基礎階段學習後所開設的專業閱讀課和商務專科學生專業英語閱讀課使用。
本教材共分十章,內容涵蓋貿易經濟基本概念、管理過程、生產經營、人力資源、市場行銷、商品配送、財政、金融、稅收、證券、保險、會計、國際貿易等諸多方面。課文內容全部選自英文原版,文字規範,概念準確,表述地道,系統性強,課文既包含豐富的專業知識,又涉及大量的專業辭彙,且難度適中,專業特色明顯。
本教材除主課文外,每課課後均配有專業辭彙表作為本課語言學習重點。課後的填空練習主要針對課文篇章理解設計,專業術語與專業知識同時兼顧。英漢和漢英專業術語和段落互譯練習旨在幫助學生提高專業方面的書面交際能力。為擴大閱讀量,每課中還配有一篇獨立的補充材料,由學生課下閱讀。
目錄
UNTI1BUSINESSANDECONOMICSYSTEMS
BUSINESSBASICS
DEMANDANDSUPPLY
FORMSOFBUSINESSORGANIZATION
ECONOMICSYSTEMS
MACROECONOMICGOALS
PERFORMANCEOFECONOMICSYSTEMS
UNIT2MANAGERIALPROCESS
MANAGEMENTANDTHEWORKOFMANAGERS
MANAGERIALFUNCTIONS
MANAGEMENTBYOBJECTIVES
UNIT3PRODUCTIONANDOPERATIONSMANAGEMENT
THEPRODUCTIONPROCESS
PRODUCTIONPLANNING
INVENTORYCONTROL
PRODUCTIONCONTROL
QUALITYCONTROL
PRODUCTIVITY,AUTOMATIONANDCOMPUTERS
UNIT4HUMANRESOURCEMANAGEMENT
THEORIESRELATEDTOHRMANAGEMENT
THEHUMANRESOURCEFUNCTION
HUMANRESOURCEPLANNING
EMPLOYEERECRUITMENTANDSELECTION
EMPLOYEETRAININGANDDEVELOPMENT
PERFORMANCEEVALUATIONANDCAREERDEVELOPMENT
EMPLOYEECOMPENSATION
FRINGEBENEFITSANDEMPLOYEESERVICES
PROMOTIONS,TRANSFERSANDSEPARATIONS
UNIT5MARKETINGMANAGEMENT
MARKETINGMIX
SEGMENTINGTHETARGETMARKET
MARKETINGRESEARCH
PRODUCT
BRANDING
PACKAGING
PRICING
UNIT6DISTRIBUTIONANDPROMOTION
DISTRIBUTIONCHANNELS
WHOLESALING
RETAILING
PROMOTION
ADVERTISING
PERSONALSELLING
SALESPROMOTIONS
PUBLICRELATIONS
UNIT7MONEY,BANKINGANDTAXATION
MONEYANDMONETARYSYSTEM
THEU.S.FINANCIALSYSTEM
THEU.S.BANKINGSYSTEM
FUNCTIONSOFTHEU.S.BANKINGSYSTEM
THEFEDERALRESERVESYSTEM
NEWDIRECTIONSINBANKING
TAXATION
TYPESOFTAXES
SECURITIES
UNIT8SECURITIESANDINSURANCE
UNIT9ACCOUNTING
UNIT10INTERNATIONALBUSINESS
主要參考書目