展會簡介
杭州第三屆海外置業投資移民展，秉承往屆成功經驗，繼續為浙江這一海外置業主力軍強勢打造登入海外購房投資的“航空母艦”。本屆展會以杭州日報報業集團捷運報《城報》為宣傳主平台，整合大量優勢媒體，對展會展開密集化宣傳，同時組辦方將採用新媒體的創新推廣方式，為參展商與觀展客群打造最優質的交流平台，以使雙方合作洽談效用最大化。The hands-onexperienceof the third overseas investment and immigrant exhibition in Hangzhou will provide a unique perspective. This exhibition will publish information and ads on the Metro which is the newest newspapers fromHangzhoudaily newspaper group. At the same time, the organizer will use the innovation media promotion way to create the best exchange platform for the exhibitor and customers.
展會背景
2013年，浙江人更渴望海外置業In 2013, Zhejiang people are more eager to overseas house purchasing.
據不完全數據,截至2013年，中國向海外移民數量已達450萬人以上;當今全世界華僑華人總數為4543萬,絕對數量穩居世界第一。中國各類出國留學人員的總數為162.08萬人,通過留學途徑出國並轉為移民的人員總數在60萬以上。
中國的發展，時代的變遷,旅居海外的觀念逐漸由“葉落歸根”變為“落地生根”。愈來愈多新華僑華人為尋求更大發展,採取跨國生存發展的生活方式,“兩棲創業”成為新模式。越來越多的國人乃至房企奔赴海外房地產市場。
天時——國內調控不斷，海外供需兩旺
地利——地利——浙江，中國海外置業主力群體的來源地
人和——媒體資源權威發聲，確保最強大的活動影響
According to the existing data, China overseas immigration has amounted to more than 4.5 million people, and the total number of overseas and ethnic Chinese around the world today is 45.43 million by 2013. It is no doubt that the absolute number ranks first in the world. There have been 1.6208 million Chinese students studying abroad, more than 600000 students immigrate foreign countries.More and more Chinese and enterprise think highly of overseas real estate markets.
The right time– higher prices and limited purchase in domestic prices, foreign low-cost open
Location --- Zhejiang is main source of overseas property group in China.
And the right bunch of people – the authoritative voice from media resources, to ensure the most powerful influence on the activities.
參展範圍
國際合作類：國際合作房產項目/區域國際化合作物業海外物業類：別墅——獨棟、聯排別墅/雙拼、疊拼別墅/空中別墅/城堡公寓——酒店式公寓/豪華公寓/普通公寓/土地交易/建設規劃展示/商鋪
海外配套類：留學/移民/金融機構
International cooperation: international cooperation/ regional international cooperation property real estate projects
Overseas property classes: Villa---detached villa, townhouse, semi-detached villa, penthouse. Apartments---luxury serviced apartments, apartment,landtransaction, construction planning, and shops.
Oversea supporting classes: study abroad, immigration, financial institution
特色服務
會前服務
1、媒體宣傳：城報旗下全媒體平台將就展會信息發布做全方位、立體式的推廣，積極預熱市場，達成有效訴求。《城報》高頻率宣傳：每周都將刊登展會宣傳信息，形式包括：報花、軟文、通欄、整版廣告等。宣傳期自4月起，時間長達兩月之久。
Medium publicity: From April to July, Metro will carry the information of Exhibition every week, including flower newspaper ads, softnews, columnads,full-pageads.
在19樓論壇、展會專項網站、美揚諮詢官網及杭州捷運第一播報微博、海外房博匯微博、城報微博等新興媒體上以廣告投放、信息發布、添加連結等方式大力宣傳。
The information, ads and links will be published in websites andmicro blogging.
With the strong media publicity and authoritative report, it will provide exhibitors the optimum promotion platform in real estate industry in every respect.
2、觀展客戶組織：以“全球化、高端性”為背景，組辦方除在大眾媒體宣傳外，還將大規模實施定向觀眾組織。Organize Exhibition:
（1）通過各商會行業協會的組織；Chambers of commerce, trade associations
（2）各地區移民留學機構VIP客戶；Immigration agents VIP customers
（3）銀行VIP客戶；Bank VIP customers
（4）俱樂部會員；Club member
（5）通過對VIP觀眾的專門邀請。Invite VIP customers
展期服務
1、代辦展位設計、製作、維護及食宿預訂、安排；The booth design, fitment, maintenance；The accommodation booking and arranging2、參展商媒體宣傳公告，會刊信息登錄；To list detailed information of exhibitors in official documents free of charge
3、會場現場服務諮詢及引導。Consultation and guidance
會後服務
1、常設展位服務：在浙江（杭州）海外置業城市展廳，可辦理海外項目模型、資料託管中心，以及項目展示代理接待專區；The permanent exhibition booth:In Zhejiang (Hangzhou) real estate overseas city hall, you can deal with overseas project model, data storage center, as well as theprojects agency reception zone.
2、專場推介服務：城報-海外置業微講堂**項目專場推介合作。
Special recommendation: Metro Oversea Micro-lecture Room ** Projects Special Recommendation.
組辦方簡介
城報，浙江第一份免費捷運報紙。是杭報集團和捷運集團共同投資的文化創意產品。杭州捷運通路內唯一免費贈閱的報刊讀物。每周一至周五，城報在捷運各站點全線發行35萬份。同時，覆蓋部分中高檔樓盤，捷運沿線上蓋物業。城報作為一張免費報紙，基本具備了細分時代媒體必須具備的較為顯著的差異化特質，可以稱為傳統媒體中的新媒體。As a new media, Metro is the first free newspapers in Zhejiang. Every Monday to Friday, the Metro issues 350000 newspapers on the subway. The metrocovers part of high-grade building which along the metro lines.
杭州美揚投資管理諮詢有限公司（“美揚諮詢”），自2006年以來專業從事海外服務，是以“全球房產行銷”為目標的機構，致力於“全球房產，浙江買”品牌開發與運營，並在實際運作中逐漸成為集具有市場公信力的國際化行銷機構。
本屆展會，城報和美揚諮詢將集合報紙、電台、電視、網路、雜誌等媒體資源，全力打造全媒體運營平台，將為展會的影響力提供最為直接的保障。
Since 2006, Meiyang Consultationspecializes in Global real estate marketing, and Committed to developing and operating the brand which is called “global property, Zhejiang buy”.
During this exhibition, the Metro and Meiyang Consultation will collection of newspapers, radio, television, network, magazines and other media resources, to provide the influence of the exhibition.
