職通商務英語-綜合教程-3

內容介紹

職通商務英語，ISBN：9787040318159，作者：賀雪娟 主編，鄧曼英 等分冊主編

作品目錄

Unit 1 Trade Practice 1Section I Trade Tetins 7Section II UCP 600 6Section Ⅲ Incoterms 2000 11Unit 2 Trade PolicySection I Chinas Foreign Trade Policy after WTO Accession 13Section II U.S.Foreign Trade and Global Economic Policies 19Section Ⅲ EU Must Lead on Trade Policy 23Unit 3 Global Market PlaceSection I Emerging Markets 25Section II The Marketplace of North America 30SectionⅢ The BRICs 35Unit 4 Trade ProcedureSection I Trade Procedure 37Section Il Transportation 43Section m Documents Used in International Trade Procedure 47Unit 5 Business ContractSection I Business Contract 49Section II Sales Contract 55Section Ⅲ Genetal Introduction to CISG 60Unit 6 Foreign ExchangeSection I Foreign Exchange Market 63Section II Foreign Exchange Rate 69Section Ⅲ New Currency-Euro 73Unit 7 Management in International BusinessSection I International Operations Management 75Section II Human Resource Management 81Section Ⅲ ISO 9001 86Unit 8 The Role of Culture in BusinessSection I The Cultural Dimension of International Business 89Section II The Role of Japanese Culture in Business 95Section Ⅲ Cultural Awareness 100Unit 9 nternational Strategic AlliancesSection I International Strategic Alliances 103Section II European Union 108Section m WTO，NAFTA and APEC 112Unit 10 Cross-cultural CommunicationSection I Cross culture in International Business 115Section H Company Language 121Section m Cross cultural Communication 125Glossary 127Useful Expressions 139