簡介
英傑華保險成立於1696年，總部設在倫敦。經過300多年的發展，現在的英傑華已經成為英國最大的跨國保險集團。英傑華於1861年首次涉足國際市場，成功地在全球建立了龐大的業務網路。今天，作為全世界最具國際性的公司之一，英傑華的59,000名員工在全世界30多個國家為2500多萬客戶提供服務。
英傑華和中國的聯繫比大多數人想像的要早很多。事實上，早在十九世紀，合併前的商聯保險(Commercial Union)和保眾保險(General Accident)便開始在中國設立辦事機構。一百多年以後，英傑華又一次來到中國，於1994年在北京開辦了第一家代表處。
Core purpose
Our Overriding goal is to provide prosperity and peace of mind for our customers.
Business strategy
To achieve this goal, we need to be a clear leader in helping our customers grow their wealth and protect their assets and their health.
The group’s activities are organised into two strategic areas:
Long-term savings and fund management – Offering a superior range of long-term savings, investment and protection products in markets that offer significant opportunities for growth.
General insurance, health and related services – Providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets.
Strategic priorities
To meet our objectives, our strategic focus is on:
Understanding and meeting the evolving needs of our customers;
Building profitable businesses in selected areas where we have, or can achieve, market leading positions;
Working closely with business partners to deliver efficient and effective distribution channels;
Using brands to widen our leading positions;
Delivering growth organically and through carefully selected acquisitions designed to increase shareholder value;
Using our scale to deliver benefits, including cost-competitiveness;
Attracting, motivating and retaining talented people who are committed to Aviva’s values and ambitions.
These strategies set out the overall high-level direction of the group. Individual business units subsequently select those strategic options that are relevant to their individual markets.
Lord Sharman of Redlynch OBE
Lord Sharman of Redlynch OBE, chairman, March 2006:
“Aviva is a complex and evolving business and we have recently given consideration to clarifying our strategy. In summary, our business strategy is to be a clear leader in helping our customers grow their wealth and protect their assets and their health.
”We do this by offering a superior range of long-term savings, investment and protection products in markets that offer significant opportunities for growth; and by providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets.
“References in our strategy to withdrawing from businesses that do not offer the potential for market-leading positions or superior returns have been discontinued, as that work is now complete.”
