圖書信息
書 名: 職通商務英語聽說教程教師參考書3
作 者：鄧曼英^劉玉丹
出版時間： 2011年6月1日
ISBN: 9787040317862
開本： 16開
定價: 45.00元
內容簡介
《職通商務英語聽說教程》共分三冊，除主教材外，還配有《教師參考書》以及mp3錄音光碟、電子教案、多媒體學習課件及網路學習資源。《職通商務英語聽說教程教師參考書.3》分兩大階段使用，第一階段（第一冊、第二冊）突出通用商務英語交際技能訓練，每冊包含10個單元，採用相同的教學模組設計，主題鮮明，學習目的明確。第二階段（第三冊）突出外貿業務工作流程技能訓練，全書分為7章，並根據章節特色分為20個單元，每單元根據工作任務的特點分成3個模組，重點突出。《職通商務英語聽說教程教師參考書》採用與主教材配套的單元結構，每單元都提出了教學目標，並提供了參考資料、教學建議、參考答案、聽力原文；還針對重點、難點適當加入了豐富的背景材料，方便教師進行課堂教學。
圖書目錄
Chapter 1 seeking forpotential clients
Unit i first business contact 2
Section i lead-in 3
Section ii businessscenes 4
Part 1 first contact 4
Part 2 discussing in detail 7
Part 3 potential client analysis 11
Unit 2 b2 bcommunication 15
Section i lead-in 16
Section ii businessscenes 17
Part 1 making a business call 17
Part 2 company visit 21
Part 3 making a business appointment 24
Unit 3 productpresentation 28
Section i lead-in 29
Section ii businessscenes 30
Part 1 atafair 30
Part 2 in theshowroom 34
Part 3 theproduct launch 37
Section iv leisure time 40
Chapter 2 business consultation
Unit 4 enquiries and replies 43
Section i lead-in 44
Section ii businessscenes 45
Part 1 in theshowroom 45
Part 2 over thephone 48
Part 3 on the factory tour 52
Section iv leisure time55
Unit 5 offers and counter-offers 56
Section i lead-in 57
Section ii businessscenes 58
Part 1 lowering theprices 58
Part 2 offering discounts 61
Part 3 increasing agency commissions 65
Chapter 3 business negotiation
Unit 6 terms of commodity 69
Section i lead-in 70
Section ii businessscenes 71
Part 1 quality control 71
Part 2 packing negotiation 74
Part 3 quantity negotiation 79
Unit 7 transportation and insurance 82
Section i lead-in 83
Section ii businessscenes 84
Part 1 transportation 84
Part 2 delivery 87
Part 3 insurance 91
Section iv leisure time 93
Unit 8 pricing andpayment 95
Section i lead-in 96
Section ii businessscenes 97
Part 1 initial haggling 97
Part 2 negotiating in detail 101
Part 3 terms ofpayment 104
Chapter 4 conclusion of the contract
Unit 9 placing an order 109
Section i lead-in 110
Section ii businessscenes 111
Part 1 trial order 111
Part 2 repeat order 116
Part 3 telephone order 120
Section iv leisure time 123
Unit 10 signing the contract 124
Section i lead-in 125
Section ii businessscenes 126
Part 1 drawingup a draft contract 126
Part 2 alternating the contract 131
Part 3 signing the contract 136
Section iv leisure time 141
Unit 11 quiz 142
Unit 12 declaring at customs 147
Section i lead-in 148
Section ii businessscenes 149
Part 1 customs formalities 149
Part 2 hscode 153
Part 3 declaration documents 157
Chapter 5 post contract actions
Unit 13 after-salesservice 162
Section i lead-in 163
Section ii businessscenes 164
Part 1 introduction toservice 164
Part 2 customerservice 167
Part 3 customer feedback 170
Section iv leisure time 174
Unit 14 complaints and claims 175
Section i lead-in 176
Section ii businessscenes 177
Part 1 making complaints 177
Part 2 rejecting claims 181
Part 3 accepting claims 184
Chapter 6 other trade forms
Unit 15 agency. 189
Section i lead-in 190
Section ii businessscenes 191
Part 1 negotiation onsole agent agreement 191
Part 2 requirements ofsole agency 194
Part 3 signing thesole agent agreement 197
Unit 16BIDSand tenders 201
Section i lead-in 202
Section ii businessscenes 203
Part 1 calling for a bid 203
Part 2 submitting a bid 206
Part 3 concluding a tender 211
Chapter 7 businessskills in international trade
Unit 17 business etiquette 216
Section i lead-in 217
Section ii businessscenes 218
Part 1 personal etiquette 218
Part 2 business etiquette 223
Part 3 cross-cultural communication 228
Unit 18presentationskills 233
Section i lead-in 234
Section ii businessscenes 235
Part 1 makingastart235
Part 2 key factors of asuccessfulpresentation 239
Part 3 finishing off 242
Unit 19 skills forsuccessful negotiation 246
Section i lead-in 247
Section ii businessscenes 249
Part 1 different negotiatingstyles of different cultures 249
Part 2 proper behaviors in negotiation 255
Part 3 negotiationstrategies 260
Unit 20 finaltest 266
