內容簡介
《新東方·劍橋標準商務英語教程(中級·教師用書)》(BusinessBenchmark)是一套由劍橋資深英語教學專家編著的全部商務英語教程。有初、中、高三個級別,每個級別都包含學生用書(附聽力光碟及自學手冊)和教師用書各一冊,互為補充。本教程圍繞當前職場中常見的主題設定學習單元,兼顧商務英語知識的拓展與聽、說、讀、寫能力的提離,通過有針對性的指導和反覆練習幫助學生迅速提高商務環境中的英語實際運用能力。
作者簡介
作者:(英國)哈特(Hart.G.B.)
目錄
Acknowledgements
Introduction
Human resources
Unit 1: Staff development and trainif
Unit 2: Job descriptions and job satisfaction
Unit 3: Letters of enquiry and applications
Unit 4: Telephone skills
Unit 5: Promotional activities andBranding
Unit 6: New product development
Unit 7: A stand at a trade fair
Unit 8: Establishing relationships and negotiating
startingnew business activities
Unit 9: Going it alone
Unit 10:financingthe start-up
Unit 11: Starting up in a new location
Unit 12: Presenting your business idea
Business travel
Unit 13: Business hotels and sales conferences
Unit 14: Business conferences
Exam reference and Unit notes
Unit 15: Reports
Unit 16: Business meetings
New technologies, innovation and change
Unit 17: New technologies and change
Unit 18: Using the Internet
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Unit 21: Customer loyalty
Unit 22: Communication with custot
Unit 23: Corresponding with custom
Unit 24: A business seminar
Exam skills and Exam practice
Answer key
Transcripts
Appendix: The Common European Framework