圖書信息
出版社: 高等教育出版社; 第1版 (2010年8月1日)
平裝: 214頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787040296150
條形碼: 9787040296150
尺寸: 25.4 x 19.2 x 1 cm
重量: 399 g
內容簡介
《職通商務英語·教師參考書(1)》將商務專業知識和跨文化商務交際能力與英語語言運用技能結合在一起，以學生為中心、以商務為環境、以商貿崗位任務為路徑、以商務交際為目的，由淺入深，循序漸進，通過對學生聽、說、讀、寫、譯等基本技能的全面訓練，培養學生通曉商務技能，掌握英語知識，以及在未來崗位中完成商務任務和商務交際的能力。
目錄
Unit 1 Business kaleidoscope
Suggested Teaching Schedule 1
Background Information 2
Lecturing Hints 7
Resource Data 20
Unit 2 Business Enterprise
Suggested Teaching Schedule 25
Background Information 26
Lecturing Hints 30
Resource Data 42
Unit 3 Business Plan
SuggestedTeaching Schedule 45
Background Information 46
Lecturing Hints 49
Resource Data 60
Unit 4 Business Relationship
Suggested Teaching Schedule 66
Background Information 67
Lecturing Hints 71
Resource Data 83
Unit 5 Marketing
Suggested Teaching Schedule 88
Background Information 89
Lecturing Hints 92
Resource Data 106
Unit 6 Advertising
Suggested Teaching Schedule 109
Background Information 110
Lecturing Hints 114
Resource Data 125
Unit 7 Retail Business
SuggestedTeaching Schedule 131
Background Information 132
Lecturing Hints 136
Resource Data 146
Unit 8 Banking
Suggested Teaching Schedule 149
Background Information 150
Lecturing Hints 153
Resource Data 163
Unit 9 E-Business
Suggested ,Teaching Schedule 168
Background Information 169
Lecturing Hints 175
Resource Data 187
Unit 10 Customer Service
Suggested Teaching Schedule 192
Background Information 193
Lecturing Hints 196
Resource Data 207
Answer Key for Reviews
