圖書信息
出版社: 高等教育出版社; 第1版 (2011年3月1日)
平裝: 140頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787040318159
條形碼: 9787040318159
尺寸: 25 x 18.8 x 1.2 cm
重量: 340 g
內容簡介
《職通商務英語:綜合教程3》內容簡介：隨著經濟全球化的進一步發展，我國與世界各國的經濟合作日益擴大，國際商貿交往日益頻繁。在對國際化商貿人才需求日益增加的同時，社會對高素質商貿人才的英語套用能力的要求愈來愈高，進而對商務英語教學的載體——商務英語教材的編寫也提出了更高的要求。《職通商務英語》系列教材旨在提高學習者的商務英語語言交際技巧，培養其熟練掌握英語，通曉商務知識，熟悉國際商務環境，善於跨文化交際的能力，以滿足現代社會對商貿人才的需求。
目錄
Unit 1 Trade Practice 1
Section I Trade Tetins 7
Section II UCP 600 6
SectionⅢ Incoterms 2000 11
Unit 2 Trade policy
Section I Chinas Foreign Trade Policy after WTO Accession 13
Section II U.S.Foreign Trade and Global Economic Policies 19
Section Ⅲ EU Must Lead on Trade Policy 23
Unit 3 Global Market Place
Section I Emerging Markets 25
Section II The Marketplace of North America 30
SectionⅢ The BRICs 35
Unit 4 Trade Procedure
Section I Trade Procedure 37
Section Il Transportation 43
Section m Documents Used in International Trade Procedure 47
Unit 5 Business Contract
Section I Business Contract 49
Section II Sales Contract 55
Section Ⅲ Genetal Introduction to CISG 60
Unit 6 Foreign Exchange
Section I Foreign Exchange Market 63
Section II Foreign Exchange Rate 69
SectionⅢ New Currency-Euro 73
Unit 7 Management in International Business
Section I International Operations Management 75
Section II Human Resource Management 81
SectionⅢ ISO 9001 86
Unit 8 The Role of Culture in Business
Section I The Cultural Dimension of International Business 89
Section II The Role of Japanese Culture in Business 95
Section Ⅲ Cultural Awareness 100
Unit 9 nternational Strategic Alliances
Section I International Strategic Alliances 103
Section II European Union 108
Section m WTO，NAFTA and APEC 112
Unit 10 Cross-cultural Communication
Section I Cross culture in International Business 115
Section H Company Language 121
Section m Cross cultural Communication 125
Glossary 127
UsefuI Expressions 139
