中國直銷行業發展研究中心

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中國直銷行業發展研究中心成立於2006年5月，是由北京大學經濟學、管理學、法學、社會學等領域的教授及其他部門學者和具有實踐經驗的行銷專家組成的跨學科套用型學術研究機構。中心致力於在全球化和改革發展環境下中國直銷行業發展的經濟理論、法律法規、社會實踐等方面的研究，為推動中國直銷行業的健康發展，為中國完善市場經濟體製做出貢獻。
北京大學中國直銷行業發展研究中心實行理事會領導下的主任負責制。現任主任為北京大學副校長兼北京大學滙豐商學院院長海聞教授。北京大學中國直銷行業發展研究中心隸屬於北京大學深圳研究生院，是北京大學滙豐商學院研究機構之一。
北京大學中國直銷行業發展研究中心近期主要工作：
1. 開展關於直銷的實踐研究和市場調研；
2. 開展關於直銷的理論研究和學術交流；
3. 建立與政府部門和立法機構溝通的渠道，為直銷立法提供理論依據和參考意見；
4. 培養掌握直銷相關理論、熟悉相關法律法規、具有直銷管理能力的中高級工作人員。
About the Research Center for Direct Selling (RCDS) at Peking University
The Research Center for Direct Selling (RCDS) at Peking University, founded in May 2006, is an interdisciplinary, practical academic institution consisting of Peking University professors in the fields of economics, management, law and sociology, as well as scholars from other departments and marketing experts with practical experience. RCDS is committed to studying the economic theories, laws and legislations, and social practice of the development of the direct selling industry in China. RCDS maintains the perspective of globalization and reformation in pursuit of its mission to push ahead the sound development of the Chinese direct selling industry and ultimately to streamline the market economy system of China.
RCDS is affiliated with the Peking University Shenzhen Graduate School of Business. Professor Wen Hai, Vice President of Peking University, President of the Peking University Shenzhen Graduate School of Business, and current director of RCDS, is responsible, under the supervision of the board of directors, for RCDS daily activities.
Recent Undertakings of RCDS:
1. Making a practical study and market survey of direct selling.
2. Conducting an academic exchange on and theoretical study of direct selling.
3. Building communications bridges with government authorities in order to provide a theoretical basis for legislation concerning direct selling.
4. Educating medium and senior managers on the theories of and laws regarding direct selling and fostering direct selling management competencies.